Interview - Nick Varney | attractionsmanagement.com
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
Interview
Nick Varney

Merlin Entertainments is emerging from lockdowns and the depths of the pandemic with ambitious expansion plans and a string of major new openings. CEO Nick Varney tells Magali Robathan about their strategy


When I speak to Merlin Entertainments’ CEO Nick Varney, he has just returned from a trip to the US, where he visited the recently opened LEGOLAND New York Resort – just one of a string of new and forthcoming openings for the entertainment giant. Like everyone in the attractions industry, the group has been hit hard by the pandemic, but now it’s full steam ahead with highly ambitious global plans to grow the company, and Varney’s relief and excitement is clear.

“It’s easy to say ‘we’ve opened this, we’ve opened that’,” Varney tells me, speaking from Merlin’s head office in Poole, “But it doesn’t reflect the real experience of getting each and every new site open.”

“After all of the hassles you have to go through – the objectors, the financing, the design, the countless problems – that in the case of Legoland New York included record rainfall, an overheated construction market, local objectors, and then just for kicks, a global pandemic – nothing beats the buzz of finally getting a site open.

“Several years ago, I walked around a big hilly piece of woody scrap land about an hour out of Manhattan and tried to visualise whether there could ever be a Merlin Entertainments business on that site. Last week, I sat looking out of my hotel bedroom, hearing kids squealing with happiness, watching lines of excited people heading to the entry gate.

“You can finally see it was worth all that blood, sweat and tears, because you’ve got happy families having experiences that will last in their memories for years to come.

“Nothing in the business world can beat that.”

MAJOR PLANS
The Legoland New York Resort is just one of several major new projects for Merlin. This year has also seen the opening of Mythica, a new themed land at Legoland Windsor, UK; the first European Legoland Water Park in Gardaland, Italy; and the Legoland Discovery Centre in Hong Kong.

November is set to see the launch of Madame Tussauds Dubai, and openings planned for next year include Madame Tussauds Budapest in Hungary, Legoland Korea and the first standalone Peppa Pig Theme Park at the Legoland Florida Resort. Three new Legolands have been announced for China: the world’s largest Legoland Resort in Shenzhen; Legoland Sichuan Resort; and Legoland Shanghai Resort.

Other upcoming projects include the world’s first standalone Peppa Pig Resort in Sichuan, China, while scoping work is underway for another European Legoland Resort, potentially in Belgium.

“We have a clear growth strategy, and that hasn’t changed,” says Varney.

“When the world returns to normal, people will want more than ever to spend their leisure time on really immersive short breaks rather than big long holidays, and they will want to travel again.

“I’m extremely confident about the prospects for our industry. It will bounce back stronger than ever.”

COPING WITH COVID
The company has come a long way since Varney, along with Mark Fisher and the senior team of Vardon Attractions carried out a management buyout to form the Merlin Entertainments Group in 1999. Since then it has acquired The Tussauds Group – which brought with it Alton Towers, Madame Tussauds and the London Eye – as well as Gardaland, Italy; Sydney Attraction Group; Living and Leisure Australia and several smaller attractions.

It’s also developed four Legoland theme parks in the USA and Europe.

Today the group operates 135 attractions in 24 countries and is focused on continuing to forge a high-growth, high-return family entertainment company, based on strong brands and a diversified global portfolio.

This approach is working well, Varney explains – when the UK market was hit hard by the 2017 terrorist attacks, for example, the US and Asia Pacific markets performed very well, providing a balance.

Then COVID-19 hit, rewriting the rulebook for everyone. “If you’d said to me I’d wake up in May 2020 and find all but one of our global businesses shut at the same time I wouldn’t have believed you,” says Varney. “How could you conceive of that?

“It’s been traumatic, damaging, challenging; I’m proud of the way my team have come through it though. The first lockdown was the hardest I’ve ever worked. We furloughed around 95 per cent of our staff, and the rest really worked hard to save costs, push things back where they could, and most importantly not lose momentum on core projects.

“We made a conscious decision that key strategic projects were going to continue, so we would be in a good place when we were able to start reopening. Fortunately, we were taken private in November 2019 and our new shareholders backed us to continue to work on those big strategic projects.

