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NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month

We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
  FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
  Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
  Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
  Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
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OMA completes New Museum transformation with landmark expansion and Oberon restaurant
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David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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NEWS
Attractions key for Abu Dhabi as Emirate aims to double visitor numbers by 2021
POSTED 07 Jun 2018 . BY Tom Anstey
Warner Bros World Abu Dhabi is set open next month
We are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities
– Sultan Al Dhaheri
Sultan Al Dhaheri, the executive director for Abu Dhabi's Department of Culture and Tourism, has identified the visitor attractions sector as a key component of the Emirate's tourism strategy, breaking down how the region will almost double its visitor numbers by 2021.

Abu Dhabi has set a tourism target of 8.5 million visitors by 2021, up from current figures which stand at 4.4 million a year. The emirate has recognised tourism as one of its 12 "engines" of economic diversification. The sector, says Abu Dhabi's government, is a strategic pillar to realise its 2030 economic vision, which is aiming for a reduced reliance on the oil sector as a source of economic activity over time and a greater focus on knowledge-based industries in the future.

"To reach our visitor target of 8.5 million visitors by 2021, we are working hard to continue to develop Abu Dhabi as an inspiring destination to experience cultural authenticity, diverse natural offerings, dynamic family-leisure entertainment and ambitious business opportunities," said Al Dhaheri, speaking to Attractions Management.

With Abu Dhabi opening a number of major attractions developments in recent years and with more still under development, Dhaheri called them, alongside a growing programme of cultural events, a "key component" of the country's tourism strategy. The next major development comes in July in the form of Warner Bros World, the US$1bn (€808m, £703m), 1.65 million sq ft (153,000sq m) indoor theme park, which will add to the offering of Abu Dhabi and Yas Island ahead of further planned launches.

"Warner Bros World will add another super new facet to our burgeoning tourist proposition for families," said Al Dhaheri.

"Sitting alongside Yas Waterworld and Ferrari World Abu Dhabi, Warner Bros World will reinforce Yas Island as the go-to destination for thrill-seekers of all ages. Looking further ahead, we have Seaworld Abu Dhabi, scheduled to open in 2022, which will be the first-ever SeaWorld to open outside the US.

"We have made sure that our touristic and cultural assets offer something for every possible demographic and nationality. As we add more to our destination proposition, we make sure each component adds to rather than replicates the attractions we already have online.

"Abu Dhabi is a true destination of distinction, with something extraordinary here for everyone."

For more from Sultan Al Dhaheri, check out the Q2 edition of Attractions Management, available here.
RELATED STORIES
FEATURE: Interview: Sultan Al Dhaheri


With the launch of Warner Bros World and the Louvre in Abu Dhabi, the Department of Culture and Tourism’s Sultan Al Dhaheri explains how investing in attractions is helping the emirate meet its tourism goals
Warner Bros World Abu Dhabi gets July launch date


The largest theme park development coming to the Middle East this year has been set its opening date, with developer Miral confirming the launch of Warner Bros World Abu Dhabi on 25 July.
Warner Bros World Abu Dhabi releases details of new rides


Warner Bros World Abu Dhabi has released details of rides and attractions at two of its immersive lands, Metropolis and Cartoon Junction.
Jean Nouvel's Louvre Abu Dhabi finally gets opening date


The long-delayed and even longer-awaited Louvre Abu Dhabi has finally been given its launch date, with the Jean-Nouvel cultural institution opening to the public on 11 November.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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