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Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
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NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Major expansion in the works for Fun Spot America as Falcon's Creative unveils 10-year masterplan


Fun Spot America has set out a 10-year masterplan for a major expansion of its theme park in Orlando, Florida.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


Design firm Falcon’s Creative Group have revealed new details about the Avengers ride coming to IMG Worlds of Adventure theme park in Dubai, with stereoscopic 3D media to combine with an elaborate physical environment and special effects to bring the Marvel Universe to life.
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MuseumNext Europe 2018: Don't deflect responsibility on the issue of diversity
Diversity was among the topics up for discussion at this year's MuseumNext conference in London, with Shaz Hussain, assistant curator at the London Science Museum, telling delegates not "deflect responsibility" on the issue.
National Geographic uses augmented reality to create world's first open-air planetarium in Canada
National Geographic has teamed up with augmented reality provider Aryzon to create the world's first open air planetarium, using AR to project images into the night sky for a unique stargazing experience.
Comcast bid rejected as Fox agrees new merger deal with Disney
The Disney/Fox merger is back on, after Fox accepted a larger Disney offer days after Comcast attempted to hijack the deal.
+ More news   
LATEST JOBS
Groups Sales and Marketing Executive
Royal Horticultural Society
Salary: Circa £25k depending on experience
Job location: Wisley, Woking, UK
Head of Commercial Operations
The Silverstone Experience
Salary: £50,000- 55,000 pro-rata per annum + benefits
Job location: Northamptonshire, UK
Chief Operating Officer
Brooklands Museum Trust Ltd
Salary: £60,000
Job location: Weybridge, Surrey, UK
Commercial Leisure Manager - Coastal Attractions
Denbighshire County Council
Salary: £41,846 — £44,697 (plus up to £8,000 relocation allowance)
Job location: Rhyl, UK
Theming Production Manager
Merlin Entertainments Group
Salary: Competitive
Job location: Staffordshire, UK
Fastrack and VIP Team Leader
Thorpe Park Resort
Salary: Competitive
Job location: Chertsey, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
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