“We continued to spend a lot of money against what was coming in, so it will take a while for us to rebuild balance sheets, but that’s true of the whole industry. Most importantly, Merlin is alive and kicking, it’s still opening new attractions, still looking to expand significantly and we have an excellent core team that wants to get on with it.”

RESORT THEME PARKS STRATEGY
Merlin’s attractions can be split into two categories – Resort Theme Parks and Midway Attractions – with the Resort Theme Parks overseen by two separate operating groups: Resort Theme Parks and Legoland Parks.

For the Resort Theme Parks, the group’s strategy is clear, says Varney. “Encourage people to come from further afield to stay two or three days. They have much richer experiences and they spend more.

“We develop our theme parks with the aim of adding themed hotel accommodation – we already have 22 hotels and six holiday villages, so we’re not an insignificant hotel operator in our own right.

“In a number of our Resort Theme Parks, we’re adding second gates – we’ve added Sea Life Centres at Gardaland, Legoland California, Legoland Japan, and Legoland Malaysia, for example. We’re currently building the first standalone Peppa Pig theme park next to Legoland Florida, with the clear objective of that being a second gate. It’s the same strategy with our six parks in Europe – we’re adding accommodation and second gates, as well as new rides and attractions.

“For our Midway Attractions, the big strategy is to focus on gateway cities and destination locations, and build a presence of multiple branded attractions so we can cross sell between them in the way we do in London. If you come to the London Eye, we say, why not visit the Sea Life aquarium if you’re a family, or the London Dungeons if you’re with a group of mates. It works really well.

“In the long run – once the dust has settled on the global pandemic – we’d like to own more resort theme parks. We won’t be building on any greenfield sites, other than for Legolands, so that would largely be an acquisition play.”

LEGOLAND RESORTS STRATEGY
“Legoland is a big growth driver for us,” says Varney. “We’re putting a lot of money into it – half a billion pounds of Merlin cashflow has gone into funding the Legoland New York Resort and Legoland Korea alone, and we’re currently building four more parks.

“With Legoland, as well as building out our existing estate, one of our key strategies is to build more Legoland resorts, either owned and operated by us, or under management contract,” he continues.

“We currently have three Chinese Legoland projects underway in Shenzhen, Sichuan and Shanghai – Shanghai is a joint venture between Merlin, China Media Capital, Kirkbi and the Jinshan Province, while the other two are management contracts.”

There are currently nine Legoland Resorts open worldwide – how many does the company ultimately see being built? I ask Varney. “John Jakobsen, who heads up our Legoland Resorts Group, believes there’s room for between 20 and 25 Legoland Resorts worldwide,” he says. “We believe North America could certainly take a couple more, and we know where we’d build them. China could definitely have more than three and we think there are still opportunities in Europe. We’re doing a partnership and feasibility study on a site in Belgium at the moment.

“We think there’s a lot of opportunity to expand Legoland – certainly into the 2030s if not the 2040s.”

THE CREATIVE JUICE
Now we’re up to date with the business strategies, our talk turns to the creative side of the business.

“Creativity operates on two levels at Merlin,” says Varney. “At the formal level, there’s Merlin Magic Making (MMM) – the creative heart of Merlin – which is headed up by Mark Fisher and Paul Moreton. As we speak, MMM is undertaking 80 individual projects worldwide, from the three Chinese Legoland theme parks to building an amazing new dark ride at Gardaland.

“More generally, we encourage everyone in the company to be creative, and to think laterally. There’s a dynamism, creativity and passion that runs through Merlin.”

What’s Varney’s role within the business, I ask. “My career started in brand marketing, so I have a laser beam focus on the end consumer,” he says. “My job is to make sure we’re always focused on our guests, what’s going to make them excited and want to keep visiting us. Also making sure that what I call the ‘corporate bollocks’ doesn’t get in the way of us doing that.

“When you start getting bigger, and particularly after you become a public company, you start having systems and protocols that you have to do that are the antithesis of entrepreneurism. As an entertainment company, I see my biggest job is to champion the end consumer and make sure that the sometimes necessary corporate processes don’t strangle that creativity.”

