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New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.

Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.

This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.

Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.

“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.

The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”

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Jobs . News . Products . Magazine
NEWS
New Star Wars AR app calls on users to 'find the force' at 20 global landmarks
POSTED 30 Aug 2017 . BY Tom Anstey
The Eiffel Tower, Grand Canyon and Sydney Harbour Bridge are among 20 global landmarks that will be tied to the Star Wars universe as part of the second annual Force Friday event, with AR experiences and a pop-up treasure hunt calling on fans to “find the force”.

Themed around the forthcoming film Star Wars: The Last Jedi, anyone within a mile of the historic landmarks will be able to use the Star Wars app to unlock an augmented reality scene, which will see a Star Destroyer loom over as two TIE Fighters fly by into the distance.

This will be linked with a Star Wars AR game, downloadable for free, in which fans have to track down holograms of their favourite characters in a VR scavenger hunt.

Taking place between 1-3 September, special banners with the Find the Force logo will allow players to make one of 15 characters appear in AR, with the ability to then film video or take pictures of their interactions with the character using their phones. In addition to the 20 heritage sites, more than 20,000 stores worldwide are participating, in line with a product launch for Star Wars: the Last Jedi.

“Force Friday II puts fans right at the centre of the action using augmented reality to bring our characters to life like never before,” said Jimmy Pitaro, Disney Consumer Products and Interactive Media chair.

The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.”

RELATED STORIES
‘Create your own masterpiece’ with interactive colour editing from Disney Research


Disney’s research and development arm has come up with a new way to interact with art – creating an augmented reality application that allows users to interact and recolour paintings.
Apple boss Tim Cook eyes augmented reality technology as next big thing


Apple could be about to jump on the augmented reality bandwagon, with reports suggesting CEO Tim Cook is very serious about AR development in the near future.
Augmented reality app brings Gruffalo storybook to life in English forests


The Forestry Commission is launching an augmented reality (AR) app based around the popular children’s picture book, The Gruffalo.
Falcon's Creative hints at VR/AR breakthroughs for attractions sector


Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.
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New attractions drive profits as Universal reports strong Q1
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Three more theme parks for China as Six Flags enjoys record start to 2018
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
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ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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