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NEWS
60,000 UK youngsters take part in activity initiative targeting deprived areas
POSTED 27 Aug 2014 . BY Jak Phillips
A total of 1,250 schools got involved in the action Credit: Shutterstock.com
Approximately 7,500 trained sports leaders helped over 61,000 young people run, jump, skip and dance their way to activity participation this summer as part of a widespread schools initiative.

Starting back in April, 360 Asda Active Sports Days – powered by Sports Leaders UK – were set up throughout Britain, with a majority hosted in areas of deprivation identified by the government’s Index of Multiple Deprivation (IMD).

In partnership with Asda Community Life, ukactive and Spirit of 2012, Sports Leaders UK helped organise these free events for schools, most within a 10-minute drive of their local Asda stores, as 1,250 schools got involved in the action.

The children tried out a wide variety of different sports, with a focus on participation over competition. Sessions ranged from more traditional sports day fun and games, to taster sessions in activities such as archery, Zumba, tennis and basketball.

Events ranged in size from 25 to 1,000 participants, but all shared the common goal of introducing young people to the benefits of leading healthy lifestyles through greater physical activity and better food choices.

Asda Community Life Champions supported all the events by providing healthy refreshments, as well as giving educational talks on nutrition and hydration to set the children up for a day of energetic activities.

As part of the summer long campaign, Asda Active and Sports Leaders UK also delivered five open-access Commonwealth Games themed events in Scotland, where 800 local children benefited from free activity sessions.

“Sports leaders helped thousands of young people get active this summer,” said Sports Leaders UK CEO Linda Plowright.

“Hopefully events like these will inspire the next generation to remain active by enjoying sports and leading healthy lifestyles.”

Over the next three years (from 1 April, 2014) the partnership between Sports Leaders UK, Asda Community Life, ukactive and Spirit of 2012 aims to increase the number of sports leaders from 150,000 to 200,000, as well as extending the reach and impact of sports leadership across the UK by growing sports leaders’ volunteering hours from 640,000 to one million per year.

Research published recently has underlined the importance of physical activity to a child’s development, suggesting that exercise can help children to improve their language skills, while other findings show that physical fitness could have links to the academic performance of young people.
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Montana Heritage Center opens with immersive exhibits and US$107 million investment
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Universal launches new theme park model with Kids Resort
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San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
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NEWS
60,000 UK youngsters take part in activity initiative targeting deprived areas
POSTED 27 Aug 2014 . BY Jak Phillips
A total of 1,250 schools got involved in the action Credit: Shutterstock.com
Approximately 7,500 trained sports leaders helped over 61,000 young people run, jump, skip and dance their way to activity participation this summer as part of a widespread schools initiative.

Starting back in April, 360 Asda Active Sports Days – powered by Sports Leaders UK – were set up throughout Britain, with a majority hosted in areas of deprivation identified by the government’s Index of Multiple Deprivation (IMD).

In partnership with Asda Community Life, ukactive and Spirit of 2012, Sports Leaders UK helped organise these free events for schools, most within a 10-minute drive of their local Asda stores, as 1,250 schools got involved in the action.

The children tried out a wide variety of different sports, with a focus on participation over competition. Sessions ranged from more traditional sports day fun and games, to taster sessions in activities such as archery, Zumba, tennis and basketball.

Events ranged in size from 25 to 1,000 participants, but all shared the common goal of introducing young people to the benefits of leading healthy lifestyles through greater physical activity and better food choices.

Asda Community Life Champions supported all the events by providing healthy refreshments, as well as giving educational talks on nutrition and hydration to set the children up for a day of energetic activities.

As part of the summer long campaign, Asda Active and Sports Leaders UK also delivered five open-access Commonwealth Games themed events in Scotland, where 800 local children benefited from free activity sessions.

“Sports leaders helped thousands of young people get active this summer,” said Sports Leaders UK CEO Linda Plowright.

“Hopefully events like these will inspire the next generation to remain active by enjoying sports and leading healthy lifestyles.”

Over the next three years (from 1 April, 2014) the partnership between Sports Leaders UK, Asda Community Life, ukactive and Spirit of 2012 aims to increase the number of sports leaders from 150,000 to 200,000, as well as extending the reach and impact of sports leadership across the UK by growing sports leaders’ volunteering hours from 640,000 to one million per year.

Research published recently has underlined the importance of physical activity to a child’s development, suggesting that exercise can help children to improve their language skills, while other findings show that physical fitness could have links to the academic performance of young people.
MORE NEWS
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
Great Barrier Reef attraction set for AU$180 million reinvention
Plans for the AU$180 million redevelopment of Reef HQ Aquarium in Townsville, Australia, are progressing, with the project set to transform the attraction into a global centre for reef education and conservation.
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Disney confirms US$30 billion investment programme as it highlights its economic impact
Disney has reaffirmed its commitment to investing US$30 billion in its US parks and cruise business by 2033, using new America250 celebrations to underline the role its attractions play in supporting jobs, tourism and economic growth.
+ More news   
 
COMPANY PROFILES
TechnoAlpin Indoor

TechnoAlpin is the world leader for snowmaking systems. With the Indoor snow division, TechnoAlpin c [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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