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FA Cup turns to music and fashion to attract young fans
POSTED 05 Jan 2018 . BY Rob Gibson
The FA has announced that its campaign for this season’s FA Cup will use a group of musicians, designers, gamers and fashionistas to target a new generation of fans.

As Premier League teams join the tournament at the third round, which kicks off today (5 January), the FA revealed ‘#CupCollective’, which will give a group of ‘creatives’ behind-the-scenes access to create and share content.

The Collective includes presenters Poet and David ‘Vuj’ Vujanic, who this weekend will bring together their network of creators via a WhatsApp group of influencers.

The concept is designed to create ‘fan-first content’ expressing what The FA Cup means to the artists and fans over the course of the tournament, which runs until May.

YouTube entrepreneur Vuj said: “As a Liverpool fan, I fondly remember Alonso’s goal from the halfway against Luton and that special Gerrard performance in the 2006 final, which is one of the cup’s greatest moments.

“Then there’s the romantic underdog narrative that shines a light on places and clubs that haven’t been in the spotlight before.

“It really is a unique competition that brings together every aspect of the footballing world.”

Poet added: “The Emirates FA Cup is a competition that, as an Arsenal fan, I very much love.

“Being asked to work with this competition is really exciting. Marry that with the fact I’m working with my best friend Vuj and it’s a really exciting opportunity to merge our lifestyle with football and create some really cool content.”
David ‘Vuj’ Vujanic is a Liverpool fan and YouTube presenter Credit: FA
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Jobs . News . Products . Magazine
NEWS
FA Cup turns to music and fashion to attract young fans
POSTED 05 Jan 2018 . BY Rob Gibson
The FA has announced that its campaign for this season’s FA Cup will use a group of musicians, designers, gamers and fashionistas to target a new generation of fans.

As Premier League teams join the tournament at the third round, which kicks off today (5 January), the FA revealed ‘#CupCollective’, which will give a group of ‘creatives’ behind-the-scenes access to create and share content.

The Collective includes presenters Poet and David ‘Vuj’ Vujanic, who this weekend will bring together their network of creators via a WhatsApp group of influencers.

The concept is designed to create ‘fan-first content’ expressing what The FA Cup means to the artists and fans over the course of the tournament, which runs until May.

YouTube entrepreneur Vuj said: “As a Liverpool fan, I fondly remember Alonso’s goal from the halfway against Luton and that special Gerrard performance in the 2006 final, which is one of the cup’s greatest moments.

“Then there’s the romantic underdog narrative that shines a light on places and clubs that haven’t been in the spotlight before.

“It really is a unique competition that brings together every aspect of the footballing world.”

Poet added: “The Emirates FA Cup is a competition that, as an Arsenal fan, I very much love.

“Being asked to work with this competition is really exciting. Marry that with the fact I’m working with my best friend Vuj and it’s a really exciting opportunity to merge our lifestyle with football and create some really cool content.”
David ‘Vuj’ Vujanic is a Liverpool fan and YouTube presenter Credit: FA
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Comcast has said that it expects capital spending to increase at NBCUniversal through 2018, with the majority of investment directed towards its booming theme parks division.
New attractions drive profits as Universal reports strong Q1
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Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

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