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NEWS
£24m Game of Thrones Studio Tour planned for Northern Ireland
POSTED 09 Jan 2020 . BY Lauren Heath-Jones
Visiting the Throne Room will be a key part of the experience
The upcoming Game of Thrones studio tour in Bambridge, Northern Ireland, will boost the country's tourism spend to £400m (US$523m, €470.7m) by the year 2030 a report has revealed.

Expected to open later this year, the studio tour will be housed inside Linen Mill Studios – a key production site for the show – and is the result of a partnership between HBO and Linen Mill owner, John Hogg and Company.

Being developed at a cost of £23.7m (US$31m, €27.8m), the tour will feature original sets, costumes and props from the series, as well as a host of interactive experiences, while the great hall at Winterfell will serve as the centrepiece of the tour. Also planned are a restaurant and a 'backlot' café designed to replicate the studio catering that the Game of Thrones cast and crew would have experienced, as well as a ticketing area and retail and office spaces.

According to a planning application, approved by Armagh, Banbridge and Craigavon Borough Council in April 2019, a 350-vehicle-capacity park and ride facility is planned, while the existing studio buildings will be extended to become a 100,000 sq ft (9,290 sq m) Game of Thrones-themed interactive experience.

Once open, it will provide almost 200 jobs and will operate 12 hours a day, seven days a week. It's expected to welcome 600,000 visitors a year, with a quarter of visitors coming from Northern Ireland, a third from across the border and the remainder made up of international visitors.

If it meets this target the tour the new attraction will become the region's third most visited behind the Giant's Causeway and Titanic Belfast, which attract around 1.04 million and 815,000 visitors per year respectively.
RELATED STORIES
  Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
  HBO will turn Game of Thrones sets into permanent visitor attractions


HBO has plans to turn the shooting locations and sets of its popular Game of Thrones television series into permanent tourist attractions.
  HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
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NEWS
£24m Game of Thrones Studio Tour planned for Northern Ireland
POSTED 09 Jan 2020 . BY Lauren Heath-Jones
Visiting the Throne Room will be a key part of the experience
The upcoming Game of Thrones studio tour in Bambridge, Northern Ireland, will boost the country's tourism spend to £400m (US$523m, €470.7m) by the year 2030 a report has revealed.

Expected to open later this year, the studio tour will be housed inside Linen Mill Studios – a key production site for the show – and is the result of a partnership between HBO and Linen Mill owner, John Hogg and Company.

Being developed at a cost of £23.7m (US$31m, €27.8m), the tour will feature original sets, costumes and props from the series, as well as a host of interactive experiences, while the great hall at Winterfell will serve as the centrepiece of the tour. Also planned are a restaurant and a 'backlot' café designed to replicate the studio catering that the Game of Thrones cast and crew would have experienced, as well as a ticketing area and retail and office spaces.

According to a planning application, approved by Armagh, Banbridge and Craigavon Borough Council in April 2019, a 350-vehicle-capacity park and ride facility is planned, while the existing studio buildings will be extended to become a 100,000 sq ft (9,290 sq m) Game of Thrones-themed interactive experience.

Once open, it will provide almost 200 jobs and will operate 12 hours a day, seven days a week. It's expected to welcome 600,000 visitors a year, with a quarter of visitors coming from Northern Ireland, a third from across the border and the remainder made up of international visitors.

If it meets this target the tour the new attraction will become the region's third most visited behind the Giant's Causeway and Titanic Belfast, which attract around 1.04 million and 815,000 visitors per year respectively.
RELATED STORIES
Game of Thrones author George RR Martin to build new worlds with Meow Wolf


George RR Martin has taken up a position at Meow Wolf, with the immersive art collective naming the Game of Thrones author as its chief world builder.
HBO will turn Game of Thrones sets into permanent visitor attractions


HBO has plans to turn the shooting locations and sets of its popular Game of Thrones television series into permanent tourist attractions.
HBO announces plans for touring Game of Thrones exhibition


HBO has announced plans to take Game of Thrones on the road as an interactive exhibition tour, kicking off in Europe.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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