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Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
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NEWS
Warner Bros proposes US$100m aerial tramway to iconic Hollywood sign
POSTED 12 Jul 2018 . BY Tom Anstey
If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods
– Jon Gilbert
Warner Bros has offered up US$100m (€85.6m, £75.7m) to finance a proposed cable car system taking visiting tourists to and from the iconic Hollywood sign.

Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949. The sign – originally created as an advertisement for local real estate development – is a popular tourist draw but is difficult to visit up close.

In recent years, residents of the Hollywood hills have been swamped by tourists and traffic, with the proposed tramway designed to alleviate the issue. Starting at the Warner Bros Studios in Burbank, the proposed Hollywood Skyway would climb a mile up, taking six minutes to travel to a viewing platform close to the California landmark.

With the development – which will take five years to complete – Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign.

In 2015, the studio invested US$13m (€11.1m, £9.8m) into the Warner Bros Studio Tour Hollywood, which takes visitors behind the scenes of how movies and TV shows are made. The addition of the cable car, which would depart from the same location, will help to lure more tourists to both attractions. Under the proposed scheme, Warner Bros would share potential revenue with the city.

"This requires a bold solution," said Warner Bros facilities head Jon Gilbert, speaking to the Los Angeles Times.

"If we really want to make a difference, it's got to be something compelling. Partial solutions are not going to do the trick, and people will continue to inundate the neighbourhoods.

"We know the problem is getting worse, and the city is looking for a solution. We've been around a long time, we’re local, and we believe we have a good answer."

This is not the first time such a scheme has been proposed. Most recently, Los Angeles mayor, Eric Garcetti proposed a gondola system to travel from Universal Studios. Alex von Furstenberg – an investor and the son of fashion designers Diane von Fürstenberg and Prince Egon von Fürstenberg – has also proposed such a system from the Los Angeles Zoo.
Warner Bros will be aiming to take a larger share of Los Angeles' tourism pie by offering better tourist access to the sign
Erected in 1923, the iconic sign originally read "Hollywoodland", before the "land" was removed in 1949
RELATED STORIES
Thinkwell Group creates interactive finale to Warner Bros Studio Tour Hollywood


Experience designers Thinkwell Group have created a new 25,000sq ft (2,300sq m) addition to the Warner Bros. Studio Tour Hollywood, a finale to the backlot attraction and the culmination of a two year project exploring how films and TV shows are made.
MORE NEWS
North Carolina Zoo to become “multi-day destination” through expansion plan
A taste of Asia and Australia will be brought to North Carolina, US, over the next five years, through a multi-million dollar project to build new areas inspired by these regions at North Carolina Zoo.
New dinosaur-themed water park to open in Croatia
A new water park is set to open in Istria, Croatia, at the end of Q2 2019.
Naruto World indoor theme park to open in Shanghai shopping centre
A new indoor theme park is to open in Shanghai themed on the popular Naruto anime and manga franchise, created by Masashi Kishimoto.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto
The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
+ More news   
LATEST JOBS
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
Trainee Manager Programme
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: South Yorkshire, UK
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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