One thing is clear, Varney absolutely loves his job, and the pandemic hasn’t changed his positivity and optimism in relation to the future of the attractions industry.

“We’re not out of the woods, but those people who thought the pandemic would put a nail in the coffin of location-based entertainment were wrong – that’s absolutely not the case. People want to get out and have shared experiences in alternative immersive environments, which is what Merlin is all about.

“We love what we do and we’ll continue doing it. For a lot of us at Merlin, we feel like the luckiest kids in the world,” he concludes.

“It’s as though we’ve been let loose in our own toyshop.”

More: www.merlinentertainments.com

MERLIN: Development pipeline
LEGO Mythica was designed with help from children / photo: Merlin Entertainments
May 2021

&bull: Lego Mythica – World of Mythical Creatures land opened at Legoland Windsor Resort, UK

July 2021

Legoland New York Resort opened in Goshen, Orange Co

July 2021

Europe’s first Legoland Water Park opened at Gardaland Resort in Italy

Late 2021

Madame Tussauds Dubai is set to open later this year

Early 2022

Madame Tussauds, Budapest – The first full-scale franchised attraction of the Madame Tussauds brand, based on an agreement between brand owner Merlin Entertainments and Dorottya Experience Kft

Peppa Pig Theme Park, Florida, US – Six rides, six themed playscapes and a water play area have been announced for the first standalone Peppa Pig Theme Park, which will be situated near Legoland Florida Resort

Legoland Korea Resort – Featuring a Legoland Hotel and more than 40 Lego-themed rides, this major new resort is scheduled to open in 2022

Further ahead

Legoland Sichuan Resort – Merlin Entertainments has partnered with Global Zhongjun to build and operate a Legoland Resort in Sichuan Province in Western China. It is due to launch in 2023

Legoland Shenzhen Resort – Construction of the world’s largest Legoland Resort in Shenzhen, China, has begun. It will be exclusively operated by Merlin Entertainments, with Hazens Holdings as its local partner. It is due to open in 2024

Legoland Shanghai Resort – Construction has begun on this resort, which is a joint venture between Merlin Entertainments, the Shanghai Jinshan District Government, China Media Capital and Kirkbi. It is expected to open in 2024

Peppa Pig Resort, Meishan, China – Expected to open in 2024, this joint venture is being established in partnership with the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co Ltd, Chengdu Excellent City Property and Hasbro Inc. The Resort will be the world’s first ever Peppa Pig Resort, including a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new Sea Life aquarium positioned adjacent to the park

Madame Tussauds Dubai is set to open in November 2021 / photo: Merlin Entertainments
LEGOLAND New York Resort opened in August 2021 with a 250-room LEGOLAND Hotel Credit: photo: Merlin Entertainments
LEGOLAND New York Resort opened in August 2021 with a 250-room LEGOLAND Hotel Credit: photo: Merlin Entertainments
Merlin cross-sells between its sites, including The Dungeons brand Credit: photo: Merlin Entertainments
Lego Mythica at Legoland Windsor Resort opened in May 2021 Credit: photo: Merlin Entertainments
The Stealth rollercoaster at Thorpe Park, UK Credit: photo: Merlin Entertainments
Construction has begun on Legoland Shenzhen, China Credit: photo: Merlin Entertainments
Alton Towers Resort, UK, became part of Merlin Entertainments following The Tussauds Group acquisition Credit: Photo: Merlin Entertainments
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
Interview
Nick Varney

Merlin Entertainments is emerging from lockdowns and the depths of the pandemic with ambitious expansion plans and a string of major new openings. CEO Nick Varney tells Magali Robathan about their strategy


When I speak to Merlin Entertainments’ CEO Nick Varney, he has just returned from a trip to the US, where he visited the recently opened LEGOLAND New York Resort – just one of a string of new and forthcoming openings for the entertainment giant. Like everyone in the attractions industry, the group has been hit hard by the pandemic, but now it’s full steam ahead with highly ambitious global plans to grow the company, and Varney’s relief and excitement is clear.

“It’s easy to say ‘we’ve opened this, we’ve opened that’,” Varney tells me, speaking from Merlin’s head office in Poole, “But it doesn’t reflect the real experience of getting each and every new site open.”

“After all of the hassles you have to go through – the objectors, the financing, the design, the countless problems – that in the case of Legoland New York included record rainfall, an overheated construction market, local objectors, and then just for kicks, a global pandemic – nothing beats the buzz of finally getting a site open.

“Several years ago, I walked around a big hilly piece of woody scrap land about an hour out of Manhattan and tried to visualise whether there could ever be a Merlin Entertainments business on that site. Last week, I sat looking out of my hotel bedroom, hearing kids squealing with happiness, watching lines of excited people heading to the entry gate.

“You can finally see it was worth all that blood, sweat and tears, because you’ve got happy families having experiences that will last in their memories for years to come.

“Nothing in the business world can beat that.”

MAJOR PLANS
The Legoland New York Resort is just one of several major new projects for Merlin. This year has also seen the opening of Mythica, a new themed land at Legoland Windsor, UK; the first European Legoland Water Park in Gardaland, Italy; and the Legoland Discovery Centre in Hong Kong.

November is set to see the launch of Madame Tussauds Dubai, and openings planned for next year include Madame Tussauds Budapest in Hungary, Legoland Korea and the first standalone Peppa Pig Theme Park at the Legoland Florida Resort. Three new Legolands have been announced for China: the world’s largest Legoland Resort in Shenzhen; Legoland Sichuan Resort; and Legoland Shanghai Resort.

Other upcoming projects include the world’s first standalone Peppa Pig Resort in Sichuan, China, while scoping work is underway for another European Legoland Resort, potentially in Belgium.

“We have a clear growth strategy, and that hasn’t changed,” says Varney.

“When the world returns to normal, people will want more than ever to spend their leisure time on really immersive short breaks rather than big long holidays, and they will want to travel again.

“I’m extremely confident about the prospects for our industry. It will bounce back stronger than ever.”

COPING WITH COVID
The company has come a long way since Varney, along with Mark Fisher and the senior team of Vardon Attractions carried out a management buyout to form the Merlin Entertainments Group in 1999. Since then it has acquired The Tussauds Group – which brought with it Alton Towers, Madame Tussauds and the London Eye – as well as Gardaland, Italy; Sydney Attraction Group; Living and Leisure Australia and several smaller attractions.

It’s also developed four Legoland theme parks in the USA and Europe.

Today the group operates 135 attractions in 24 countries and is focused on continuing to forge a high-growth, high-return family entertainment company, based on strong brands and a diversified global portfolio.

This approach is working well, Varney explains – when the UK market was hit hard by the 2017 terrorist attacks, for example, the US and Asia Pacific markets performed very well, providing a balance.

Then COVID-19 hit, rewriting the rulebook for everyone. “If you’d said to me I’d wake up in May 2020 and find all but one of our global businesses shut at the same time I wouldn’t have believed you,” says Varney. “How could you conceive of that?

“It’s been traumatic, damaging, challenging; I’m proud of the way my team have come through it though. The first lockdown was the hardest I’ve ever worked. We furloughed around 95 per cent of our staff, and the rest really worked hard to save costs, push things back where they could, and most importantly not lose momentum on core projects.

“We made a conscious decision that key strategic projects were going to continue, so we would be in a good place when we were able to start reopening. Fortunately, we were taken private in November 2019 and our new shareholders backed us to continue to work on those big strategic projects.

“We continued to spend a lot of money against what was coming in, so it will take a while for us to rebuild balance sheets, but that’s true of the whole industry. Most importantly, Merlin is alive and kicking, it’s still opening new attractions, still looking to expand significantly and we have an excellent core team that wants to get on with it.”

RESORT THEME PARKS STRATEGY
Merlin’s attractions can be split into two categories – Resort Theme Parks and Midway Attractions – with the Resort Theme Parks overseen by two separate operating groups: Resort Theme Parks and Legoland Parks.

For the Resort Theme Parks, the group’s strategy is clear, says Varney. “Encourage people to come from further afield to stay two or three days. They have much richer experiences and they spend more.

