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Shimao Property Holdings to develop Smurfs themed land in Shanghai’s Dream City
POSTED 02 Apr 2019 . BY Luke Cloherty
Shanghai developer Shimao Property Holdings is to build a new Smurfs-themed destination in the Dream City amusement park development in the Chinese city.

Designed by KCC Entertainment Design, the new land will have an indoor and outdoor function, both of equal footing in a 20,000sq m (215,278sq ft) area and will sit next to the Intercontinental Shanghai Wonderland.

Over 20 themed attractions will be on offer, including a Smurfs Berry roller coaster, an AR Gargamel attraction, climbing courses and a themed golf game.

IPMS, the Belgian company that owns the Smurfs IP, has combined licensing and preliminary design planning with Shimao for the project.

"We want the visitor to be completely immersed into the life of the Smurfs and get the feeling they are part of the Smurfs family," said KCC CEO Yannick Maes.

"By adapting the lighting and by using projections, we will mimic different times of the day and different weather conditions.
"

The land will be divided into four sections, where visitors can interact with fan-favourite characters like Smurfette and Brainy Smurf. The area will be the first Smurfs themed destination in Asia when it is built.

Shimao and IPMS held a press conference on 20 March 2019 to officially announce the new zone, which was attended by Shimao vice chair and president Xu Shitan, Shanghai Municipal Bureau of Culture and Tourism deputy director Cheng Meihong and China’s Belgium consul general.
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NEWS
Shimao Property Holdings to develop Smurfs themed land in Shanghai’s Dream City
POSTED 02 Apr 2019 . BY Luke Cloherty
Shanghai developer Shimao Property Holdings is to build a new Smurfs-themed destination in the Dream City amusement park development in the Chinese city.

Designed by KCC Entertainment Design, the new land will have an indoor and outdoor function, both of equal footing in a 20,000sq m (215,278sq ft) area and will sit next to the Intercontinental Shanghai Wonderland.

Over 20 themed attractions will be on offer, including a Smurfs Berry roller coaster, an AR Gargamel attraction, climbing courses and a themed golf game.

IPMS, the Belgian company that owns the Smurfs IP, has combined licensing and preliminary design planning with Shimao for the project.

"We want the visitor to be completely immersed into the life of the Smurfs and get the feeling they are part of the Smurfs family," said KCC CEO Yannick Maes.

"By adapting the lighting and by using projections, we will mimic different times of the day and different weather conditions.
"

The land will be divided into four sections, where visitors can interact with fan-favourite characters like Smurfette and Brainy Smurf. The area will be the first Smurfs themed destination in Asia when it is built.

Shimao and IPMS held a press conference on 20 March 2019 to officially announce the new zone, which was attended by Shimao vice chair and president Xu Shitan, Shanghai Municipal Bureau of Culture and Tourism deputy director Cheng Meihong and China’s Belgium consul general.
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More than 190 UK institutions and individuals from the arts and culture sectors have pledged their support to Culture Declares Emergency (CDE), which is part of the Climate Emergency Declaration campaign.
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+ More news   
LATEST JOBS
Sales and Marketing Manager
Continuum Attractions
Salary: Up to £24,000
Job location: Oxford, UK
Head of Cultural and Community Services
South Derbyshire District Council
Salary: Up to £65,000
Job location: Derbyshire, UK
Attraction Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Tempe, Arizona, USA
Customer Relationship Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Sydney NSW, Australia
Regional HSS Manager (Asia)
Merlin Entertainments Group
Salary: Competitive
Job location: Shanghai, China
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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