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Work begins on Merlin's £20m Bear Grylls attraction
POSTED 13 Dec 2017 . BY Tom Anstey
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.

Opening in 2018, the first Bear Grylls attraction will be based at the Birmingham National Exhibition Centre (NEC), targeting the adventure-based experiences market.

The attraction will be split up into five areas – Dive, Fly, Climb, High Ropes and Basecamp – with each offering a different set of activities.

For Dive, visitors will take on “the ultimate dive experience”. In Fly, trained experts will teach skydiving skills inside a giant wind tunnel.

Climb will allow users to choose and conquer a route inspired by famous terrains and the High Ropes section will see visitors zipline from a helicopter before taking on a high ropes course.

And Basecamp is made up of a selection of four mental, physical, group and individual challenges designed to help teach the core skills needed for survival and exploration.

McGoff Construction is leading building works on site, having worked with Merlin on a number of previous projects including the Castle Hotel at Legoland Windsor and the CBeebies Hotel at Alton Towers.

Covering 8,000sq m (86,000sq ft), the £20m (US$26.7m, €22.8m) attraction’s development is now underway, with work starting on ground clearance and the installation of external and dividing walls which will house the adventure activities.

Following the initial construction phase, the Merlin Magic Making team will work on theming for the attraction, creating an immersive wilderness experience.

“This attraction has been years in the planning with the team from Merlin and Bear himself,” said the attraction’s general manager, James Thomas.

“The team has worked very hard on the theming of the attraction and we will be taking delivery of a huge number of authentic artefacts of all shapes and sizes over the coming months – ranging from a Chinook helicopter to a light aircraft, army vehicles and Bear’s equipment from his own adventures.”

The new attraction is only the start for Merlin, with Nick Varney revealing in October plans to take the Grylls-branded attraction worldwide.

“As we started talking to Bear Grylls, it turned out that he and his team had already begun thinking about a similar product themselves, so in a way, this was a marriage which happened because we met in the middle to develop this brand concept,” said Varney.

“Bear Grylls is a truly international brand. As well as earning recognition in Europe, he is extremely big in the US and in China, which are the two big markets we're focusing on.”
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


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Jobs . News . Products . Magazine
NEWS
Work begins on Merlin's £20m Bear Grylls attraction
POSTED 13 Dec 2017 . BY Tom Anstey
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.

Opening in 2018, the first Bear Grylls attraction will be based at the Birmingham National Exhibition Centre (NEC), targeting the adventure-based experiences market.

The attraction will be split up into five areas – Dive, Fly, Climb, High Ropes and Basecamp – with each offering a different set of activities.

For Dive, visitors will take on “the ultimate dive experience”. In Fly, trained experts will teach skydiving skills inside a giant wind tunnel.

Climb will allow users to choose and conquer a route inspired by famous terrains and the High Ropes section will see visitors zipline from a helicopter before taking on a high ropes course.

And Basecamp is made up of a selection of four mental, physical, group and individual challenges designed to help teach the core skills needed for survival and exploration.

McGoff Construction is leading building works on site, having worked with Merlin on a number of previous projects including the Castle Hotel at Legoland Windsor and the CBeebies Hotel at Alton Towers.

Covering 8,000sq m (86,000sq ft), the £20m (US$26.7m, €22.8m) attraction’s development is now underway, with work starting on ground clearance and the installation of external and dividing walls which will house the adventure activities.

Following the initial construction phase, the Merlin Magic Making team will work on theming for the attraction, creating an immersive wilderness experience.

“This attraction has been years in the planning with the team from Merlin and Bear himself,” said the attraction’s general manager, James Thomas.

“The team has worked very hard on the theming of the attraction and we will be taking delivery of a huge number of authentic artefacts of all shapes and sizes over the coming months – ranging from a Chinook helicopter to a light aircraft, army vehicles and Bear’s equipment from his own adventures.”

The new attraction is only the start for Merlin, with Nick Varney revealing in October plans to take the Grylls-branded attraction worldwide.

“As we started talking to Bear Grylls, it turned out that he and his team had already begun thinking about a similar product themselves, so in a way, this was a marriage which happened because we met in the middle to develop this brand concept,” said Varney.

“Bear Grylls is a truly international brand. As well as earning recognition in Europe, he is extremely big in the US and in China, which are the two big markets we're focusing on.”
PROJECT PROFILE:

Bear Grylls Adventure
Construction is underway for Birmingham’s Bear Grylls Adventure – with Merlin Entertainments already planning a global rollout after the UK launch.


RELATED STORIES
Merlin planning global rollout for Bear Grylls attractions, says Varney


After announcing its intention to develop a Bear Grylls attraction in the UK, Merlin CEO Nick Varney has revealed further plans for the adventure survivalist, with plans to take the concept overseas in a major attraction rollout.
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans


Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.
Merlin denies interest in SeaWorld acquisition


Merlin Entertainments has quashed rumours of a possible SeaWorld Entertainments takeover following reports suggesting the operator had made a bid.
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
MORE NEWS
New attractions drive profits as Universal reports strong Q1
Continued impressive results from Universal's theme park division has fueled strong revenue's for Comcast's first quarter, with theme park revenues increasing by 14.5 per cent.
Three more theme parks for China as Six Flags enjoys record start to 2018
Off the back of a record financial start to the year, Six Flags has announced plans to develop three more theme parks in China as the operator continues to ride the international wave of momentum it has created.
Unesco mobilises academics to promote heritage protection in Africa
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Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
VisitEngland has named the best Britain's tourism industry has to offer, announcing the winners its annual Awards for Excellence.
+ More news   
LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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