Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction | attractionsmanagement.com news
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Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
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NEWS
Bjarke Ingels Group reveal zigzagging hotel with ski roof for Audemars Piguet visitor attraction
POSTED 10 Apr 2018 . BY Kim Megson
Interweaving the building with the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux
– Bjarke Ingels Group
Bjarke Ingels Group are designing a hotel next to their forthcoming Audemars Piguet watchmaking museum in the village of Le Brassus, Switzerland.

As with that subtly spiralling attraction – which is due to open in 2019 – the new project, Hotel des Horlogers, will be integrated into the topography of the landscape.

Five zigzagging room slabs will expand into a gently sloping exterior path, leading directly to the museum and local ski trails. Inside, a continuous sloping corridor will connect the guest rooms.

Leisure amenities will include two restaurants, a bar, a spa and a conference centre – with each tucked under the inclined slabs and oriented towards the light “to become individual destinations accessible along the exterior path.”

In a design statement, BIG said the 6,400sq m (68,800sdq ft) project represents “an evolution of the hotel typology.”

“The hotel seamlessly rises from the surrounding landscape and gently unfolds onto the site,” they added. “Interweaving with the building the topography, the community and public sphere become instantly engaged. The terrain fluidly becomes the roof, inviting guests to descend in skis towards the slopes of Vallée de Joux.”

The building, which was designed in collaboration with Cche Architecture, is already under construction.

When complete, the hotel and museum will form a new campus for Audemars Piguet in Le Brassus, where the famous luxury watch company was founded in 1875. The latter, which broke ground in 2014, will house themed exhibitions and watchmaking workshops. Its form has been designed by BIG as “a striking sculpture conceived in a single gesture.”

BIG have a number of leisure projects, of various scales, in the pipeline across Europe – from a panda enclosure at Copenhagen Zoo to the sprawling EuropaCity masterplan on the outskirts of Paris.

Their Amager Resource Center waste-to-energy plant is due to open later this year, and will also feature a sloping roof designed for skiers.
Two restaurants will feature in the planned hotel Credit: Bjarke Ingels Group
The hotel's sloping roof will be accessible to skiers during parts of the year Credit: Bjarke Ingels Group
The hotel will be placed next to the forthcoming Audemars Piguet Museumm also designed by BIG Credit: Bjarke Ingels Group
RELATED STORIES
The eight key cultural buildings for Paris's EuropaCity leisure destination revealed


The developers of EuropaCity in Paris have provided a first glimpse at the eight key leisure buildings that will be constructed for the €3.1bn project.
FEATURE: BIG special : Bjarke Ingels


The BIG founder talks about Lego House Mars Science City and the role of his team in BIG’s success
BIG designs yin-yang enclosure for Copenhagen Zoo's giant pandas


Copenhagen Zoo has revealed it is working with BIG architects on a brand new panda enclosure that will be shaped like an enormous yin-yang symbol.
BIG wins contest to design bespoke watch museum in Switzerland


Danish architectural practice, Bjarke Ingles Group (BIG) has won a contest to expand the world famous head quarters of luxury watchmaker Audemars Piguet in Vallée de Joux, Switzerland, to include a new design museum.
MORE NEWS
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
Brevard Zoo’s new lagoon-themed aquarium gets financial boost
Florida’s Brevard Zoo's plans for a lagoon-themed aquarium has received a boost from a US$10m (€8.5m, £7.6m) tax funding scheme from Brevard County.
Chief of European Economic and Social Committee to take up museum internship programme
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LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Logistics and Procurement Manager
Legoland
Salary: Competitive
Job location: Goshen, New York, USA
Head of eCommerce
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Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
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Salary: Competitive
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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