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Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
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NEWS
Tyra Banks to open Modelland attraction in Santa Monica
POSTED 06 Feb 2019 . BY Luke Cloherty
Modelland will awaken your childlike glee by entertaining and educating in unexpected ways
– Tyra Banks
Supermodel Tyra Banks has announced that she will launch a new experiential attraction later this year themed on the modelling industry in Santa Monica, US.

Modelland will take visitors through a fantasy version of the modelling world via interactive entertainment, creative collaborations, curated retail, dining and special events.

The attraction will invite selected parties in beauty, fashion, entertainment, food and beverages and technology to collaborate on a number of 360-degree, polysensory experiences.

Banks, who presents the popular television show America's Next Top Model, has said her aim with the attraction is to celebrate everybody’s "own unique beauty".

"Modelland has been 10 intense years in the making," said Banks.

"It's been my ultimate dream and I have worked tirelessly with laser-focused tunnel vision to bring it to fruition. Modelland will awaken your childlike glee by entertaining and educating in unexpected ways that will make learning about oneself fierce and fun.

"I want people to feel seen and validated. Modelland will provide the tools for them to do so and empower them to embrace, adorn and celebrate their own unique beauty."

Set to open in Q4 2019, it will be located at Macerich's Santa Monica Place, an open-air shopping, dining and entertainment facility near Santa Monica beach.

"Santa Monica Place is the perfect setting for the groundbreaking Modelland concept and we are so pleased to welcome this exceptional, multi-layered entertainment, retail and dining attraction to our world-class destination," said Michael Guerin, senior vice president of leasing at Macerich.

"Our top properties, including Santa Monica Place, are terrific platforms for retailers and brands of all kinds to connect with their audiences, who visit us for the best in experience-forward retail and everything else."
MORE NEWS
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The Futuroscope theme park in Poitiers, France, has reopened its doors for the 2019 season and has some big plans for new attractions over the coming years.
Krispy Kreme pops up in London with new flavours
Tourists, shoppers and commuters in Central London will be treated to a special Krispy Kreme experience in March, as the doughnut company opens a pop-up in Great Newport Street, near to Leicester Square and trials new flavours.
Cedar Fair looks ahead with optimism after 2018 results
Cedar Fair has reported positive Q4 and full 2018 figures, along with a new long-term growth target.
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The Cambodian resort city of Siem Reap could become home to a new US$70m (€61.6m, £53.5m) aquarium and wildlife sanctuary, following a meeting between potential investors and the city’s governor.
+ More news   
LATEST JOBS
Visitor Experience Team Leader
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Retail Manager
The Silverstone Experience
Salary: c £25,000 pa
Job location: Silverstone, Towcester, UK
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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