Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month

We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
  FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
  Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
  Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
  Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month
We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS