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Bumper summer means record-breaking business for Europa Park
POSTED 31 Oct 2014 . BY Tom Anstey
Germany’s Europa-Park looks set to smash its previous attendance record after a bumper summer season, with the visitor attraction expected to pass the 5 million guest mark for the first time in its 39-year history.

The strong growth at Germany’s largest theme park has been credited to new €25m (US$31.2m, £19.5m) ‘Arthur’ ride – a steel roller coaster featuring animatronics, water, wind and scents – implemented in collaboration with French film director Luc Besson.

“The increase in the number of French visitors alone is significant in comparison to the previous year,” said park founder Roland Mack. “In the meantime, preparations for the 40th anniversary of Europa-Park are at full speed with several million euros to be invested in new shows and yet-to-be-announced attractions.”

Speaking to AM2, a representative for the park said: “It has been our best season ever and we’re expecting to pass five million visitors by 11 January 2015, which is our end of season.

“Assuming we have at least an average winter season, we will comfortably break the five million visitor barrier.”

The summer season for the park ends 2 November, with the park reopening for the winter season from 22 November till 11 January. During the winter season the park will be transformed into a winter-themed wonderland, with the addition of more than 100,000 Christmas baubles, 2.5 million Christmas lights and the Europa-Park Christmas Market.

RELATED STORIES
Excitement builds for late spring opening of Europa-Park attraction


Germany’s Europa-Park is collaborating with French film giant Luc Besson to create its largest-ever indoor attraction, based on the hit movie trilogy Arthur and the Invisibles.
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Jobs . News . Products . Magazine
NEWS
Bumper summer means record-breaking business for Europa Park
POSTED 31 Oct 2014 . BY Tom Anstey
Germany’s Europa-Park looks set to smash its previous attendance record after a bumper summer season, with the visitor attraction expected to pass the 5 million guest mark for the first time in its 39-year history.

The strong growth at Germany’s largest theme park has been credited to new €25m (US$31.2m, £19.5m) ‘Arthur’ ride – a steel roller coaster featuring animatronics, water, wind and scents – implemented in collaboration with French film director Luc Besson.

“The increase in the number of French visitors alone is significant in comparison to the previous year,” said park founder Roland Mack. “In the meantime, preparations for the 40th anniversary of Europa-Park are at full speed with several million euros to be invested in new shows and yet-to-be-announced attractions.”

Speaking to AM2, a representative for the park said: “It has been our best season ever and we’re expecting to pass five million visitors by 11 January 2015, which is our end of season.

“Assuming we have at least an average winter season, we will comfortably break the five million visitor barrier.”

The summer season for the park ends 2 November, with the park reopening for the winter season from 22 November till 11 January. During the winter season the park will be transformed into a winter-themed wonderland, with the addition of more than 100,000 Christmas baubles, 2.5 million Christmas lights and the Europa-Park Christmas Market.

RELATED STORIES
Excitement builds for late spring opening of Europa-Park attraction


Germany’s Europa-Park is collaborating with French film giant Luc Besson to create its largest-ever indoor attraction, based on the hit movie trilogy Arthur and the Invisibles.
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COMPANY PROFILE
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

How can travelling exhibitions adapt for the future?
Emily Cronin, partnerships manager at the Science Museum Group in the UK, shares insights into evolving business models for touring exhibitions in Spokes, Ecsite’s magazine. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Online Print Made Easy! – instantprint
Miko and the Spell of the Stone - Movie Trailer – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
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ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

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