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English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

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NEWS
English Heritage launches campaign after survey reveals children more likely to experience a castle in fiction than reality
POSTED 11 Jul 2018 . BY Tom Anstey
Today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life
– Kate Mavor
English Heritage has launched a new campaign for families to visit its castles, after a survey by the organisation revealed that children's memories of castles are more than twice as likely to have come from film and fiction instead of a real-life visit.

A 2,000 person survey of both children and adults showed that while most adults' first castle sightings are likely to have been in real life, almost two thirds of children remember their first memories from fictitious castles featured in the likes of Harry Potter, Cinderella and Frozen.

Of the children surveyed, more than two thirds said that they enjoyed visiting castles, however less than 40 per cent had visited one in the last year, and 12 per cent had never been to one.

English Heritage manages 66 castles – more than any other organisation in Britain. In an effort to boost attendance through the summer months, the body has launched #LoveCastles – a campaign aiming to bring more families to these historic sites.

As part of the campaign, English Heritage will offer a variety of events, ranging from jousting tournaments to sandcastle building workshops. English Heritage is also encouraging Minecraft players to visit, hosting on-site workshops featuring the popular videogame.

"While most of us can remember our first trip to a castle – whether on a day out with the family or a school trip – today's children are increasingly likely to catch their first glimpse of a castle on a screen rather than in real life," said Kate Mavor, chief executive of English Heritage.

"This summer, English Heritage is calling on families up and down the country to reverse this trend, and take a day out to a real life castle, where kids can run around in the sunshine.

"From Norman earthworks to mighty royal fortresses and from Cornwall to Northumberland, these castles and forts tell the turbulent and often surprising story of power, war and siege in England.

"We encourage you to explore the history of castles through time, learn more about medieval life, and plan a memorable day out at a castle near you."

RELATED STORIES
English heritage worth £21.7bn to UK


England’s heritage sector has been valued at £21.7bn (US$28.2m, €25.2m), generating £18.4bn (US$23.9bn, €21.3bn) in tourism expenditure annually for the UK.
English Heritage lobbies for jousting at 2020 Olympics


English Heritage has launched a campaign to turn one of its most popular summertime events into a fully-fledged Olympic sport, with the cultural body lobbying with Olympic chiefs to get jousting recognised in time for the 2020 Olympics in Tokyo.
Competition win: Ney & Partners to build footbridge at Cornwall's Tintagel Castle


English Heritage have announced the architectural team led by Ney & Partners have won the design competition to build a new footbridge at Cornwall’s Tintagel Castle, a site long associated in the UK with the legend of King Arthur.
Visions unveiled for footbridge connecting mythical King Arthur castle to mainland


English Heritage has unveiled a series of six possible designs for a new footbridge at Tintagel Castle, a site long associated with the legend of King Arthur.
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New dinosaur-themed water park to open in Croatia
A new water park is set to open in Istria, Croatia, at the end of Q2 2019.
Naruto World indoor theme park to open in Shanghai shopping centre
A new indoor theme park is to open in Shanghai themed on the popular Naruto anime and manga franchise, created by Masashi Kishimoto.
Super Nintendo World project remains on course, according to Nintendo’s Miyamoto
The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project remains on track for a 2020 launch, according to Nintendo representative director Shigeru Miyamoto, who has released some comments on the proposed Japanese and US theme parks.
+ More news   
LATEST JOBS
Active Outdoors Assistant
National Trust
Salary: £8.46 per hour
Job location: Ulverston, UK
Group Travel Trade Manager
The Royal Mint
Salary: Competitive Salary and Benefits
Job location: Llantrisant, Pontyclun, UK
Commercial Operations Director
The National Museum of the Royal Navy
Salary: £60,000 circa per annum
Job location: Portsmouth, UK
Theme Park Resort Duty Managers
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: Rother Valley, Rotherham, South Yorkshire, UK
Trainee Manager Programme
Gulliver's Theme Park
Salary: Competitive Salary and Benefits
Job location: South Yorkshire, UK
Restaurant and Bar Team Leader
Alton Towers Theme Park
Salary: Competitive
Job location: Stoke-on-Trent, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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