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English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

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NEWS
English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

RELATED STORIES
English heritage worth £21.7bn to UK


England’s heritage sector has been valued at £21.7bn (US$28.2m, €25.2m), generating £18.4bn (US$23.9bn, €21.3bn) in tourism expenditure annually for the UK.
English Heritage lobbies for jousting at 2020 Olympics


English Heritage has launched a campaign to turn one of its most popular summertime events into a fully-fledged Olympic sport, with the cultural body lobbying with Olympic chiefs to get jousting recognised in time for the 2020 Olympics in Tokyo.
Competition win: Ney & Partners to build footbridge at Cornwall's Tintagel Castle


English Heritage have announced the architectural team led by Ney & Partners have won the design competition to build a new footbridge at Cornwall’s Tintagel Castle, a site long associated in the UK with the legend of King Arthur.
Visions unveiled for footbridge connecting mythical King Arthur castle to mainland


English Heritage has unveiled a series of six possible designs for a new footbridge at Tintagel Castle, a site long associated with the legend of King Arthur.
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Andreas Theve, park historian at the popular Grona Lund theme park in Stockholm, has urged theme park operators to adopt edutainment offerings into their annual calendar, using the Swedish park to demonstrate the success such a scheme can have for an attraction.
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Kidzania’s Kidpreneur 2018 to take place in London in October
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Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
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Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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