Merlin Entertainments opens first Bear Grylls attraction in Birmingham | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
MORE NEWS
Shanghai Disneyland to build Zootopia-themed expansion
Shanghai Disney Resort has announced another major Shanghai Disneyland expansion – the second since it opened in June 2016 – which will be themed on the animated film Zootopia.
Quebec’s Méga Parc reopens with a host of new rides
Canada’s Méga Parc attraction has reopened following a multi-million dollar steampunk-themed redevelopment that includes the building of North America’s first spokeless Ferris Wheel.
Newcastle Art Gallery set for AU$45m expansion
Newcastle Art Gallery in New South Wales, Australia, is gearing up for a long-awaited AU$45m (US$32.1m, €28.3m, £24.8m) expansion.
Major openings planned for Chester Zoo in 2019
Walking with ring-tailed lemurs and seeing endangered Asiatic lions in a specially-developed new habitat are among the new experiences planned for Chester Zoo in 2019, as it continues with its multi-year, multi-million-pound expansion masterplan.
+ More news   
LATEST JOBS
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
Hotel Food and Beverage Supervisor
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Chef de Partie
Chessington World of Adventures
Salary: £20,000-£21,000
Job location: Chessington, Surrey, UK
Hotel Administrative Assistant
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Front Desk Agent
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Operations Manager
Madame Tussauds
Salary: Competitive
Job location: San Francisco, CA, USA
+ More jobs  

COMPANY PROFILE
Clip 'n Climb

Clip ‘n Climb designs recreational climbing walls called “Challenges” that are categorized [more...]
+ More profiles  
FEATURED SUPPLIER

Seeper brings history to life at Little Big City Beijing
Merlin Entertainment latest attraction, Little Big City Beijing, has opened in China. [more...]
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Red Raion - VR/5D Films Showreel 2016 – Red Raion
Online Print Made Easy! – instantprint
Birds of a Feather 4D Trailer – nWave Pictures
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

25-27 Mar 2019

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
01 Apr 2019

English Tourism Week Conference 2019

128 Piccadilly, London, United Kingdom
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

23 Jan 2019 issue 122


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
MORE NEWS
Shanghai Disneyland to build Zootopia-themed expansion
Shanghai Disney Resort has announced another major Shanghai Disneyland expansion – the second since it opened in June 2016 – which will be themed on the animated film Zootopia.
Quebec’s Méga Parc reopens with a host of new rides
Canada’s Méga Parc attraction has reopened following a multi-million dollar steampunk-themed redevelopment that includes the building of North America’s first spokeless Ferris Wheel.
Newcastle Art Gallery set for AU$45m expansion
Newcastle Art Gallery in New South Wales, Australia, is gearing up for a long-awaited AU$45m (US$32.1m, €28.3m, £24.8m) expansion.
Major openings planned for Chester Zoo in 2019
Walking with ring-tailed lemurs and seeing endangered Asiatic lions in a specially-developed new habitat are among the new experiences planned for Chester Zoo in 2019, as it continues with its multi-year, multi-million-pound expansion masterplan.
+ More news   
LATEST JOBS
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
Hotel Food and Beverage Supervisor
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Chef de Partie
Chessington World of Adventures
Salary: £20,000-£21,000
Job location: Chessington, Surrey, UK
Hotel Administrative Assistant
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Front Desk Agent
Legoland
Salary: Competitive
Job location: Carlsbad, CA, USA
Operations Manager
Madame Tussauds
Salary: Competitive
Job location: San Francisco, CA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS