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Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
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NEWS
Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
MORE NEWS
Paris unveils historic plans for 54-hectare destination park at the Eiffel Tower
The city of Paris has selected London-based landscape design practice Gustafson Porter + Bowman (GP+B) to lead a €72m (US$80.3m, £63.5m) expansion of the Eiffel Tower's surrounding public realm.
Museum Index: Louvre breaks attendance record as Europe continues to lead global museum market
Temporary exhibitions and geopolitical changes continue to serve as key attendance drivers for museums in Europe, which remains the global market leader for attendance in the sector, according to the latest edition of the TEA/AECOM Theme and Museum Index.
Theme Index: Waterparks continue to flow as global attendance increases among world's elite
Attendance at the world's major waterparks continues to grow, with nearly 31 million people visiting the top waterparks globally in 2018.
Theme Index: Disney reigns supreme as attendance at major theme parks top 500 million for first time
2018 was a landmark year for the themed entertainment industry, with the latest edition of the TEA/AECOM Theme and Museum Index showing the world's major theme park operators exceeding combined visitor totals of more than 500 million people for the first time ever.
+ More news   
LATEST JOBS
Interpretation and Engagement Manager
Chatsworth House
Salary: Competitive
Job location: Bakewell, UK
Children's Garden Hosts
Royal Botanic Gardens Kew
Salary: £18,589 per annum pro rata
Job location: Richmond, UK
Senior Aquarist
Sea Life
Salary: Competitive
Job location: Mooloolaba QLD, Australia
Commercial Team Lead
Legoland Discovery Centre
Salary: Competitive
Job location: Auburn Hills, Michigan, USA
Commercial Duty Manager
Sea Life
Salary: Competitive
Job location: Grapevine, Texas, USA
Seasonal Operations Trainer
Legoland Discovery Centre
Salary: Competitive
Job location: Yonkers, NY, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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