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Editor's letter
Tomorrow’s world

Like it or not, artifical intelligence is set to transform both our sector and our world. Those who get on board early are set to reap the rewards


T here’s no ignoring the issue of artificial intelligence (AI) right now, but for most of us, we’re still getting to grips with what it actually means in practice.

For now, everyone is looking at one another, and it’s important to learn from the early adopters about what works – and what doesn’t.

Many visitor attractions have traditionally been a little slow to adopt new technologies, but this is not the time to hang back.

It’s important to be aware of the potential pitfalls of AI, but it offers huge opportunities – for customising experiences, collating and interpreting data, improving efficiency, saving money, enhancing storytelling, offering novel in-person experiences and much more.

Attractions organisations currently using AI give valuable information about its potential for the industry. Disney, ever the pioneer, has set up a taskforce to study AI and how it can be used across its entertainment and theme park businesses.

Disney Research recently unveiled a prototype Baby Groot robot that uses AI machine-learning techniques to adapt to real-world scenarios, meaning it has the potential to move and act on its own, and interact with theme park visitors. The potential for this kind of technology to meet a growing desire for personalised experiences is huge. Characters could engage with individual guests, for example, and simulator rides could offer unique stories for each visitor.

Making sense of data to offer improved experiences is another area where AI can prove immensely useful.

London’s National Gallery has developed its own AI systems to predict the popularity of temporary exhibitions using past attendance data, and the British Museum has partnered with the Alan Turing Institute to use AI systems to process information from visitors to provide detailed analysis of their behaviour.

So where’s this all going? The simple answer is, no-one knows, but with AI set to enmesh itself more and more into our lives, those who don’t get to grips with it now run the risk of being left behind.

This industry is great at collaboration and sharing knowledge – this was particularly evident during the COVID-19 pandemic. Now is the time for experimenting, sharing and being bold. We’d love to hear how you’re getting on.

Magali Robathan, editor [email protected]

COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
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Editor's letter
Tomorrow’s world

Like it or not, artifical intelligence is set to transform both our sector and our world. Those who get on board early are set to reap the rewards


T here’s no ignoring the issue of artificial intelligence (AI) right now, but for most of us, we’re still getting to grips with what it actually means in practice.

For now, everyone is looking at one another, and it’s important to learn from the early adopters about what works – and what doesn’t.

Many visitor attractions have traditionally been a little slow to adopt new technologies, but this is not the time to hang back.

It’s important to be aware of the potential pitfalls of AI, but it offers huge opportunities – for customising experiences, collating and interpreting data, improving efficiency, saving money, enhancing storytelling, offering novel in-person experiences and much more.

Attractions organisations currently using AI give valuable information about its potential for the industry. Disney, ever the pioneer, has set up a taskforce to study AI and how it can be used across its entertainment and theme park businesses.

Disney Research recently unveiled a prototype Baby Groot robot that uses AI machine-learning techniques to adapt to real-world scenarios, meaning it has the potential to move and act on its own, and interact with theme park visitors. The potential for this kind of technology to meet a growing desire for personalised experiences is huge. Characters could engage with individual guests, for example, and simulator rides could offer unique stories for each visitor.

Making sense of data to offer improved experiences is another area where AI can prove immensely useful.

London’s National Gallery has developed its own AI systems to predict the popularity of temporary exhibitions using past attendance data, and the British Museum has partnered with the Alan Turing Institute to use AI systems to process information from visitors to provide detailed analysis of their behaviour.

So where’s this all going? The simple answer is, no-one knows, but with AI set to enmesh itself more and more into our lives, those who don’t get to grips with it now run the risk of being left behind.

This industry is great at collaboration and sharing knowledge – this was particularly evident during the COVID-19 pandemic. Now is the time for experimenting, sharing and being bold. We’d love to hear how you’re getting on.

Magali Robathan, editor [email protected]

LATEST NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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