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National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
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NEWS
National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
RELATED STORIES
Immersive National Geographic experience coming to Times Square


National Geographic is bringing its first ever branded immersive entertainment centre to New York’s Times Square after signing a 15-year deal with real estate developer Kushner Properties.
MORE NEWS
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PortAventura has expanded its offering at Ferrari Land, introducing a new children's area for visitors to the popular destination as it attempts to reach 5 million visitors in 2018.
Blackpool Pleasure Beach debuts £16.25m Icon rollercoaster
Blackpool Pleasure Beach has debuted its highly-anticipated steel launch coaster – Icon – which opens to the public today (25 May).
Omaha Henry Doorly Zoo set to launch US$22m Asian Highlands exhibit
The Omaha Henry Doorly Zoo and Aquarium is set to launch its brand new US$22m (€18.8m, £16.4m) Asian Highlands Exhibit, taking visitors to the Himalayan mountains and grasslands of Northern India.
Comcast potentially hijacking Disney's Fox deal with new bid
Disney's acquisition of Fox is in jeopardy, after Comcast confirmed plans to top Disney's US$52.4bn (€44.27bn, £39bn) offer for the company.
+ More news   
LATEST JOBS
Visitor Experience Manager
Tate
Salary: £27,769 per annum (inclusive of a £2,500 per annum MRA)
Job location: London, UK
Event Sales Manager
Madame Tussauds
Salary: Competitive
Job location: Hollywood, Los Angeles, CA, USA
Project Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Lake Wales, FL, USA
Operations Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Columbus, OH, USA
Aquarist
Sea Life
Salary: Competitive
Job location: Dallas, TX, USA
SEA LIFE Grounds Team Lead
Sea Life
Salary: Competitive
Job location: California, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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