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NEWS
£24m Game of Thrones Studio Tour planned for Northern Ireland
POSTED 09 Jan 2020 . BY Lauren Heath-Jones
Visiting the Throne Room will be a key part of the experience
The upcoming Game of Thrones studio tour in Bambridge, Northern Ireland, will boost the country's tourism spend to £400m (US$523m, €470.7m) by the year 2030 a report has revealed.

Expected to open later this year, the studio tour will be housed inside Linen Mill Studios – a key production site for the show – and is the result of a partnership between HBO and Linen Mill owner, John Hogg and Company.

Being developed at a cost of £23.7m (US$31m, €27.8m), the tour will feature original sets, costumes and props from the series, as well as a host of interactive experiences, while the great hall at Winterfell will serve as the centrepiece of the tour. Also planned are a restaurant and a 'backlot' café designed to replicate the studio catering that the Game of Thrones cast and crew would have experienced, as well as a ticketing area and retail and office spaces.

According to a planning application, approved by Armagh, Banbridge and Craigavon Borough Council in April 2019, a 350-vehicle-capacity park and ride facility is planned, while the existing studio buildings will be extended to become a 100,000 sq ft (9,290 sq m) Game of Thrones-themed interactive experience.

Once open, it will provide almost 200 jobs and will operate 12 hours a day, seven days a week. It's expected to welcome 600,000 visitors a year, with a quarter of visitors coming from Northern Ireland, a third from across the border and the remainder made up of international visitors.

If it meets this target the tour the new attraction will become the region's third most visited behind the Giant's Causeway and Titanic Belfast, which attract around 1.04 million and 815,000 visitors per year respectively.
RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  HBO will turn Game of Thrones sets into permanent visitor attractions


HBO has plans to turn the shooting locations and sets of its popular Game of Thrones television series into permanent tourist attractions.
  HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
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Jobs    News   Products   Magazine   Subscribe
NEWS
£24m Game of Thrones Studio Tour planned for Northern Ireland
POSTED 09 Jan 2020 . BY Lauren Heath-Jones
Visiting the Throne Room will be a key part of the experience
The upcoming Game of Thrones studio tour in Bambridge, Northern Ireland, will boost the country's tourism spend to £400m (US$523m, €470.7m) by the year 2030 a report has revealed.

Expected to open later this year, the studio tour will be housed inside Linen Mill Studios – a key production site for the show – and is the result of a partnership between HBO and Linen Mill owner, John Hogg and Company.

Being developed at a cost of £23.7m (US$31m, €27.8m), the tour will feature original sets, costumes and props from the series, as well as a host of interactive experiences, while the great hall at Winterfell will serve as the centrepiece of the tour. Also planned are a restaurant and a 'backlot' café designed to replicate the studio catering that the Game of Thrones cast and crew would have experienced, as well as a ticketing area and retail and office spaces.

According to a planning application, approved by Armagh, Banbridge and Craigavon Borough Council in April 2019, a 350-vehicle-capacity park and ride facility is planned, while the existing studio buildings will be extended to become a 100,000 sq ft (9,290 sq m) Game of Thrones-themed interactive experience.

Once open, it will provide almost 200 jobs and will operate 12 hours a day, seven days a week. It's expected to welcome 600,000 visitors a year, with a quarter of visitors coming from Northern Ireland, a third from across the border and the remainder made up of international visitors.

If it meets this target the tour the new attraction will become the region's third most visited behind the Giant's Causeway and Titanic Belfast, which attract around 1.04 million and 815,000 visitors per year respectively.
RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
HBO will turn Game of Thrones sets into permanent visitor attractions


HBO has plans to turn the shooting locations and sets of its popular Game of Thrones television series into permanent tourist attractions.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
MORE NEWS
London Museum makes destination dining part of the attraction
London Museum will open four new food and drink destinations when it launches its new home at Smithfield on 28 November, making hospitality a central part of the visitor experience at one of the capital's biggest cultural openings of the year.
OMA completes New Museum transformation with landmark expansion and Oberon restaurant
OMA has completed a major transformation of New York's New Museum, creating a larger cultural campus that combines expanded exhibition spaces with learning, performance, hospitality and public programming.
David Rockwell creates immersive magic destination, The Hand and The Eye
A US$50 million (£44.2 million, €51.2 million) transformation of Chicago's historic McCormick Mansion has created a new destination that combines live magic, immersive theatre, dining and private membership under one roof.
Montana Heritage Center opens with immersive exhibits and US$107 million investment
The Montana Historical Society has officially celebrated the opening of its new Montana Heritage Center, a US$107 million (£79 million, €92 million) destination that combines immersive storytelling with cutting-edge audiovisual technology to bring the sta
Universal launches new theme park model with Kids Resort
Universal Destinations and Experiences has launched a new regional theme park model with the opening of Universal Kids Resort in Frisco, Texas.
San Antonio Zoo reports $283 million economic impact as expansion plans progress
San Antonio Zoo has reported a US$283 million economic impact for 2025, following a decade- long transformation programme that has seen almost US$200 million invested into the Texas attraction.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
28-29 Sep 2026

Wellness Destination AI Tech Summit – Tourism, Hospitality & Real Estate, 28-29 Sept 2026

Grand Ballroom, METT Singapore, Singapore
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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