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National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
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NEWS
National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
RELATED STORIES
Immersive National Geographic experience coming to Times Square


National Geographic is bringing its first ever branded immersive entertainment centre to New York’s Times Square after signing a 15-year deal with real estate developer Kushner Properties.
MORE NEWS
Norwich Castle Museum obtains HLF £9.2m funding
The historic Keep at Norwich Castle in Norfolk, England is to be restored to resemble its Norman heyday following the injection of £9.2m (US$12m, €10.5m) financing from UK grants body the Heritage Lottery Fund (HLF).
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
Stockholm’s Nationalmuseum reopens following refurbishment
Larger exhibition areas across three floors will showcase more than 5,000 artworks including paintings, sculpture, and photography at the reopened Nationalmuseum in Stockholm, Sweden following a revamp.
Netflix's Black Mirror to give users a choice of stories: Will attractions follow?
The upcoming season of the Emmy-winning science-fiction series Black Mirror, due for release in December, will have an episode that allows users to choose their own story.
+ More news   
LATEST JOBS
Head of RHS Garden Bridgewater
Royal Horticultural Society
Salary: circa £65,000 depending on experience
Job location: Greater Manchester, UK
Global Marketing Executive
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
Operations Manager
Legoland
Salary: Competitive
Job location: Columbus, OH, USA
Aquarium Commercial Supervisor
Sea Life
Salary: Competitive
Job location: Carlsbad, CA, USA
Digital Marketing Executive
Legoland
Salary: Competitive
Job location: Windsor, UK
Digital Business Analyst
Merlin Entertainments Group
Salary: Competitive
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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