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£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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Jobs . News . Products . Magazine
NEWS
£50m investment into UK attractions set to boost tourism sector
POSTED 19 Mar 2018 . BY Tom Anstey
Britain’s visitor attractions are set to get a major boost, with investment into the sector topping £50m (US$70.2m, €57m) this year.

In addition to significant investment across Britain’s attractions sector, the British Association of Leisure Parks, Piers and Attractions (BALPPA) also pointed at a rise in staycations, with continued growth in inbound tourism further boosting the sector in 2018.

According to VisitBritain figures, inbound tourism for 2017 increased by 6.6 per cent. Domestic security concerns did affect the capital London, however regional spend increased as Britons opted for the staycation instead of travelling abroad.

BALPPA says that the relative weakness of the pound and the looming split of the UK from the European Union (EU), combined with soon-to-open rides, innovative features and exciting events, will encourage more international visits and encourage the British public to vacation on home soil.

Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant. Opened to the public at the weekend, the Great Coasters-designed ride combines wood and fire to create a thrilling ride experience.

Coming to the Midlands is Bear Grylls Adventure at the Birmingham NEC. Launching later in the year, the celebrity survivalist the experience is named after has promised to “bring adventure to millions”, with the opening of the new attraction.

“Major investment across the industry means there’s lots of great new attractions on offer throughout the UK,” said BALPPA chief executive, Paul Kelly.

“Shared experiences with friends or family are also becoming ever more important in today’s busy world. A visit to a UK attraction not only creates the opportunity to spend time together, but represents great value for money compared to many other activities."
Of 2018’s new openings, Alton Towers’ Wicker Man – the first new wooden rollercoaster in Britain in more than 20 years – is among the most significant
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


RELATED STORIES
Bear Grylls plans to 'bring adventure to the millions' with new survival attraction


Celebrity survivalist Bear Grylls has said that he wants visitors to “bring adventure to millions”, with the launch of his new adventure attraction in Birmingham, UK, later this year.
Fire meets wood as Alton Towers unveils £16m Wicker Man coaster


Alton Towers has revealed details of its secret two-year ride project – a wooden coaster with a six-storey flaming structure as its centrepiece.
Work begins on Merlin's £20m Bear Grylls attraction


Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.
Alton Towers opens world-first CBeebies hotel


Alton Towers has extended its relationship with the BBC following the launch of its new world-first 76-bedroom CBeebies-themed hotel at the resort and theme park.
MORE NEWS
Stephanie Young named new managing director at Hong Kong Disneyland
Hong Kong Disneyland Resort (HKDL) will have a new managing director, effective as of 1 February 2019, after Disney Parks, Experiences and Consumer Products announced the appointment of Stephanie Young into the role.
Karnataka government to float theme park tender
The state government of Karnataka, India, is set to float a global tender to develop a site at Brindavan Gardens near Krishnaraja Sagar (KRS) into a theme park.
Bart Dohmen appointed as Unlimited Snow CEO
Unlimited Leisure has announced the appointment of former BRC Imagination Arts managing director Bart Dohmen as CEO of its Unlimited Snow Development brand.
MAD Architects reveal 'theatrical' design for Rotterdam observation deck
Chinese starchitects MAD have released images of their newest project – a spiralling staircase and observation deck in Rotterdam.
+ More news   
LATEST JOBS
Fundraising Officer
Eastleigh Borough Council
Salary: Circa £30,000
Job location: Eastleigh, UK
Team Leader
West Cheshire Museums
Salary: £23,111 - £26,470 Pro Rata per annum
Job location: Marston, Northwich, UK
Head of Technical Operations
Eleven Arches
Salary: Competitive
Job location: Bishop Auckland, UK
Visitor Services Officer (Seasonal)
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Visitor Services Officer
Forestry Commission
Salary: £19,995 - £21,175 per annum
Job location: Buckinghamshire, UK
Sales Manager
Hoburne Ltd
Salary: Competitive Salary and Benefits
Job location: Cotswold, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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