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NEWS
Alton Towers accident affects 'healthy' European theme park market
POSTED 06 Sep 2016 . BY Tom Anstey
The Smiler ride reopened nine months after an accident which left five people with serious or life-changing injuries. Credit: Joe Giddens/PA Wire/Press Association Images
Last year’s Smiler accident at Alton Towers has had a notable impact on European theme park statistics, negatively affecting a “healthy market”, according to AECOM EMEA director, Margreet Papamichael.

With attendance at both Alton Towers and Thorpe Park severely suppressed in the wake of the rollercoaster crash where 16 people were injured when their carriage collided with an empty one – two having to undergo leg amputations – it paints a muddy picture for the overall health of the region, according to Papamichael.

To get a clearer view on how the accident affected the sector, AECOM looked at the average growth of Merlin’s other theme parks, and applied that increase to Alton Towers and Thorpe Park. According to those results, had the Smiler accident not happened the EMEA’s top 20 theme parks would have enjoyed a rise of 4.9 per cent instead of the reported 3.2 per cent in this year’s Themed Index report.

“This not only highlights the impact of this tragic incident but also, most importantly, that there is an underlying picture that is very healthy for the European market as a whole,” Papamichael told Attractions Management.

“Attendance to EMEA’s major theme parks has grown steadily over the course of the decade, predominantly organically rather than through the addition of new parks.

“Europe represents a mature, relatively stable marketplace, but there are some clear winners and losers in the frame.

“The pace of Alton Towers’ recovery is weighing negatively, but we’re still looking on the bright side following two years of growth in the sector, the increased focus on, and proliferation of, smaller attractions concepts, and continued diversification across geographic markets among leading international IP providers and attraction operators.”

Papamichael’s comments are part of the breakdown of the 2015 TEA/AECOM Theme and Museum Index. For the full report, see the latest issue of Attractions Management, available now.
RELATED STORIES
  Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
  Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
  Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
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NEWS
Alton Towers accident affects 'healthy' European theme park market
POSTED 06 Sep 2016 . BY Tom Anstey
The Smiler ride reopened nine months after an accident which left five people with serious or life-changing injuries. Credit: Joe Giddens/PA Wire/Press Association Images
Last year’s Smiler accident at Alton Towers has had a notable impact on European theme park statistics, negatively affecting a “healthy market”, according to AECOM EMEA director, Margreet Papamichael.

With attendance at both Alton Towers and Thorpe Park severely suppressed in the wake of the rollercoaster crash where 16 people were injured when their carriage collided with an empty one – two having to undergo leg amputations – it paints a muddy picture for the overall health of the region, according to Papamichael.

To get a clearer view on how the accident affected the sector, AECOM looked at the average growth of Merlin’s other theme parks, and applied that increase to Alton Towers and Thorpe Park. According to those results, had the Smiler accident not happened the EMEA’s top 20 theme parks would have enjoyed a rise of 4.9 per cent instead of the reported 3.2 per cent in this year’s Themed Index report.

“This not only highlights the impact of this tragic incident but also, most importantly, that there is an underlying picture that is very healthy for the European market as a whole,” Papamichael told Attractions Management.

“Attendance to EMEA’s major theme parks has grown steadily over the course of the decade, predominantly organically rather than through the addition of new parks.

“Europe represents a mature, relatively stable marketplace, but there are some clear winners and losers in the frame.

“The pace of Alton Towers’ recovery is weighing negatively, but we’re still looking on the bright side following two years of growth in the sector, the increased focus on, and proliferation of, smaller attractions concepts, and continued diversification across geographic markets among leading international IP providers and attraction operators.”

Papamichael’s comments are part of the breakdown of the 2015 TEA/AECOM Theme and Museum Index. For the full report, see the latest issue of Attractions Management, available now.
RELATED STORIES
Alton Towers submits plans for wooden coaster


Alton Towers has made an application to local government authorities for a new rollercoaster currently known as SW8 or Secret Weapon 8.
Health and Safety Executive releases new Smiler images following Alton Towers guilty plea


Following the guilty plea from Merlin Entertainments related to last year’s Smiler rollercoaster crash at Alton Towers, the Health and Safety Executive (HSE) has released a statement and images of the car involved in the accident.
Merlin pleads guilty over Alton Towers Smiler crash


Alton Towers owner Merlin Entertainments has pleaded guilty in court to breaking health and safety laws in relation to the Smiler rollercoaster crash that seriously injured five passengers, including two people who underwent leg amputations.
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Expo 2030 Riyadh will create a permanent global destination
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Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

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29 Sep - 02 Oct 2026

Synergy - The Retreat Show

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+ More diary  
 


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