“We develop our theme parks with the aim of adding themed hotel accommodation – we already have 22 hotels and six holiday villages, so we’re not an insignificant hotel operator in our own right.

“In a number of our Resort Theme Parks, we’re adding second gates – we’ve added Sea Life Centres at Gardaland, Legoland California, Legoland Japan, and Legoland Malaysia, for example. We’re currently building the first standalone Peppa Pig theme park next to Legoland Florida, with the clear objective of that being a second gate. It’s the same strategy with our six parks in Europe – we’re adding accommodation and second gates, as well as new rides and attractions.

“For our Midway Attractions, the big strategy is to focus on gateway cities and destination locations, and build a presence of multiple branded attractions so we can cross sell between them in the way we do in London. If you come to the London Eye, we say, why not visit the Sea Life aquarium if you’re a family, or the London Dungeons if you’re with a group of mates. It works really well.

“In the long run – once the dust has settled on the global pandemic – we’d like to own more resort theme parks. We won’t be building on any greenfield sites, other than for Legolands, so that would largely be an acquisition play.”

LEGOLAND RESORTS STRATEGY
“Legoland is a big growth driver for us,” says Varney. “We’re putting a lot of money into it – half a billion pounds of Merlin cashflow has gone into funding the Legoland New York Resort and Legoland Korea alone, and we’re currently building four more parks.

“With Legoland, as well as building out our existing estate, one of our key strategies is to build more Legoland resorts, either owned and operated by us, or under management contract,” he continues.

“We currently have three Chinese Legoland projects underway in Shenzhen, Sichuan and Shanghai – Shanghai is a joint venture between Merlin, China Media Capital, Kirkbi and the Jinshan Province, while the other two are management contracts.”

There are currently nine Legoland Resorts open worldwide – how many does the company ultimately see being built? I ask Varney. “John Jakobsen, who heads up our Legoland Resorts Group, believes there’s room for between 20 and 25 Legoland Resorts worldwide,” he says. “We believe North America could certainly take a couple more, and we know where we’d build them. China could definitely have more than three and we think there are still opportunities in Europe. We’re doing a partnership and feasibility study on a site in Belgium at the moment.

“We think there’s a lot of opportunity to expand Legoland – certainly into the 2030s if not the 2040s.”

THE CREATIVE JUICE
Now we’re up to date with the business strategies, our talk turns to the creative side of the business.

“Creativity operates on two levels at Merlin,” says Varney. “At the formal level, there’s Merlin Magic Making (MMM) – the creative heart of Merlin – which is headed up by Mark Fisher and Paul Moreton. As we speak, MMM is undertaking 80 individual projects worldwide, from the three Chinese Legoland theme parks to building an amazing new dark ride at Gardaland.

“More generally, we encourage everyone in the company to be creative, and to think laterally. There’s a dynamism, creativity and passion that runs through Merlin.”

What’s Varney’s role within the business, I ask. “My career started in brand marketing, so I have a laser beam focus on the end consumer,” he says. “My job is to make sure we’re always focused on our guests, what’s going to make them excited and want to keep visiting us. Also making sure that what I call the ‘corporate bollocks’ doesn’t get in the way of us doing that.

“When you start getting bigger, and particularly after you become a public company, you start having systems and protocols that you have to do that are the antithesis of entrepreneurism. As an entertainment company, I see my biggest job is to champion the end consumer and make sure that the sometimes necessary corporate processes don’t strangle that creativity.”

One thing is clear, Varney absolutely loves his job, and the pandemic hasn’t changed his positivity and optimism in relation to the future of the attractions industry.

“We’re not out of the woods, but those people who thought the pandemic would put a nail in the coffin of location-based entertainment were wrong – that’s absolutely not the case. People want to get out and have shared experiences in alternative immersive environments, which is what Merlin is all about.

“We love what we do and we’ll continue doing it. For a lot of us at Merlin, we feel like the luckiest kids in the world,” he concludes.

“It’s as though we’ve been let loose in our own toyshop.”

