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NEWS
Serco Leisure partners with Lifetime Training
POSTED 11 Jul 2017 . BY Deven Pamben
Serco has targeted around 150 people to be enrolled on courses in the next 12 months
Lifetime Training has signed a deal to provide level 2 and 3 apprenticeship programmes across Serco Leisure's portfolio of fitness centres.

Serco, which operates more than 60 facilities across the UK, has a target of 5 per cent of its workforce – around 150 learners – enrolled on courses in the next 12 months, after it reviewed its provision of apprenticeships.

Courses offered will focus on fitness programmes, but front-of-house, sales and housekeeping roles will also be supported.

Apprentices and their managers will be using Lifetime Training’s tracking app, giving everyone involved the opportunity to see exactly where each learner is with their apprenticeship.

Jon Hymus, Serco Leisure commercial director, said: “This is another really positive move for Serco Leisure. We want our employees to have the best training and support available and we feel confident Lifetime can provide that.

"For us, it’s all about showing our people that we’re with them for the long term; that leisure is an industry they can stay in and really progress.”

Matt Robinson, operations director for active leisure at Lifetime Training, said: “We are increasingly seeing forward-looking businesses in the sector, like Serco Leisure, evaluating and evolving their people strategies to ensure they are fit for purpose.

"With more than 20 years’ experience delivering quality training programmes our team is well placed to build on the existing skills of Serco’s employees and to support new recruits joining the business and industry for the first time.”
RELATED STORIES
  Serco Leisure signs CIMPSA partnership deal


Serco Leisure, which operates more than 60 facilities across the UK, has become an employer partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
  Exclusive: Serco Leisure sale facing delays


Services giant Serco’s plans to offload its leisure arm as part of CEO Rupert Soames’ strategy overhaul may be delayed by ‘up to a year’.
  Serco Leisure scores Birmingham Council contract win as sale process continues


Serco Leisure has won a 15-year contract with Birmingham City Council to manage nine leisure centres across the city, including the design, build and operation of four new swimming pools.
  Legend's mobile booking app for Serco leisure sites


Serco Leisure has implemented Legend Club Management Systems' mobile application for online bookings, reportedly the first organisation of its kind in the UK to offer the service.
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NEWS
Serco Leisure partners with Lifetime Training
POSTED 11 Jul 2017 . BY Deven Pamben
Serco has targeted around 150 people to be enrolled on courses in the next 12 months
Lifetime Training has signed a deal to provide level 2 and 3 apprenticeship programmes across Serco Leisure's portfolio of fitness centres.

Serco, which operates more than 60 facilities across the UK, has a target of 5 per cent of its workforce – around 150 learners – enrolled on courses in the next 12 months, after it reviewed its provision of apprenticeships.

Courses offered will focus on fitness programmes, but front-of-house, sales and housekeeping roles will also be supported.

Apprentices and their managers will be using Lifetime Training’s tracking app, giving everyone involved the opportunity to see exactly where each learner is with their apprenticeship.

Jon Hymus, Serco Leisure commercial director, said: “This is another really positive move for Serco Leisure. We want our employees to have the best training and support available and we feel confident Lifetime can provide that.

"For us, it’s all about showing our people that we’re with them for the long term; that leisure is an industry they can stay in and really progress.”

Matt Robinson, operations director for active leisure at Lifetime Training, said: “We are increasingly seeing forward-looking businesses in the sector, like Serco Leisure, evaluating and evolving their people strategies to ensure they are fit for purpose.

"With more than 20 years’ experience delivering quality training programmes our team is well placed to build on the existing skills of Serco’s employees and to support new recruits joining the business and industry for the first time.”
RELATED STORIES
Serco Leisure signs CIMPSA partnership deal


Serco Leisure, which operates more than 60 facilities across the UK, has become an employer partner of the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).
Exclusive: Serco Leisure sale facing delays


Services giant Serco’s plans to offload its leisure arm as part of CEO Rupert Soames’ strategy overhaul may be delayed by ‘up to a year’.
Serco Leisure scores Birmingham Council contract win as sale process continues


Serco Leisure has won a 15-year contract with Birmingham City Council to manage nine leisure centres across the city, including the design, build and operation of four new swimming pools.
Legend's mobile booking app for Serco leisure sites


Serco Leisure has implemented Legend Club Management Systems' mobile application for online bookings, reportedly the first organisation of its kind in the UK to offer the service.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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