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NEWS
Asterix attraction to enter UK
POSTED 14 Oct 2011 . BY Tom Walker
A traveling visitor attraction based on the popular cartoon character Astérix the Gaul will be launched in the UK next year as part of a Europe-wide tour.

The attraction is being developed and operated by SEE Touring Attractions, which in the past have produced similar temporary, themed attractions around TV series Star Trek and the doomed cruise liner RMS Titanic.

The Astérix Tour, which will launch in September 2012, will visit major cities throughout Europe over five years, including Germany, France, Spain, Belgium, the Netherlands and the UK.

It will include an immersive exhibition, allowing visitors will enter the incredible world of Astérix and his loyal companions Obélix and Dogmatix on a two-hour journey exploring new countries and cultures.

Moments and characters from all 34 Astérix books - written by René Goscinny and illustrated by Albert Uderzo - will be recreated within interactive activities, which will combine technology, physical challenges and face-to-face fun with the characters from 50 B.C. Gaul.

SEE Touring Attractions CEO Martin Biallas said: "It's going to be different from anything Astérix fans have ever experienced - an immersive, entertaining odyssey that will match the Gaul's energy and humour."

He added that more information in the coming months, including tour dates and ticket sales.

SEE is working together with les Editions Albert René (LEAR) on the project. LEAR was set up in 1979 by Astérix co-creator Albert Uderzo and owns all the rights to the Astérix brand and character.

The company manages the international rights of the Asterix universe by granting licenses for tie-in products and for promotional purposes, including those for the leisure park Parc ASTERIX near Paris.
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Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
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COMPANY PROFILES
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TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
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Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
Asterix attraction to enter UK
POSTED 14 Oct 2011 . BY Tom Walker
A traveling visitor attraction based on the popular cartoon character Astérix the Gaul will be launched in the UK next year as part of a Europe-wide tour.

The attraction is being developed and operated by SEE Touring Attractions, which in the past have produced similar temporary, themed attractions around TV series Star Trek and the doomed cruise liner RMS Titanic.

The Astérix Tour, which will launch in September 2012, will visit major cities throughout Europe over five years, including Germany, France, Spain, Belgium, the Netherlands and the UK.

It will include an immersive exhibition, allowing visitors will enter the incredible world of Astérix and his loyal companions Obélix and Dogmatix on a two-hour journey exploring new countries and cultures.

Moments and characters from all 34 Astérix books - written by René Goscinny and illustrated by Albert Uderzo - will be recreated within interactive activities, which will combine technology, physical challenges and face-to-face fun with the characters from 50 B.C. Gaul.

SEE Touring Attractions CEO Martin Biallas said: "It's going to be different from anything Astérix fans have ever experienced - an immersive, entertaining odyssey that will match the Gaul's energy and humour."

He added that more information in the coming months, including tour dates and ticket sales.

SEE is working together with les Editions Albert René (LEAR) on the project. LEAR was set up in 1979 by Astérix co-creator Albert Uderzo and owns all the rights to the Astérix brand and character.

The company manages the international rights of the Asterix universe by granting licenses for tie-in products and for promotional purposes, including those for the leisure park Parc ASTERIX near Paris.
RELATED STORIES
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
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COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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