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NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
  Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
  Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
  Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
  Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
+ More news   
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General Manager, The Needles
Heritage Great Britain
Salary: c£70,000pa + benefits + relocation support
Job location: Isle of Wight , United Kingdom
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
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Jobs    News   Products   Magazine   Subscribe
NEWS
Alex Danson programme aims to get 10,000 youngsters into hockey
POSTED 04 Jul 2017 . BY Matthew Campelli
Danson launched the initiative at London's Paddington Recreation Ground
Alex Danson, who won a Rio 2016 gold medal with Team GB’s hockey team, is aiming to get 10,000 children involved in the sport in partnership with Everyone Active.

The sport and leisure provider has launched the Alex Danson Hockey Academy with the intention of getting more 7-11 year-olds playing hockey over the next three years.

Danson and Everyone Active will take the Alex Danson Hockey Academy into 500 primary schools, and will host 100 hockey camps across Everyone Active centres.

England Hockey, the sport’s national governing body, has approved the 24-week programme, which will be framed around a 4-a-side version of the game as introduction.

Danson – who is now the team captain – said Everyone Active’s facilities were “brilliant” and the amount of facilities it owns makes the offer “UK-wide”.

“Research tells us the importance of engaging with young people, before they reach the age of 11, in physical activity and ensuring it’s coached in a fun and engaging way,” she added. “Our primary school programmes are designed to do exactly that.”

Duncan Jefford, Everyone Active’s regional director, said Danson was “one of Britain’s greatest sportswomen”.

He added: “The partnership forms part of our major drive towards increasing sports participation, as it continues to decline across the UK.

“We firmly believe in the benefits of playing sport at a young age and will continue to diversify our offering to provide opportunities to get involved in sports which are disappearing from the school curriculum.”
RELATED STORIES
Everyone Active lands Slough Borough Council leisure contract


Sports and Leisure Management (SLM), which trades as Everyone Active, has won a 10- year contract to run leisure services in Slough after being named the preferred bidder by the town's borough council.
Everyone Active wins Warwick leisure centre contract


Everyone Active has won the contract to manage and operate leisure centres in Warwick over the next ten years.
Everyone Active lands 20-year leisure contract


Everyone Active has signed a 20-year deal to provide sports and leisure facilities in the East Hampshire area, which will involve almost £30million ($36.9m; €35m) of investment in two new leisure centres and extensive redevelopment of another.
Everyone Active trials modular gym


Sports and leisure operator Everyone Active is trialling a modular gym in Plymouth before deciding whether or not to provide gym users with a permanent solution.
MORE NEWS
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA WEBSITES
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