Willrich targets ‘truly global TEA’ as president seeks to increase overseas presence | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Willrich targets ‘truly global TEA’ as president seeks to increase overseas presence
POSTED 25 May 2017 . BY Tom Anstey
David Willrich, president of the Themed Entertainment Association (TEA), wants build on the organisation’s success in Europe, the Middle East and Asia, with plans to host more TEA events outside of North America.

Willrich, who succeeded Steve Birket in November as TEA president, wants to expand on the steady growth enjoyed by the organisation in recent years, with Europe a prime target for increased membership.

“When I was president of the European Division, we had 120 members and I think out of that, 40 or 50 were in the UK,” said Willrich, speaking to Attractions Management.

“All the flagship events were happening in the US. There were 800 members there so it’s completely understandable that prime events were held in the US, but we needed something in the UK and Europe.”

Appealing to the European market, Willrich spearheaded the launch of SATE Academy Days, an event based on visiting an attraction and learning its inner workings.

“In our first year of SATE Academy Days we set a target of six events in six countries and did seven,” said Willrich. “Paul Kent (current president of the TEA’s Europe & Middle Eastern division) is carrying on the park visits either as SATE Academy days or just behind scenes tours.

“There will around six events of this type in the E&ME division this year. Our first event had 25 people and now we typically have between 30 and 60 people, largely depending on where it is and time of year.”

With just under 200 members in Europe, Willrich and the TEA felt there was enough momentum outside of the US to host a major event on European soil. Last month the TEA held its first SATE conference in Europe, with the event at the National Motor Museum in Beaulieu, UK, the first steps to expanding the TEA’s international presence.

“This year we thought we’d try SATE in Europe. There’s enough momentum in our Europe and Middle East membership to support a SATE conference,” said Willrich.

“During my presidency I am aiming to make the TEA more international – meaning we want to move from being an association with a global outreach to being a truly global association. This means giving more support to the European and Asian divisions.”

Asked how a push into Europe would affect the TEA’s US members, Willrich was positive.

“Our prime sponsorship is coming from the US, of course the prime membership is there but there is a universal desire that the TEA should grow,” he said. “With growth there are going to be cultural differences and influences coming in from countries outside of the US. These need be taken on board in terms of what we do and how we do it, but it will strengthen the TEA, making membership even more worthwhile and truly global.”
RELATED STORIES
TEA teaming up with Orlando City for tailgate event


The Themed Entertainment Association (TEA) is asking its members its members to don the purple of Orlando City Soccer Club next week as it hosts the second annual TEA Tailgates party.
TEA seeks nominations for 2018 Thea Awards


The Themed Entertainment Association (TEA) has opened up nominations for the 2018 Thea Awards.
TEA hosting NextGen members for speed networking event


The Themed Entertainment Association (TEA) is inviting its NextGen members for a professional networking mixer, allowing the future of the sector to meet industry leaders and learn about best practice within the themed entertainment market.
TEA returning to Lapland in 2017 for SATE event


The Themed Entertainment Association (TEA) is returning to the Arctic Circle in 2017, with the organisation planning to host a three day SATE (Storytelling, Architecture, Technology, Experience) event in Rovaniemi, Finland.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
+ More jobs  

COMPANY PROFILE
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
The innovative fun climbing concept – Clip 'n Climb
Simworx - The power to move you… – Simworx
The Son Of Bigfoot 4D Trailer – nWave Pictures
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

02 Jul 2018

London Venues Summit

Hilton London Canary Wharf, London, United Kingdom
06-08 Jul 2018

International Game and Amusement Fair (GAF)

Wuhan International Expo Center , Wuhan, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

13 Jun 2018 issue 106


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
NEWS
Willrich targets ‘truly global TEA’ as president seeks to increase overseas presence
POSTED 25 May 2017 . BY Tom Anstey
David Willrich, president of the Themed Entertainment Association (TEA), wants build on the organisation’s success in Europe, the Middle East and Asia, with plans to host more TEA events outside of North America.

Willrich, who succeeded Steve Birket in November as TEA president, wants to expand on the steady growth enjoyed by the organisation in recent years, with Europe a prime target for increased membership.

“When I was president of the European Division, we had 120 members and I think out of that, 40 or 50 were in the UK,” said Willrich, speaking to Attractions Management.

“All the flagship events were happening in the US. There were 800 members there so it’s completely understandable that prime events were held in the US, but we needed something in the UK and Europe.”

Appealing to the European market, Willrich spearheaded the launch of SATE Academy Days, an event based on visiting an attraction and learning its inner workings.

“In our first year of SATE Academy Days we set a target of six events in six countries and did seven,” said Willrich. “Paul Kent (current president of the TEA’s Europe & Middle Eastern division) is carrying on the park visits either as SATE Academy days or just behind scenes tours.

“There will around six events of this type in the E&ME division this year. Our first event had 25 people and now we typically have between 30 and 60 people, largely depending on where it is and time of year.”

With just under 200 members in Europe, Willrich and the TEA felt there was enough momentum outside of the US to host a major event on European soil. Last month the TEA held its first SATE conference in Europe, with the event at the National Motor Museum in Beaulieu, UK, the first steps to expanding the TEA’s international presence.

“This year we thought we’d try SATE in Europe. There’s enough momentum in our Europe and Middle East membership to support a SATE conference,” said Willrich.

“During my presidency I am aiming to make the TEA more international – meaning we want to move from being an association with a global outreach to being a truly global association. This means giving more support to the European and Asian divisions.”

Asked how a push into Europe would affect the TEA’s US members, Willrich was positive.

“Our prime sponsorship is coming from the US, of course the prime membership is there but there is a universal desire that the TEA should grow,” he said. “With growth there are going to be cultural differences and influences coming in from countries outside of the US. These need be taken on board in terms of what we do and how we do it, but it will strengthen the TEA, making membership even more worthwhile and truly global.”
RELATED STORIES
TEA teaming up with Orlando City for tailgate event


The Themed Entertainment Association (TEA) is asking its members its members to don the purple of Orlando City Soccer Club next week as it hosts the second annual TEA Tailgates party.
TEA seeks nominations for 2018 Thea Awards


The Themed Entertainment Association (TEA) has opened up nominations for the 2018 Thea Awards.
TEA hosting NextGen members for speed networking event


The Themed Entertainment Association (TEA) is inviting its NextGen members for a professional networking mixer, allowing the future of the sector to meet industry leaders and learn about best practice within the themed entertainment market.
TEA returning to Lapland in 2017 for SATE event


The Themed Entertainment Association (TEA) is returning to the Arctic Circle in 2017, with the organisation planning to host a three day SATE (Storytelling, Architecture, Technology, Experience) event in Rovaniemi, Finland.
MORE NEWS
Government focuses on regional growth, with launch of £20m culture fund
Britain's minister for arts, Michael Ellis, has launched a £20m fund for culture, heritage and the creative industries to benefit towns and cities across England.
MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Operations Compliance Manager
Chessington World of Adventures
Salary: £26,500 - £29,700
Job location: Chessington, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS