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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
  Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
  Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
  Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


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