Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
Event report
International Sauna Congress

Heat experience enthusiasts from 24 countries took part in the 17th annual International Sauna Congress in June. Those attending share their insights

By Jane Kitchen | Published in Spa Business 2018 issue 3


Scientific presentations, workshops, sauna bathing, food, music, excursions and activities were all part of the four-day International Sauna Congress held in June.

Organised by the International Sauna Association (ISA), the congress is held every four years in different parts of the world with this event taking place on the border between Sweden and Finland.

More than 200 people with a passion for saunas attended the congress, including delegates from new sauna countries such as Pakistan and Kenya, as well as a group of 20 delegates from Japan.

A cultured experience
An opening barbeque celebrated the ISA’s 60th anniversary and was followed by a chance to explore 18 alternative and intriguing saunas in a Midnight Sun Sauna experience. The range included those in metal spheres and wooden huts to some in tents and military trucks.

“An important part of the event is the practical side, meaning sauna visits in interesting historical places, whisking, making whisks according to old habits, etc,” says Risto Elomaa, ISA president. “We hope that the visitors can bring some of that sauna culture and experiences with them when going back home.”

Presentations and workshops celebrated saunas from around the world including shinrin yoku (forest bathing) and sauna, the vanishing practice of Estonian smoke saunas and modern Lithuanian baths.

“The discussions around different sweat cultures were a strong point for me this year,” says sauna aufguss master Lasse Eriksen from Norway. He adds that many bridges were built by cultures sharing best practice examples and common issues such as the need for a generic sector name – the term ‘thermic bathing’ was popular. “Representatives from all sweat cultures – Japanese baths, Lithuanian and Latvian pirts, Russian banyas, Turkish hammams, Native American sweat lodges, Norwegian badstus and Finnish saunas – agreed to focus on this terminology, to become one family.”

More research needed
Health science was another key topic of the congress. An overview of some of the latest studies revealed how saunas can aid cardiovascular health and even impact gene expression.

With the medical community now increasingly accepting the benefits of complementary therapies such as acupuncture and massage, it’s hoped that thermal experiences may one day be prescribed too – but there’s a need for funding and more clinical trials.

Elomaa says: “We need studies with control groups, which have bigger samples (across multiple countries) and which look into the deeper reasons behind the benefits of sauna.

“Due to ageing populations, research focused on sauna and people with dementia would be a key area.”

As well as the physical benefits of saunas, it was also noted that heat experiences bring people together in a relaxed setting to create a sense of community, help people connect and aid mental wellbeing. Sweat guru Mikkel Aaland, who gave two presentations at the event, says: “Very few human activities satisfy our social, physical and spiritual needs under one roof like the communal sauna/sweat bath…

“Something magical happens – social and economic barriers melt and intimate conversation flows easily.”

Sauna of the future
Presentations and workshops delved into all aspects of sauna technology, design and architecture – from building a mobile smoke sauna to contemporary sauna architecture and style over substance.

Eriksen says: “While saunas of the past focused on function, those of the future are about connection with nature in forests, on cliff edges or even sitting on water. Many also make a visual statement.” Examples of standout design include Sweden’s Solar Egg – a sauna encased in a giant golden egg sculpture (see SB17/3 p22) and the Arctic Bath – a floating hotel and spa (with saunas) reminiscent of a bird’s nest.

There was much talk about attracting millennials to future-proof saunas. Many countries are struggling with their lack of interest in the traditional activity. But there are glimmers of hope. The SALT project in Norway is appealing to millennials by combining sauna with art, DJs/music and lectures in a social environment. Its public sauna, housing up to 100 people, has opened next to Oslo’s iconic Opera House.

Meanwhile, Aaland is making an eight-part documentary, Perfect Sweat, which has uncovered an “explosive rebirth” in sauna, particularly in Russia. “Young people are hungry for authentic, healthy experiences,” he says. “Millennials are infusing new life and excitement into sweat bathing rituals.”

A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
Sweden’s Solar Egg sauna
Arctic Bath is a floating hotel and spa
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2024 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2023 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
Event report
International Sauna Congress

Heat experience enthusiasts from 24 countries took part in the 17th annual International Sauna Congress in June. Those attending share their insights

By Jane Kitchen | Published in Spa Business 2018 issue 3


Scientific presentations, workshops, sauna bathing, food, music, excursions and activities were all part of the four-day International Sauna Congress held in June.

Organised by the International Sauna Association (ISA), the congress is held every four years in different parts of the world with this event taking place on the border between Sweden and Finland.

More than 200 people with a passion for saunas attended the congress, including delegates from new sauna countries such as Pakistan and Kenya, as well as a group of 20 delegates from Japan.

A cultured experience
An opening barbeque celebrated the ISA’s 60th anniversary and was followed by a chance to explore 18 alternative and intriguing saunas in a Midnight Sun Sauna experience. The range included those in metal spheres and wooden huts to some in tents and military trucks.

“An important part of the event is the practical side, meaning sauna visits in interesting historical places, whisking, making whisks according to old habits, etc,” says Risto Elomaa, ISA president. “We hope that the visitors can bring some of that sauna culture and experiences with them when going back home.”

Presentations and workshops celebrated saunas from around the world including shinrin yoku (forest bathing) and sauna, the vanishing practice of Estonian smoke saunas and modern Lithuanian baths.

“The discussions around different sweat cultures were a strong point for me this year,” says sauna aufguss master Lasse Eriksen from Norway. He adds that many bridges were built by cultures sharing best practice examples and common issues such as the need for a generic sector name – the term ‘thermic bathing’ was popular. “Representatives from all sweat cultures – Japanese baths, Lithuanian and Latvian pirts, Russian banyas, Turkish hammams, Native American sweat lodges, Norwegian badstus and Finnish saunas – agreed to focus on this terminology, to become one family.”

More research needed
Health science was another key topic of the congress. An overview of some of the latest studies revealed how saunas can aid cardiovascular health and even impact gene expression.

With the medical community now increasingly accepting the benefits of complementary therapies such as acupuncture and massage, it’s hoped that thermal experiences may one day be prescribed too – but there’s a need for funding and more clinical trials.

Elomaa says: “We need studies with control groups, which have bigger samples (across multiple countries) and which look into the deeper reasons behind the benefits of sauna.

“Due to ageing populations, research focused on sauna and people with dementia would be a key area.”

As well as the physical benefits of saunas, it was also noted that heat experiences bring people together in a relaxed setting to create a sense of community, help people connect and aid mental wellbeing. Sweat guru Mikkel Aaland, who gave two presentations at the event, says: “Very few human activities satisfy our social, physical and spiritual needs under one roof like the communal sauna/sweat bath…

“Something magical happens – social and economic barriers melt and intimate conversation flows easily.”

Sauna of the future
Presentations and workshops delved into all aspects of sauna technology, design and architecture – from building a mobile smoke sauna to contemporary sauna architecture and style over substance.

Eriksen says: “While saunas of the past focused on function, those of the future are about connection with nature in forests, on cliff edges or even sitting on water. Many also make a visual statement.” Examples of standout design include Sweden’s Solar Egg – a sauna encased in a giant golden egg sculpture (see SB17/3 p22) and the Arctic Bath – a floating hotel and spa (with saunas) reminiscent of a bird’s nest.

There was much talk about attracting millennials to future-proof saunas. Many countries are struggling with their lack of interest in the traditional activity. But there are glimmers of hope. The SALT project in Norway is appealing to millennials by combining sauna with art, DJs/music and lectures in a social environment. Its public sauna, housing up to 100 people, has opened next to Oslo’s iconic Opera House.

Meanwhile, Aaland is making an eight-part documentary, Perfect Sweat, which has uncovered an “explosive rebirth” in sauna, particularly in Russia. “Young people are hungry for authentic, healthy experiences,” he says. “Millennials are infusing new life and excitement into sweat bathing rituals.”

A passionate congress: presentations, workshops and social gatherings celebrated sauna culture from around the world
A sauna project in Norway attracts younger people with its mix of socialising, art and music
A sauna project in Norway attracts younger people with its mix of socialising, art and music
Sweden’s Solar Egg sauna
Arctic Bath is a floating hotel and spa
Mikkel Aaland’s sauna documentary has uncovered an “explosive rebirth” in sauna, particularly with the younger generation in Russia
LATEST NEWS
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
UK's Royal attractions had a bumper year in 2023
Numbers from the Association of Leading Visitor Attractions, (ALVA) show that Royal attractions saw a huge increase in visitor numbers during 2023 – the coronation year of King Charles III.
Efteling to convert steam trains to electric as part of green drive
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
Populous reveals plans for major e-sports arena in Saudi Arabia
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
+ More news   
 
COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS