Latest
issue
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed. I've already subscribed.
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
£13m Robin Hood Experience planned for Sherwood Forest
POSTED 30 Oct 2012 . BY Tom Walker
An artist's impression of the planned Robin Hood-themed attraction
Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.

Nottinghamshire County Council has appointed Discovery Attractions to design and operate the attraction, which will include a mix of indoor and outdoor experiences.

Facilities include the Discover Sherwood Forest dome – which will offer an insight into the history of the forest – and The Village, exhibiting the medieval way of life with live entertainment, crafts workshops and live animals.

There will also be an open-air theatre, a torture chamber-themed scare attraction, a maze, an adventure play area and a 4D cinema showing a 10-minute Robin Hood film.

The attraction's 'jewel in the crown' will be a daily entertainment show, produced in partnership with US-based BRC Imagination Arts.

The show will consist of a blend of live action, 4D projection, special effects and theatrical illusions to transport guests back to 12th century England to join Robin and his warriors on their adventures.

Construction is set to begin in late 2013 and it is hoped that parts of the attraction will open during 2014 with the entire site fully operational in mid-2015.

Discovery Attractions was founded by entrepreneur Tom Hartley and Ian McGonigal, who has more than 20 years' experience in the design and construction of visitor attractions for major operators including Madame Tussaud's.

The company's CEO, John Lowther, is a former manager of London's Vinopolis and is also a former director of the Trentham Estate in Staffordshire.

Rob Gray, marketing director of Discovery Attractions said: "Robin Hood is a global brand that deserves to be celebrated, and where better to do this than at his spiritual home of Sherwood Forest.

"Discover Robin Hood will be the first in a series of World Class visitor attractions from Discovery Attractions, based on Britain's rich heritage of myths and legends. It will bring to life the story of Robin Hood in a way that is both entertaining and educational for kids and adults alike.

"We are absolutely delighted to be working alongside Nottinghamshire County Council and Experience Nottinghamshire to develop and operate this iconic property which will provide a real 'wow' factor and focus for tourism and leisure in the Nottinghamshire area."

To read more about the project and Discovery Attractions, click here.
RELATED STORIES
  Robin Hood theme park plans in disarray after council pulls out of deal


  Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
+ More news   
LATEST JOBS
National Event Planning and Logistics Officer
English Heritage
Salary: £30,190 - £32,636pa + matched pension + benefits
Job location: Home-based with countrywide travel , United Kingdom
+ More jobs  

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
£13m Robin Hood Experience planned for Sherwood Forest
POSTED 30 Oct 2012 . BY Tom Walker
An artist's impression of the planned Robin Hood-themed attraction
Plans have been revealed for a £13m Discover Robin Hood visitor attraction in Sherwood Forest, Nottinghamshire.

Nottinghamshire County Council has appointed Discovery Attractions to design and operate the attraction, which will include a mix of indoor and outdoor experiences.

Facilities include the Discover Sherwood Forest dome – which will offer an insight into the history of the forest – and The Village, exhibiting the medieval way of life with live entertainment, crafts workshops and live animals.

There will also be an open-air theatre, a torture chamber-themed scare attraction, a maze, an adventure play area and a 4D cinema showing a 10-minute Robin Hood film.

The attraction's 'jewel in the crown' will be a daily entertainment show, produced in partnership with US-based BRC Imagination Arts.

The show will consist of a blend of live action, 4D projection, special effects and theatrical illusions to transport guests back to 12th century England to join Robin and his warriors on their adventures.

Construction is set to begin in late 2013 and it is hoped that parts of the attraction will open during 2014 with the entire site fully operational in mid-2015.

Discovery Attractions was founded by entrepreneur Tom Hartley and Ian McGonigal, who has more than 20 years' experience in the design and construction of visitor attractions for major operators including Madame Tussaud's.

The company's CEO, John Lowther, is a former manager of London's Vinopolis and is also a former director of the Trentham Estate in Staffordshire.

Rob Gray, marketing director of Discovery Attractions said: "Robin Hood is a global brand that deserves to be celebrated, and where better to do this than at his spiritual home of Sherwood Forest.

"Discover Robin Hood will be the first in a series of World Class visitor attractions from Discovery Attractions, based on Britain's rich heritage of myths and legends. It will bring to life the story of Robin Hood in a way that is both entertaining and educational for kids and adults alike.

"We are absolutely delighted to be working alongside Nottinghamshire County Council and Experience Nottinghamshire to develop and operate this iconic property which will provide a real 'wow' factor and focus for tourism and leisure in the Nottinghamshire area."

To read more about the project and Discovery Attractions, click here.
RELATED STORIES
Robin Hood theme park plans in disarray after council pulls out of deal


Robin Hood theme park plans in disarray after council pulls out of deal


Plans for a Robin Hood theme park in Sherwood Forest, Nottinghamshire, UK, have been dealt a serious blow after the project delivery partner was dumped by the local authority.
MORE NEWS
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Expo 2030 Riyadh will create a permanent global destination
Expo 2030 Riyadh is being planned as a permanent visitor destination, with organisers confirming the six-million-square-metre site will become a Global Village after the event closes.
Australian waterpark acquisition creates new leisure attractions group
The owner of one of Australia's best-known waterparks has acquired a major competitor, creating a new attractions business spanning two of the country's largest visitor destinations.
London Museum reveals 2026 opening date for new Smithfield home
The London Museum’s new site will open in Smithfield, East London, on 28 November 2026.
Toverland unveils €98m expansion plan as park prepares to launch resort development
The Toverland theme park in the Netherlands has announced a €98m expansion programme that will add a resort, new attractions and staff facilities as it pursues plans to become a multi- day destination.
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS