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Nike partners with artist Kaws to create bold and beautiful New York basketball courts
POSTED 23 Nov 2016 . BY Kim Megson
The side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs. Credit: Nike
I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.
The courts are located in Sara D. Roosevelt Park on Manhattan’s Stanton Street Credit: Nike
Artist Kaws painted his signature motifs onto the courts Credit: Nike
The artist used to live on Stanton Street and passed the park every day Credit: Nike
Nike's New York Made campaign celebrates creativity in the city Credit: Nike
The company said it wants to 'elevate sport, culture and community through innovative collaborations' in the city Credit: Nike
Kaws said: 'I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on' Credit: Nike
RELATED STORIES
  Fashion designer Pigelle creates a dazzling secret basketball court for Paris


Parisian fashion brand Pigalle and architecture firm Ill-Studio have collaborated to create a vivid multicoloured basketball court squeezed between two apartment buildings in the French capital’s 9th arrondissement.
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Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
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Salary: £61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom
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COMPANY PROFILES
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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08-08 May 2024

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10-12 May 2024

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NEWS
Nike partners with artist Kaws to create bold and beautiful New York basketball courts
POSTED 23 Nov 2016 . BY Kim Megson
The side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs. Credit: Nike
I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court
– Kaws
Sports giant Nike has partnered with artist Kaws to cover two of New York’s community basketball courts with his signature murals.

Located in Sara D. Roosevelt Park on Manhattan’s Stanton Street, the side-by-side full courts have been painted with swirling, brightly-coloured patterns and motifs.

“My approach to the courts was very similar to how I would work on canvas,” said Brooklyn-based Kaws, whose real name is Brian Donnelly. “I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on.

“I wanted to find the sweet spot where it works visually and functionally – how it’s broken up by the game’s lines and works with my images. It will have an intimate effect on the players that use the court.”

Nike has partnered with the city’s Parks and Recreation Department for the project, which is part of a larger campaign called New York Made. The company said it wants to “elevate sport, culture and community through innovative collaborations” in the city.

Kaws claimed public art and design projects are key to engaging with local communities.

“I always think about when I was young and the things I had interaction with, whether it was skateboard graphics or magazines, and how art reached me,” he said. “I’ve been conscious of how my work disseminates and reaches people. It could be a canvas in a museum, or it could be a court, a wall or a t-shirt.

“I like the idea of public art because it reaches people in a casual way, and when they aren’t necessarily looking for it.”

Art and street basketball have mixed before, notably in Paris, where fashion brand Pigalle and architecture firm Ill-Studio recently created a vivid multicoloured basketball court squeezed between two apartment buildings.
The courts are located in Sara D. Roosevelt Park on Manhattan’s Stanton Street Credit: Nike
Artist Kaws painted his signature motifs onto the courts Credit: Nike
The artist used to live on Stanton Street and passed the park every day Credit: Nike
Nike's New York Made campaign celebrates creativity in the city Credit: Nike
The company said it wants to 'elevate sport, culture and community through innovative collaborations' in the city Credit: Nike
Kaws said: 'I wanted to create something that was true to my language, but also considerate of this being a court that people are playing on' Credit: Nike
RELATED STORIES
Fashion designer Pigelle creates a dazzling secret basketball court for Paris


Parisian fashion brand Pigalle and architecture firm Ill-Studio have collaborated to create a vivid multicoloured basketball court squeezed between two apartment buildings in the French capital’s 9th arrondissement.
MORE NEWS
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
+ More news   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio for media-based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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