Marketing Manager, Legoland Discovery Centre,Melbourne VIC, Australia | attractionsmanagement.com jobs
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
Job opportunities with Legoland Discovery Centre
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at LEGOLAND Discovery Centre Chadstone!

About The Role:
LEGOLAND Discovery Centre Melbourne is looking for a Marketing Manager to join the team!

Reporting directly to the General Manager, you will be responsible for the strategic development and subsequent implementation of the consumer marketing plan of the attraction to achieve the business volume, revenue and EBITDA targets.

You will also be responsible for building cross-group relationships with regional partners to maximise promotions, delivery of visitor numbers. Additional responsibilities include:

* Deliver the implementation of the marketing programs to agreed timescales and budget.
* Manage local marketing budget and monthly reconciliation with assistance from finance.
* Manage and ensure implementation of tactical marketing calendar.
* Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering.
* Understand target customer profiles deliver programs and messaging targeted at each identified target segment.
* Prepare and submit weekly and quarterly marketing reports showing effectiveness of marketing efforts.
* Execute brand positioning activities within the Melbourne market.

About You
Holding a formal qualification, you will have strong, demonstrated marketing experience, preferably within the tourism industry. This combined with your proven track record in delivering strategic, commercial and successful marketing plans will set you up for success.

You understand tourism and the customer market, and this shows through your approach in building strategic, long lasting partnerships. Your ability to multi-task and have a flexible and adaptable approach along with experience with budget management and detailed reporting is required.

You will be an exceptional communicator, and are able to use your vast work experience to achieve set targets and KPI's. High attention to detail, the ability to meet deadlines and have demonstrated planning, organisational and time management skills are desired.

About The Benefits
In return you will find a competitive salary and benefits package, share program opportunities, and other benefits including free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organisation.

About Us
LEGOLAND Discovery Centre is just like jumping into a giant box of LEGO® bricks with an abundance of all things LEGO-tastic! With two exciting LEGO rides, MINILAND featuring the iconic landmarks of Melbourne, a 4D cinema, themed LEGO play and building zones, there are simply more LEGO bricks under one roof than you could ever imagine.

Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.

APPLY NOW
Other vacancies with Legoland Discovery Centre
Commercial Team Leader
Salary: Competitive Location: Toronto, ON, Canada
Conservation, Learning and Discovery Manager
Salary: Competitive Location: Florida, USA
Curator
Salary: Competitive Location: North Carolina, USA
Custodial Team Lead
Salary: Competitive Location: Somerville, Massachusetts, USA
Duty Manager
Salary: Competitive Location: Concord, Vaughan, Ontario, Canada
Finance Director
Salary: Competitive Location: New York, NY, USA
Facilities Lead Technician
Salary: Competitive Location: Kansas City, Missouri, USA
Operations Lead
Salary: Competitive Location: Bloomington, Minnesota, USA
Group Sales Assistant
Salary: Competitive Location: Somerville, Massachusetts, USA
COMPANY PROFILE
ray hole architects Ltd

ray hole architects is a London-based specialist architectural practice established in 2004 by [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion to premiere VR experiences based on beloved children's stories at EAS
Red Raion is happy to announce its presence at the Euro Attractions Show 2018, in Amsterdam, running from 25 - 27 September. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Simworx - The power to move you… – Simworx
ParadropVR by Frontgrid – Frontgrid
Red Raion - VR/5D Films Showreel 2016 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

16-17 Oct 2018

Total Security Summit

Whittlebury Hall Hotel, Whittlebury, United Kingdom
23-26 Oct 2018

World Waterpark Association (WWA) Show

Westgate Resort & Convention Center, Las Vegas, United States
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

03 Oct 2018 issue 114


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
Job opportunities with Legoland Discovery Centre
Marketing Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Melbourne VIC, Australia
Do you have the Magic in you to create memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories globally on a daily basis. Then you have the magic to be Team Merlin at LEGOLAND Discovery Centre Chadstone!

About The Role:
LEGOLAND Discovery Centre Melbourne is looking for a Marketing Manager to join the team!

Reporting directly to the General Manager, you will be responsible for the strategic development and subsequent implementation of the consumer marketing plan of the attraction to achieve the business volume, revenue and EBITDA targets.

You will also be responsible for building cross-group relationships with regional partners to maximise promotions, delivery of visitor numbers. Additional responsibilities include:

* Deliver the implementation of the marketing programs to agreed timescales and budget.
* Manage local marketing budget and monthly reconciliation with assistance from finance.
* Manage and ensure implementation of tactical marketing calendar.
* Monitor competitor marketing activity on a regular basis and use insight to improve performance or product offering.
* Understand target customer profiles deliver programs and messaging targeted at each identified target segment.
* Prepare and submit weekly and quarterly marketing reports showing effectiveness of marketing efforts.
* Execute brand positioning activities within the Melbourne market.

About You
Holding a formal qualification, you will have strong, demonstrated marketing experience, preferably within the tourism industry. This combined with your proven track record in delivering strategic, commercial and successful marketing plans will set you up for success.

You understand tourism and the customer market, and this shows through your approach in building strategic, long lasting partnerships. Your ability to multi-task and have a flexible and adaptable approach along with experience with budget management and detailed reporting is required.

You will be an exceptional communicator, and are able to use your vast work experience to achieve set targets and KPI's. High attention to detail, the ability to meet deadlines and have demonstrated planning, organisational and time management skills are desired.

About The Benefits
In return you will find a competitive salary and benefits package, share program opportunities, and other benefits including free entry to all of our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organisation.

About Us
LEGOLAND Discovery Centre is just like jumping into a giant box of LEGO® bricks with an abundance of all things LEGO-tastic! With two exciting LEGO rides, MINILAND featuring the iconic landmarks of Melbourne, a 4D cinema, themed LEGO play and building zones, there are simply more LEGO bricks under one roof than you could ever imagine.

Merlin Entertainments, plc Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, the Eye brand, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a great day out for all members of the family.

We offer flexible opportunities, in a totally unique environment. We know this is a great place to work, but don’t just take our word for it…click on ‘apply now’.

APPLY NOW
Other vacancies with Legoland Discovery Centre
Commercial Team Leader
Salary: Competitive Location: Toronto, ON, Canada
Conservation, Learning and Discovery Manager
Salary: Competitive Location: Florida, USA
Curator
Salary: Competitive Location: North Carolina, USA
Custodial Team Lead
Salary: Competitive Location: Somerville, Massachusetts, USA
Duty Manager
Salary: Competitive Location: Concord, Vaughan, Ontario, Canada
Finance Director
Salary: Competitive Location: New York, NY, USA
Facilities Lead Technician
Salary: Competitive Location: Kansas City, Missouri, USA
Operations Lead
Salary: Competitive Location: Bloomington, Minnesota, USA
Group Sales Assistant
Salary: Competitive Location: Somerville, Massachusetts, USA
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS