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Opening date set for The Broad, Diller Scofidio + Renfro's contemporary art museum
POSTED 06 Feb 2015 . BY Katie Buckley
The Broad under construction in Downtown LA Credit: Iwan Baan
The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015.

The US$140m (€123m, £91.6m) museum is being funded by philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation whose assets total US$2.6bn (€2.2bn, £1.7bn).

Designed by Diller Scofidio + Renfro (DS+R) in collaboration with Gensler, the museum has been dubbed “the veil and vault”, referring to it’s dual use as an exhibition space and an archive.

Currently under construction, the 120,000sq ft (11,148sq m) project will offer two floors of gallery space centered around the ‘vault’, the Broad Foundations’ archive. Whereas most galleries or museums aim to push their archives out of sight, The Broad’s design means that the archives play a key role in a visitor experience.

By incorporating the ‘vault’ into the design, an element of mystery is added into the mix when visiting the gallery; although visitors will be able to see the exhibitions on display, the intrigue of what’s in storage and just out of reach will add a new layer to the experience.

The galleries surrounding the vault will be clad in a honeycomb-style structure, made of concrete panels and steel, offering filtered natural light into the vast spaces. When a visitor enters the building, from either the north or south side, they will travel up a 105ft (32m) escalator to arrive at the third floor gallery, which features 318 skylights and high ceilings.

With construction well underway, the Broad Foundation is offering members of the public the chance to get a taste of what the museum will be like when complete. On the 15 February, an event will be hosted in the third floor gallery showing two temporary art installations for the day.

Externally, DS+R have also created a 24,000sq ft (2,230sq m) public plaza, blending the project into the surrounding cityscape and offering some much needed public space and pedestrianised areas for Downtown LA.
PROJECT PROFILE:

The Broad, LA
The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015. The US$140m (€123m, £91.6m) museum is being funded by philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation whose assets total US$2.6bn (€2.2bn, £1.7bn).

Location: Los Angeles , United States
Size: 120,000sq ft
Budget: US$140m (€123m, £91.6m)

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  Los Angeles art gallery The Broad to open January 2014


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NEWS
Opening date set for The Broad, Diller Scofidio + Renfro's contemporary art museum
POSTED 06 Feb 2015 . BY Katie Buckley
The Broad under construction in Downtown LA Credit: Iwan Baan
The Broad, a new contemporary art museum in Los Angeles, US, is set to open to the public on 20 September 2015.

The US$140m (€123m, £91.6m) museum is being funded by philanthropists Eli and Edythe Broad, founders of the The Broad Art Foundation whose assets total US$2.6bn (€2.2bn, £1.7bn).

Designed by Diller Scofidio + Renfro (DS+R) in collaboration with Gensler, the museum has been dubbed “the veil and vault”, referring to it’s dual use as an exhibition space and an archive.

Currently under construction, the 120,000sq ft (11,148sq m) project will offer two floors of gallery space centered around the ‘vault’, the Broad Foundations’ archive. Whereas most galleries or museums aim to push their archives out of sight, The Broad’s design means that the archives play a key role in a visitor experience.

By incorporating the ‘vault’ into the design, an element of mystery is added into the mix when visiting the gallery; although visitors will be able to see the exhibitions on display, the intrigue of what’s in storage and just out of reach will add a new layer to the experience.

The galleries surrounding the vault will be clad in a honeycomb-style structure, made of concrete panels and steel, offering filtered natural light into the vast spaces. When a visitor enters the building, from either the north or south side, they will travel up a 105ft (32m) escalator to arrive at the third floor gallery, which features 318 skylights and high ceilings.

With construction well underway, the Broad Foundation is offering members of the public the chance to get a taste of what the museum will be like when complete. On the 15 February, an event will be hosted in the third floor gallery showing two temporary art installations for the day.

Externally, DS+R have also created a 24,000sq ft (2,230sq m) public plaza, blending the project into the surrounding cityscape and offering some much needed public space and pedestrianised areas for Downtown LA.
RELATED STORIES
Los Angeles art gallery The Broad to open January 2014


Contemporary Los Angeles art gallery The Broad is to open January 2014, with a ceremony held to mark the completion of its steel frame this month.
Eli and Edythe Broad Art Museum opens in Michigan


A Zaha Hadid-designed art gallery at Michigan State University opened its doors last month. The Eli and Edythe Broad Art Museum will be an educational resource, as well as a community and cultural hub.
MORE NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
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Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
RMA Ltd

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+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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