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NEWS
Buttress and BDP's Hive pavilion generates buzz ahead of Milan Expo
POSTED 15 Apr 2015 . BY Jason Holland
A view from inside the Hive Credit: @WButtress
Exploring the crucial role of a bee colony in the global ecosystem, artist Wolfgang Buttress and architects BDP have created a hive structure to serve as the centrepiece of the UK’s pavilion at the upcoming Milan Expo.

The impressive 14m3 aluminium lattice structure, called the Hive, has been constructed and manufactured by Stage One, which also built Thomas Heatherwick’s London 2012 Olympic torch. The company used 115,000 individual components to turn sculptor and painter Buttress’ vision into reality.

Buttress has tweeted a series of images of the nearly complete structure ahead of the world trade fair.

Visitors to the UK pavilion will be taken on an experiential journey through the life of a bee colony, highlighting the importance of pollination to ecosystems and food supplies. The UK pavilion also offers a flavour of the British landscape and demonstrates how the country is a ‘hive of activity’ creating solutions to global challenges.

The Hive is inspired by real scientific research and groundbreaking UK technology, which can be used commercially to monitor the health of beehives, in turn making a contribution to addressing global food issues.

The visitor experience starts with a journey through an orchard and wildflower meadow, while more than 1,000 LED lights illuminated within the hive will relay information transmitted from a real beehive located 870 miles (1,400km) away in Nottingham, UK.

The Milan Expo will host 145 nations and runs for 184 days on an exhibition site covering 1,000,000sq m (10,763,910sq ft). It opens on 1 May.
An original concept for the Hive Credit: Wolfgang Buttress
The structure reflects the hidden geometry of nature Credit: @StageOneLtd
The internal void of the Hive at the UK's pavilion, illuminated by LEDs at dusk Credit: @WButtress
PROJECT PROFILE:

Milan Expo 2015
The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May. Masterplaned by a team consisting of Jacques Herzog, Mark Rylander, Ricky Burdett, Stefano Boeri, and William McDonough, each pavillion will range from 400sq m (4,305sq ft) to 6,000sq m (64,583 sq ft), with around 50 per cent of the Expo area occupied by pavilions. 35 per cent of the area is dedicated to external space, while 15 per cent comprises a green perimeter around the expo site. In addition, the site will include a large artificial lake surrounded by 20 pavilions representing each of the Italian regions, a 12,000-seat amphitheatre and a 6,000 seat auditorium. Pavilion design: Azerbaijan - Simmetrico Network Slovenia - SoNo Arhitekti Israel - Knafo Klimor-Design Czech Republic - Chybik + Kristof Spain - b720 US - Biber Architects Vietnam - Vo Trong Nghai China - Daniel Libeskind/Studio Link-Arc Italy - Nemesi & Partners Austria - team.breathe.austria UK - Wolfgang Buttress Thailand - The Office of Bangkok Architects (OBA) Iran - Naqsh,E,Jahan-Pars (NJP) UAE - Foster + Partners

Location: Italy

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Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
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iPlayCo was established in 1999. [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
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FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
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23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
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NEWS
Buttress and BDP's Hive pavilion generates buzz ahead of Milan Expo
POSTED 15 Apr 2015 . BY Jason Holland
A view from inside the Hive Credit: @WButtress
Exploring the crucial role of a bee colony in the global ecosystem, artist Wolfgang Buttress and architects BDP have created a hive structure to serve as the centrepiece of the UK’s pavilion at the upcoming Milan Expo.

The impressive 14m3 aluminium lattice structure, called the Hive, has been constructed and manufactured by Stage One, which also built Thomas Heatherwick’s London 2012 Olympic torch. The company used 115,000 individual components to turn sculptor and painter Buttress’ vision into reality.

Buttress has tweeted a series of images of the nearly complete structure ahead of the world trade fair.

Visitors to the UK pavilion will be taken on an experiential journey through the life of a bee colony, highlighting the importance of pollination to ecosystems and food supplies. The UK pavilion also offers a flavour of the British landscape and demonstrates how the country is a ‘hive of activity’ creating solutions to global challenges.

The Hive is inspired by real scientific research and groundbreaking UK technology, which can be used commercially to monitor the health of beehives, in turn making a contribution to addressing global food issues.

The visitor experience starts with a journey through an orchard and wildflower meadow, while more than 1,000 LED lights illuminated within the hive will relay information transmitted from a real beehive located 870 miles (1,400km) away in Nottingham, UK.

The Milan Expo will host 145 nations and runs for 184 days on an exhibition site covering 1,000,000sq m (10,763,910sq ft). It opens on 1 May.
An original concept for the Hive Credit: Wolfgang Buttress
The structure reflects the hidden geometry of nature Credit: @StageOneLtd
The internal void of the Hive at the UK's pavilion, illuminated by LEDs at dusk Credit: @WButtress
RELATED STORIES
Finishing touches for Milan Expo site ahead of May opening


The team behind the upcoming Milan Expo is putting the finishing touches to the world fair before its debut in May.
MORE NEWS
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
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COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
FEATURED SUPPLIER

CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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