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National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
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NEWS
National Geographic's Ocean Odyssey expanding into Saudi Arabia
POSTED 06 Apr 2018 . BY Tom Anstey
National Geographic is expanding the visitor attraction side of its business into the Middle East, announcing plans to develop up to 10 new locations across Saudi Arabia.

Working in partnership with Saudi investment firm KBW Ventures and the General Entertainment Authority of Saudi Arabia, National Geographic’s Ocean Odyssey will open at different locations across the Kingdom, offering an immersive walk-through adventure telling the story of the world’s oceans.

National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on.

The first Ocean Odyssey attractions has a tentative launch date set for 2019, with the experience coming first to the city of Riyadh. National Geographic will be working with designers Falcon’s Creative, Pixomondo – the visual effects team behind Game of Thrones – and Grammy Award-winning composer David Kahne, to produce the visitor experience.

During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans. Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders. Environment will be a strong theme, with visitors given the opportunity to take an individual pledge for ocean conservation, a pledge they can then share through social media.

“National Geographic has been igniting the explorer in all of us for 130 years through groundbreaking storytelling from the best scientists, explorers, photographers, and filmmakers in the world,” said Rosa Zeegers, executive vice president of Consumer Products and Experiences at National Geographic.

“Encounter has been wildly successful, and has proven to be a powerful new storytelling platform for us that perfectly embodies our passionate belief in entertainment with purpose and is a natural extension of our brand. These expansion plans are very exciting, and we’re looking forward to delivering this one-of-a-kind experience to the Middle East.”

Part of Saudi Arabia’s Vision 2030 plan – which like much of the Middle East is aiming to reduce reliance on oil – includes a relaxation of the rules on its entertainment sector in an area which traditionally has been ultra-conservative, with particularly harsh laws in relation to women. By 2030, Saudi Arabia wants to have more than 450 clubs providing a variety of cultural activities and events, with the aim of doubling household spending on recreation to 6 percent.
Exhibits will include interactivity, with gaming challenges including cleaning up the ocean and playing with holograms of the sea’s greatest wonders
During the experience, visitors will hear from National Geographic photographers and deep-sea explorers, who will share their stories about the world’s oceans
National Geographic has enjoyed success with the recent launch of its Times Square attraction in New York City, which the Saudi attractions will be based on
RELATED STORIES
Immersive National Geographic experience coming to Times Square


National Geographic is bringing its first ever branded immersive entertainment centre to New York’s Times Square after signing a 15-year deal with real estate developer Kushner Properties.
MORE NEWS
New plans released for Sacarmento's Powerhouse Science Center
Renderings have been released for a new science centre and planetarium coming to Sacramento, California, in 2020.
New aquarium to open in Montonegro in 2020
Montenegro’s Institute of Marine Biodiversity is building an aquarium, with the new attraction to sit underneath the Marine Biodiversity Conservation Centre in the coastal town of Kotor.
Eddie Kemsley returns to Dreamland as CEO
Dreamland – the heritage theme park in Margate, England – has confirmed the reappointment of its former chief executive officer Eddie Kemsley to the same position, two years after she left the business to take over at Kidzania London.
Canadian National Gallery CEO Marc Mayer steps down
Marc Mayer is stepping down as director and CEO of the National Gallery of Canada today to pursue new challenges, following a 10-year stint in the role.
+ More news   
LATEST JOBS
Centre Director
Live Borders
Salary: Competitive
Job location: Galashiels, UK
Fundraising Officer - Berry Theatre and The Point
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Expressions of Interest - High Lodge attractions
Forestry Commission
Salary:
Job location: Thetford, UK
Attraction (High Wires) Manager
Magna Vitae
Salary: £30,153 per annum
Job location: Skegness, UK
Operations Manager
Longleat
Salary: £28,000 to £35,000 per annum
Job location: Longleat, Warminster, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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