PRODUCT NEWS
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Mediamation's X4D format to be used by major motion picture studios |
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23 May 2013 . BY Kate Corney |
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MediaMation's X4D Motion EFX format is to be used by Sony Pictures and Warner Bros. Pictures for selected new titles.
The format, which
MediaMation launched earlier this year into the
cinema marketplace, is to be rolled out in multiple 250+ seat auditorium installs for Cinemex in 2013, with new release films programmed in X4D format.
More cinema chains worldwide are to be equipped with the X4D technology.
So far this year a number of films have been released in the format, including Hansel and Gretel: Witch hunters, Jack the Giant Slayer and GI Joe: Retaliation, with more releases set to be announced.
The X4D technology offers a 4D cinematic experience that immerses moviegoers into the film’s environment, using an air-driven pneumatic system, with a combination of motion seating and effects including air and water blasts, neck and leg ticklers, seat transducer, seat poppers, back pokers and scent.
Atmospheric effects include wind, rain, snow, strobing, fog, and bubbles. MediaMation offers the cinema marketplace two versions of X4D Motion EFX seat technology, the 2DOF Cinema Seat (with limited effects and motion) or 3DOF Attraction Seat series (with full effects and motion).
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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Taylor Made Designs
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Simworx Ltd
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instantprint
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DIARY |
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