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Game of Thrones puts Northern Irish tourism on the map
POSTED 13 Sep 2016 . BY Tom Anstey
Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a tourism campaign reached more than 100 million people online.

Discover Northern Ireland teamed up with HBO – the show's producer – for its 2016 campaign, which was aiming to bring two million tourists to ‘The Real Westeros’ by the end of this year, up from a total of 1.9 million in 2015.

The campaign – rolled out to coincide with the show’s sixth season – featured a prominent rundown of filming locations in Northern Ireland and where to find them on its website, generating five million clicks and reaching an estimated 100 million plus people worldwide.



It is estimated that in the past year, Game of Thrones has generated £150m (US$199m, €177m) at the locations where the scenes were filmed.

Season seven of the hit HBO series will air in 2017, with more filming due over the winter months. Through the campaign, Northern Ireland’s tourist board has championed itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).
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NEWS
Game of Thrones puts Northern Irish tourism on the map
POSTED 13 Sep 2016 . BY Tom Anstey
Millions of international Game of Thrones fans are expected to flock to Northern Ireland to see the show's signature sites after a tourism campaign reached more than 100 million people online.

Discover Northern Ireland teamed up with HBO – the show's producer – for its 2016 campaign, which was aiming to bring two million tourists to ‘The Real Westeros’ by the end of this year, up from a total of 1.9 million in 2015.

The campaign – rolled out to coincide with the show’s sixth season – featured a prominent rundown of filming locations in Northern Ireland and where to find them on its website, generating five million clicks and reaching an estimated 100 million plus people worldwide.



It is estimated that in the past year, Game of Thrones has generated £150m (US$199m, €177m) at the locations where the scenes were filmed.

Season seven of the hit HBO series will air in 2017, with more filming due over the winter months. Through the campaign, Northern Ireland’s tourist board has championed itself as the home of Game of Thrones, which is filmed primarily at Titanic Studios Belfast and 11 sites across Northern Ireland.

Among the sites fans of the series can visit, Northern Ireland includes The Iron Islands (Ballintoy Harbour), The Stormlands (Cushendun Caves), The King’s Road (Dark Hedges), Winterfell (Castle Ward) and Robb Stark’s Camp (Audley’s Field).
RELATED STORIES
Northern Ireland urged to turn Game of Thrones set into visitor attraction


With Northern Ireland on a continued push of the Game of Thrones brand as a means to increase tourism in the country, officials are calling for the set of the show’s ice wall to be turned into a permanent visitor attraction.
Northern Ireland ramps up Game of Thrones tourism push ahead of season five return


Northern Ireland is looking to ramp up its Game of Thrones tourism push as international visitors flock to the country to see the show’s signature sites.
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A new exhibition at the O2 Arena is using Oculus Rift to bring the Game of Thrones world to life like never before.
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Northern ireland’s tourist board is planning to use hit TV show Game of Thrones – which was filmed in the country – in its quest to achieve record visitor numbers.
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Cream of tourism crop revealed with VisitEngland's latest Awards for Excellence
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LATEST JOBS
Guest Experience Manager
SnowDome
Salary: Circa £30,000
Job location: Tamworth, UK
Games & Wristbands Manager
West Midland Safari and Leisure Park
Salary: £22,000 - £25,000
Job location: Worcs, UK
Senior Bowling Technician
NAMCO UK Ltd
Salary: Competitive Salary & Benefits
Job location: Manchester, UK
Food and Beverage Manager
NAMCO UK Ltd
Salary: Circa £23,000
Job location: Manchester, UK
Performance Assistant Team Leader
Hamburg Dungeon
Salary: Competitive Salary & Benefits
Job location: Hamburg, Germany
Retail, Admissions & Membership Manager
The Wildfowl and Wetlands Trust
Salary: £33,065
Job location: London, UK
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS