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New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
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Jobs . News . Products . Magazine
NEWS
New Aston Villa FC owner eyes museum and theme park to attract overseas visitors
POSTED 23 May 2016 . BY Tom Anstey
Tony Xia, new owner of recently relegated English football club Aston Villa, has revealed plans to develop a theme park and museum for the club as the businessman aims to attract visitors from overseas.

Speaking in an hour-long interview from his home in Beijing following his £74.5m (US$108.2m, €96.5m) acquisition of the club, Xia told The Daily Mail that the long-term plan for Villa included “a football museum and theme park to attract football tourists from China and India”.

While seemingly a stretch of the imagination for the club to get its own theme park, Xia has the financial strength to fund such a project, with his net worth valued at more than £1bn (US$1.4bn, €1.3bn). The businessman also has some experience in the sector, with his company the Recon Group operating ventures in IT, health, transport, design, tourism and finance.

Xia’s plans aren’t the first touting a theme park for a football club. In May 2014, Real Madrid president Florentino Perez had confidential meetings with an “American company” to scope out plans for a potential theme park project. Real Madrid also had designs for an amusement park as part of its US$1bn (€892m, £688m) resort island project on Ras al-Khaimah, but those plans were shelved in June 2013 due to lack of funding.

RELATED STORIES
New Aston Villa owner aims to make the club the 'most famous football team in China'


Aston Villa has been purchased by Chinese businessman Dr Tony Jiantong Xia, who has set the ambitious target of making the team the “most famous” football brand in China.
Real Madrid president wants club to have its own branded theme park


Plans for a Real Madrid theme park in Madrid look set to become a reality, after club president Florentino Perez had confidential meetings with an “American company” earlier this month to scope out plans for the project.
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COMPANY PROFILE
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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