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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
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The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
  Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
  Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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