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NEWS
AOL co-founder David Cole to open spa resort in Brazil
POSTED 14 Sep 2012 . BY Kath Hudson
Image: The spa will use exclusively Brazilian products

The first '100 per cent Brazilian spa' is set to open at the Botanique Hotel & Spa mountain retreat, created by AOL co-founder, David Cole, founder of The Body Shop, Gordon Roddick and Brazilian entrepreneurs, Ricardo and Fernanda Semler.

Set in 700 acres (283 hectares), in the mountains of Campos do Jordao, half way between Sao Paulo and Rio de Janeiro, the retreat will have six suites and 11 private villas - each individual in design.

Set to open on 1 November, the resort's leisure facilities include a restaurant, private movie theatre, outdoor pool, Olympic standard horses, a library and cookery school.

Showcasing the best the country has to offer, the interior design has been curated by several of Brazil's most revered interiors' experts, with furniture and artwork commissioned from emerging and established designers and artists.

Rare local materials have been used, including the local chocolate slate.

The 10,000sq ft Spa at Botanique will offer signature treatments encompassing ancient native healing and relaxation rituals.

There will be eight specialised treatment spaces, relaxation suites, as well as an indoor pool and dry and wet saunas.

Service will be extremely high: the room rate (around US$1,300/£790 a night) will include food, wines and winetasting, minibar, beverages, experiences, activities and laundry.

Guest luggage can be collected from hotel in Sao Paulo before the guests arrived, and unpacked, ironed and hung in their rooms. Each guest will have an 'anchor' assigned to look after them.

One of the resort's co-founder, Brazilian entrepreneur Fernanda Semler, said: "We are introducing a new concept of contemporary Brazilian hospitality, rescuing the authenticity of old Campos do Jordao, which was an anchor for spiritual retreats and combining with a top of the line luxury feel."
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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NEWS
AOL co-founder David Cole to open spa resort in Brazil
POSTED 14 Sep 2012 . BY Kath Hudson
Image: The spa will use exclusively Brazilian products

The first '100 per cent Brazilian spa' is set to open at the Botanique Hotel & Spa mountain retreat, created by AOL co-founder, David Cole, founder of The Body Shop, Gordon Roddick and Brazilian entrepreneurs, Ricardo and Fernanda Semler.

Set in 700 acres (283 hectares), in the mountains of Campos do Jordao, half way between Sao Paulo and Rio de Janeiro, the retreat will have six suites and 11 private villas - each individual in design.

Set to open on 1 November, the resort's leisure facilities include a restaurant, private movie theatre, outdoor pool, Olympic standard horses, a library and cookery school.

Showcasing the best the country has to offer, the interior design has been curated by several of Brazil's most revered interiors' experts, with furniture and artwork commissioned from emerging and established designers and artists.

Rare local materials have been used, including the local chocolate slate.

The 10,000sq ft Spa at Botanique will offer signature treatments encompassing ancient native healing and relaxation rituals.

There will be eight specialised treatment spaces, relaxation suites, as well as an indoor pool and dry and wet saunas.

Service will be extremely high: the room rate (around US$1,300/£790 a night) will include food, wines and winetasting, minibar, beverages, experiences, activities and laundry.

Guest luggage can be collected from hotel in Sao Paulo before the guests arrived, and unpacked, ironed and hung in their rooms. Each guest will have an 'anchor' assigned to look after them.

One of the resort's co-founder, Brazilian entrepreneur Fernanda Semler, said: "We are introducing a new concept of contemporary Brazilian hospitality, rescuing the authenticity of old Campos do Jordao, which was an anchor for spiritual retreats and combining with a top of the line luxury feel."
MORE NEWS
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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