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£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
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Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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Jobs . News . Products . Magazine
NEWS
£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


RELATED STORIES
Bear Grylls plans to 'bring adventure to the millions' with new survival attraction


Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, UK, later this year.
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
Work begins on Merlin's £20m Bear Grylls attraction


Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
MORE NEWS
EAS 2018: Dutch politician Mona Keijzer opens Euro Attractions Show
Mona Keijzer, state of secretary for the Department of Economic Affairs in the Netherlands, was on hand for the launch of this year's European Attractions Show (EAS) - the largest in the event's history.
Bates Smart condemns Sydney stadium plans, talks of upcoming "renaissance" in urban renewal
Philip Vivian, director of the multidisciplinary design firm Bates Smart, has criticised plans by the Australian government to demolish and rebuild Sydney's Allianz football stadium at Moore Park.
Brevard Zoo’s new lagoon-themed aquarium gets financial boost
Florida’s Brevard Zoo's plans for a lagoon-themed aquarium has received a boost from a US$10m (€8.5m, £7.6m) tax funding scheme from Brevard County.
Chief of European Economic and Social Committee to take up museum internship programme
The president of the European Union's European Economic and Social Committee (EESC), Luca Jahier, is set to enrol on the Network of European Museum Organisations (NEMO) internship programme for politicians.
+ More news   
LATEST JOBS
Education Assistant (Grove Theatre)
Stevenage Leisure Limited
Salary: Competitive Salary & Benefits
Job location: Dunstable, UK
Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
Job location: Stevenage, UK
Senior Technician - Gordon Craig Theatre, Stevenage
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Salary: Competitive Salary & Benefits
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Logistics and Procurement Manager
Legoland
Salary: Competitive
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Salary: Competitive
Job location: Lake Wales, FL, USA
US LEGO Model Production Manager
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Salary: Competitive
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+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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