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NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month

We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
  FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
  Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
  Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
  Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
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Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
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Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month
We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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ATTRACTIONS MANAGEMENT NEWS
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