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£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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Jobs . News . Products . Magazine
NEWS
£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


RELATED STORIES
Bear Grylls plans to 'bring adventure to the millions' with new survival attraction


Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, UK, later this year.
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
Work begins on Merlin's £20m Bear Grylls attraction


Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
MORE NEWS
Buffalo Museum of Science reopens renovated observatory after 19 years
The Buffalo Museum of Science in Buffalo, New York, has celebrated the opening of its new digital planetarium, following the redevelopment of its Kellogg Observatory.
Barnes Foundation uses intelligent machines to offer new ways of interpreting art collections
Philadelphia's Barnes Foundation art gallery has used machine learning to create an intelligent art critic, with the technology able to interpret and pair digital artwork together to recognise art style, objects and even images of Jesus.
Azerbaijan to host 2019 session of World Heritage Committee
The 43rd session of Unesco's World Heritage Committee will take place in Baku, Azerbaijan, it has been revealed.
Two Trees, James Corner Field and Shop Architects team up on Williamsburg waterfront park
New York-based developer Two Trees Management has opened a disused sugar factory redevelopment in Williamsburg, Brooklyn, turning the site into a waterfront park.
+ More news   
LATEST JOBS
Overnight Accommodation Manager
Zoological Society of London
Salary: £31,464 per annum
Job location: London, UK
Forest Centre Operations Manager
Forestry Commission
Salary: £29,695 - £32,811
Job location: Thetford, UK
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Kansas City, Missouri, USA
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Facilities Technician
Legoland
Salary: Competitive
Job location: Winter Haven, Florida, USA
Education Specialist
Sea Life
Salary: Competitive
Job location: Kansas City, Missouri, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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