A total of 125 arts charities have successfully applied to take part in Arts & Business' The Big Arts Give – an initiative aiming to rejuvenate individual cultural philanthropy.
Charitable arts and cultural organisations from across the UK are taking part and together aim to raise at least £1m in private sector pledges, which could subsequently result in £3m (plus Gift Aid) being donated to these charities by Christmas.
Arts & Business is spearheading the scheme as part of its strategy to develop relationships with new givers.
As part of the scheme, Arts & Business launched a £500,000 challenge fund in partnership with Alec Reed in April.
The fund is designed to leverage the maximum potential from contributions to the arts. £1 from an online donor is matched pound for pound, while Arts & Business claims that every £1 invested by it is on course to help generate at least £8 of new cultural wealth through the Big Arts Give.