More: www.merlinentertainments.com

MERLIN: Development pipeline
LEGO Mythica was designed with help from children / photo: Merlin Entertainments
May 2021

&bull: Lego Mythica – World of Mythical Creatures land opened at Legoland Windsor Resort, UK

July 2021

Legoland New York Resort opened in Goshen, Orange Co

July 2021

Europe’s first Legoland Water Park opened at Gardaland Resort in Italy

Late 2021

Madame Tussauds Dubai is set to open later this year

Early 2022

Madame Tussauds, Budapest – The first full-scale franchised attraction of the Madame Tussauds brand, based on an agreement between brand owner Merlin Entertainments and Dorottya Experience Kft

Peppa Pig Theme Park, Florida, US – Six rides, six themed playscapes and a water play area have been announced for the first standalone Peppa Pig Theme Park, which will be situated near Legoland Florida Resort

Legoland Korea Resort – Featuring a Legoland Hotel and more than 40 Lego-themed rides, this major new resort is scheduled to open in 2022

Further ahead

Legoland Sichuan Resort – Merlin Entertainments has partnered with Global Zhongjun to build and operate a Legoland Resort in Sichuan Province in Western China. It is due to launch in 2023

Legoland Shenzhen Resort – Construction of the world’s largest Legoland Resort in Shenzhen, China, has begun. It will be exclusively operated by Merlin Entertainments, with Hazens Holdings as its local partner. It is due to open in 2024

Legoland Shanghai Resort – Construction has begun on this resort, which is a joint venture between Merlin Entertainments, the Shanghai Jinshan District Government, China Media Capital and Kirkbi. It is expected to open in 2024

Peppa Pig Resort, Meishan, China – Expected to open in 2024, this joint venture is being established in partnership with the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co Ltd, Chengdu Excellent City Property and Hasbro Inc. The Resort will be the world’s first ever Peppa Pig Resort, including a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new Sea Life aquarium positioned adjacent to the park

Madame Tussauds Dubai is set to open in November 2021 / photo: Merlin Entertainments
LEGOLAND New York Resort opened in August 2021 with a 250-room LEGOLAND Hotel Credit: photo: Merlin Entertainments
LEGOLAND New York Resort opened in August 2021 with a 250-room LEGOLAND Hotel Credit: photo: Merlin Entertainments
Merlin cross-sells between its sites, including The Dungeons brand Credit: photo: Merlin Entertainments
Lego Mythica at Legoland Windsor Resort opened in May 2021 Credit: photo: Merlin Entertainments
The Stealth rollercoaster at Thorpe Park, UK Credit: photo: Merlin Entertainments
Construction has begun on Legoland Shenzhen, China Credit: photo: Merlin Entertainments
Alton Towers Resort, UK, became part of Merlin Entertainments following The Tussauds Group acquisition Credit: Photo: Merlin Entertainments
LATEST NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Jorvik's digital strategy described as 'leading light' after gaining international audience
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.
Chester Zoo and Nothe Fort among Visit England Awards winners
Chester Zoo, Nothe Fort and Black Country Living Museum are among the 19 winners of this year's Visit England Awards for Excellence.
ALVA's Bernard Donoghue awarded OBE for his extraordinary work supporting the attractions sector
Bernard Donoghue, director of the Association of Leading Visitor Attractions (ALVA), has been awarded an OBE in the Queen's Birthday Honours.
Countdown begins on Museum of London's epic move to Smithfield Market
Museum of London in the UK will move to its new home in Smithfield in the heart of the capital at the beginning of 2023.
Industrial Light & Magic creates groundbreaking virtual ABBA concert
ABBA, the 70s icons behind hits such as Dancing Queen and Mamma Mia, has returned to live concerts after a 40-year break – in digital form.
Science Museum's major exhibition on cancer opens to the public
A major free exhibition on the treatment and understanding of cancer has opened at the Science Museum in London, UK.
Scruffy Dog and Simtec launch Fisher-Price themed trackless ride
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
Dohmen and Bertens join forces to launch Tourist Development and Attraction Consultants
Former Efteling COO, Coen Bertens, and former BRC Imagination Arts exec, Bart Dohmen, have partnered to set up a consultancy for the tourism and visitor attraction sectors.
Puy du Fou to create first US attraction
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of the Cherokee Indian (ECBI).
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS