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Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
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NEWS
Merlin Entertainments opens first Bear Grylls attraction in Birmingham
POSTED 18 Sep 2018 . BY Luke Cloherty
This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges
– Bear Grylls
Celebrity survivalist Bear Grylls’ new £20m (US$26.3m, €22.5m) adventure attraction in Birmingham, UK, has opened its doors to the public, with Grylls promising to bring the “spirit of endeavour” to the new destination.

The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges, including a survival maze, an assault course, target archery and code-cracking escape rooms.

A number of headline adventures are also on offer and will replicate some of Grylls’s televised adventures, taking in skydiving, climbing high ropes and diving among other activities.

“It was incredible to see this for the first time, after two years of planning," said Grylls. "It’s all about bringing that spirit of endeavour into one place.

“This is the UK’s ultimate adventure destination where people can experience so many of the world’s most exciting challenges.”

The site was developed by Merlin Entertainments, which holds an exclusive deal for the running of the attraction under the Bear Grylls name. That agreement runs until 2026, with an extension option available if the attraction proves to be a success.

The site employs 140 staff in total and is based at Birmingham's National Exhibition Centre.
The Bear Grylls Adventure is split into five zones and offers users the chance to take part in a series of high-octane challenges
MORE NEWS
V&A Museum of Childhood interiors to be designed by AOC
The V&A Museum of Childhood (MOC) in East London has chosen architecture firm AOC to design the new interiors for its £13.5m (US$17.8m, €15.7m) overhaul project.
Regional museum in Chilean desert gets redesign from Studio Libeskind
The Museo Regional de Tarapacá in the Atacama Desert, Chile, has been reimagined by architect Daniel Libeskind’s practice Studio Libeskind.
Compagnie des Alpes acquires Austrian theme park Familypark
French theme park and ski resort operator Compagnie des Alpes (CDA) has acquired Austria's Familypark in a deal worth €72.5m (US$82m, £62.3m).
Planning permission granted for vast £200m adventure resort in South Wales
Neath Port Talbot council has greenlit plans for the Afan Valley Adventure Resort – a highly anticipated leisure destination set to rise on a 325-acre former forestry plantation in South Wales.
+ More news   
LATEST JOBS
Catering Manager
Welsh Water
Salary: £32,392 - £37,027
Job location: Conwy, UK
Retail Manager
The Silverstone Experience
Salary: Up to £30,000 pa
Job location: Silverstone, Towcester, UK
Human Resource Manager
Eureka
Salary: Circa £32,000 per annum
Job location: Halifax, UK
Assistant Director Visitor and Site Operations
Eureka
Salary: Circa £42,000 per annum
Job location: Halifax, UK
Attraction Manager - Conwy
Welsh Water
Salary: £39,966 - £46,960
Job location: Conwy, UK
Attraction Manager - Powys
Welsh Water
Salary: £39,966 - £46,960
Job location: Rhayader, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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