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Editor's letter
Tomorrow’s world

Like it or not, artifical intelligence is set to transform both our sector and our world. Those who get on board early are set to reap the rewards


T here’s no ignoring the issue of artificial intelligence (AI) right now, but for most of us, we’re still getting to grips with what it actually means in practice.

For now, everyone is looking at one another, and it’s important to learn from the early adopters about what works – and what doesn’t.

Many visitor attractions have traditionally been a little slow to adopt new technologies, but this is not the time to hang back.

It’s important to be aware of the potential pitfalls of AI, but it offers huge opportunities – for customising experiences, collating and interpreting data, improving efficiency, saving money, enhancing storytelling, offering novel in-person experiences and much more.

Attractions organisations currently using AI give valuable information about its potential for the industry. Disney, ever the pioneer, has set up a taskforce to study AI and how it can be used across its entertainment and theme park businesses.

Disney Research recently unveiled a prototype Baby Groot robot that uses AI machine-learning techniques to adapt to real-world scenarios, meaning it has the potential to move and act on its own, and interact with theme park visitors. The potential for this kind of technology to meet a growing desire for personalised experiences is huge. Characters could engage with individual guests, for example, and simulator rides could offer unique stories for each visitor.

Making sense of data to offer improved experiences is another area where AI can prove immensely useful.

London’s National Gallery has developed its own AI systems to predict the popularity of temporary exhibitions using past attendance data, and the British Museum has partnered with the Alan Turing Institute to use AI systems to process information from visitors to provide detailed analysis of their behaviour.

So where’s this all going? The simple answer is, no-one knows, but with AI set to enmesh itself more and more into our lives, those who don’t get to grips with it now run the risk of being left behind.

This industry is great at collaboration and sharing knowledge – this was particularly evident during the COVID-19 pandemic. Now is the time for experimenting, sharing and being bold. We’d love to hear how you’re getting on.

Magali Robathan, editor [email protected]

COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Editor's letter
Tomorrow’s world

Like it or not, artifical intelligence is set to transform both our sector and our world. Those who get on board early are set to reap the rewards


T here’s no ignoring the issue of artificial intelligence (AI) right now, but for most of us, we’re still getting to grips with what it actually means in practice.

For now, everyone is looking at one another, and it’s important to learn from the early adopters about what works – and what doesn’t.

Many visitor attractions have traditionally been a little slow to adopt new technologies, but this is not the time to hang back.

It’s important to be aware of the potential pitfalls of AI, but it offers huge opportunities – for customising experiences, collating and interpreting data, improving efficiency, saving money, enhancing storytelling, offering novel in-person experiences and much more.

Attractions organisations currently using AI give valuable information about its potential for the industry. Disney, ever the pioneer, has set up a taskforce to study AI and how it can be used across its entertainment and theme park businesses.

Disney Research recently unveiled a prototype Baby Groot robot that uses AI machine-learning techniques to adapt to real-world scenarios, meaning it has the potential to move and act on its own, and interact with theme park visitors. The potential for this kind of technology to meet a growing desire for personalised experiences is huge. Characters could engage with individual guests, for example, and simulator rides could offer unique stories for each visitor.

Making sense of data to offer improved experiences is another area where AI can prove immensely useful.

London’s National Gallery has developed its own AI systems to predict the popularity of temporary exhibitions using past attendance data, and the British Museum has partnered with the Alan Turing Institute to use AI systems to process information from visitors to provide detailed analysis of their behaviour.

So where’s this all going? The simple answer is, no-one knows, but with AI set to enmesh itself more and more into our lives, those who don’t get to grips with it now run the risk of being left behind.

This industry is great at collaboration and sharing knowledge – this was particularly evident during the COVID-19 pandemic. Now is the time for experimenting, sharing and being bold. We’d love to hear how you’re getting on.

Magali Robathan, editor [email protected]

LATEST NEWS
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
Wake The Tiger launches new 1,000sq m expansion
Wake the Tiger, the Bristol-based immersive art experience, is set to open its 1,000sq m expansion on Friday 2 February.
Merlin teams up with Hasbro and Lego to create Peppa Pig experiences
Merlin Entertainments, the LEGO Group and Hasbro have teamed up to create Peppa Pig experiences.
Tate Modern and Frame collaborate on a mind/body experience
London boutique operator, Frame, has teamed up with the Tate Modern to offer two yin and sound yoga classes, following by a tour of the art gallery.
Elvis Presley Live is rolling out globally
Immersive entertainment specialists, Layered Reality, is creating a tribute to Elvis Presley featuring a concert experience with a life-sized digital Elvis.
Carmel Lewis takes top spot at BRC
Carmel Lewis has been appointed president at global experiential planning and design firm, BRC Imagination Arts, heralding a new era for the company.
Perth Museum to launch at Easter with rare Jacobite objects
Opening over Easter weekend in March 2024 after a £26.5m redevelopment project, Perth Museum will tell the story of Perth – Scotland’s first capital.
'World's largest' indoor ski centre slated to open in 2025
Huafa Snow World, a 131-hectare entertainment destination in Shenzhen, China, designed by architecture firm, 10 Design is slated to open in 2025.
Therme Group confirms Incheon Golden Harbor location for South Korean wellbeing resort
Global wellbeing organisation Therme Group has announced the location of its first Asia Pacific project. The upcoming resort will open in South Korea’s Incheon City as part of its Golden Harbor development.
+ More news   
 
COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
04-07 Nov 2024

Global Wellness Summit (GWS)

In person, St Andrews, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS