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Ad Gefrin attraction will celebrate '20th century’s most remarkable archaeological finds'
POSTED 29 Oct 2021 . BY Tom Walker
Ad Gefrin will recreate the Great Hall of the Royal Court Credit: MBStudio
A new £10.4m cultural visitor experience will open in Northumberland in 2022
Ad Gefrin will bring to life "one of the 20th century’s most remarkable archaeological finds"
The site will recreate the Great Hall of the Royal Court, which dates back to the 8th century
The site was discovered in the 1950s, when archeologists uncovered a huge complex of structures
A new £10.4m cultural visitor experience, bringing to life what has been dubbed as one of the 20th century’s most remarkable archaeological finds, will open to the public in late 2022.

Called Ad Gefrin and designed by Richard Elphick of Elphick Associates, the attraction will recreate the Great Hall of the Royal Court – an Anglo Saxon site located in the north Northumbrian hills near Wooler.

The site was discovered in the 1950s, when archaeologists uncovered a huge complex of large timber halls and a unique wooden grandstand that made up the royal summer palace of the 7th century Northumbrian Kings and Queens – including Aethelfrith, Edwin and Aethelburga.

Ad Gefrin will recreate the Great Hall of the Royal Court – a destination for international trade and cultural exchange with connections to people from across Europe and as far as north Africa.

For a century it became the stage for some of the most momentous events in early
northern English history, including the first conversions to Christianity.

The location is referred to by Bede – ​​an English Benedictine monk dubbed "The Father of English History"– in his Ecclesiastical History of the English People in AD 731.

The centre’s immersive exhibition will illuminate the lives of the people that lived
and worked in the royal court, presenting their individual narratives through a series of projected films.

This will be accompanied by a display of archaeologically important artefacts both found at the original site, and borrowed from leading international museums and collections.

The Visitor Experience will also include a bistro bar, gift shop and the Ad Gefrin whisky distillery – home to the first Northumbrian English Single Malt Whisky.

Ad Gefrin is funded by the Borderlands Inclusive Growth Deal, the North East Rural Growth Network – Strategic Economic Infrastructure Fund (SEIF), North East LEP and Northumberland County Council.

Dr Chris Ferguson, head of operations and lead curator of Ad Gefrin, said: “This will be the first experience in the UK to present the story of an Anglo-Saxon Great Hall, and particularly to celebrate the Golden Age of Northumbria.

"I hope that by bringing to life the stories of the people that lived at Yeavering we will showcase one of the most significant archaeological sites in the British Isles.

"Yeavering is a Northumbrian royal palace counterpart to the ship burials at Sutton Hoo in East Anglia, and was as richly decorated and significant a place, if not more so.

"I’m delighted that we have the opportunity to bring the story of this site to life for a wider audience, and to be able to do so through innovative exhibition design and through a sustainable business model in tandem with our Single Malt Whisky."
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NEWS
Ad Gefrin attraction will celebrate '20th century’s most remarkable archaeological finds'
POSTED 29 Oct 2021 . BY Tom Walker
Ad Gefrin will recreate the Great Hall of the Royal Court Credit: MBStudio
A new £10.4m cultural visitor experience will open in Northumberland in 2022
Ad Gefrin will bring to life "one of the 20th century’s most remarkable archaeological finds"
The site will recreate the Great Hall of the Royal Court, which dates back to the 8th century
The site was discovered in the 1950s, when archeologists uncovered a huge complex of structures
A new £10.4m cultural visitor experience, bringing to life what has been dubbed as one of the 20th century’s most remarkable archaeological finds, will open to the public in late 2022.

Called Ad Gefrin and designed by Richard Elphick of Elphick Associates, the attraction will recreate the Great Hall of the Royal Court – an Anglo Saxon site located in the north Northumbrian hills near Wooler.

The site was discovered in the 1950s, when archaeologists uncovered a huge complex of large timber halls and a unique wooden grandstand that made up the royal summer palace of the 7th century Northumbrian Kings and Queens – including Aethelfrith, Edwin and Aethelburga.

Ad Gefrin will recreate the Great Hall of the Royal Court – a destination for international trade and cultural exchange with connections to people from across Europe and as far as north Africa.

For a century it became the stage for some of the most momentous events in early
northern English history, including the first conversions to Christianity.

The location is referred to by Bede – ​​an English Benedictine monk dubbed "The Father of English History"– in his Ecclesiastical History of the English People in AD 731.

The centre’s immersive exhibition will illuminate the lives of the people that lived
and worked in the royal court, presenting their individual narratives through a series of projected films.

This will be accompanied by a display of archaeologically important artefacts both found at the original site, and borrowed from leading international museums and collections.

The Visitor Experience will also include a bistro bar, gift shop and the Ad Gefrin whisky distillery – home to the first Northumbrian English Single Malt Whisky.

Ad Gefrin is funded by the Borderlands Inclusive Growth Deal, the North East Rural Growth Network – Strategic Economic Infrastructure Fund (SEIF), North East LEP and Northumberland County Council.

Dr Chris Ferguson, head of operations and lead curator of Ad Gefrin, said: “This will be the first experience in the UK to present the story of an Anglo-Saxon Great Hall, and particularly to celebrate the Golden Age of Northumbria.

"I hope that by bringing to life the stories of the people that lived at Yeavering we will showcase one of the most significant archaeological sites in the British Isles.

"Yeavering is a Northumbrian royal palace counterpart to the ship burials at Sutton Hoo in East Anglia, and was as richly decorated and significant a place, if not more so.

"I’m delighted that we have the opportunity to bring the story of this site to life for a wider audience, and to be able to do so through innovative exhibition design and through a sustainable business model in tandem with our Single Malt Whisky."
RELATED STORIES
Watchers begin vigil on Hadrian’s Wall to mark final GoT series


Fantasy and reality are meeting on Hadrian’s Wall, in northern England, as “Watchers” in black cloaks and shields have been posted to mark the final season of the epic Game of Thrones TV show.
Northumberland planetarium proposal granted planning approval


Northumberland's dark skies economy looks set to be given a boost, after planning permission was granted to build a new planetarium at the Kielder Observatory in the north of England.
National Coastal Tourism Academy launches new online tourism training course


UK training provider the National Coastal Tourism Academy (NCTA) has launched a new online course and information portal to help customer-facing staff working on England’s coasts to better understand the areas they work in and the English coast in general.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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COMPANY PROFILES
Taylor Made Designs

Founded in 1993, Taylor Made Designs supply corporate clothing and brand-enhancing merchandise to [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS