Promotional feature - Sysco Productions | attractionsmanagement.com
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
Promotional feature
Sysco Productions

Sysco Productions is a world-class experience delivery company, working for global clients in the museum and heritage, exhibition, and sports and leisure industries

For 20 years, Sysco has worked at the heart of the creative profession and has built up a wealth of exceptional expertise working at the intersection between storytelling art and engineering science.

Sysco delivers projects across the UK and worldwide, with its head office and research and development centre in Godalming, Surrey. Founded in 1998, the company was formed to support the growing demand for multidisciplinary engineering teams that truly understand the application of audiovisual technology.

The first project undertaken by Sysco was the design and delivery of elements of the Millennium Dome’s visitor experience. This served as an important introduction to many of the UK’s leading experience designers who were impressed by the team’s ‘can-do’ attitude, creative vision and collaborative approach to working.

International reputation
Since then, the team has grown into a sales-focused, market-leading AV integration company with an international reputation for managing the complex relationship between creative ambition, robust engineering, budget and time.

During this time, audiovisual technology has transformed from the pre-digital age of working with light and sound, into a phenomenal tool capable of bringing visions of different spaces to life. It has the enormous capacity to provoke human emotion and create long-lasting memories. The accelerated development of technologies, virtual and augmented realities, robotics and artificial intelligence is generating new applications, changing the way people interact and experience their world.

Employing AV to rearticulate stories in a variety of markets, Sysco has become an integral force within the industry as a systems integrator, designing and delivering audio, visual and control systems packages for attractions and leisure clients such as Imperial War Museum, the Victoria and Albert (V&A) Museum, Science Museum, Twickenham Stadium and Ascot Racecourse.

Story engineers
However, the technology is only a small component within the project delivery process. To support this evolution from systems integration into the world of storytelling and narrative engagement Sysco have rebranded as Story Engineers. At the heart of every experience is a story that needs to be told, whether that’s in an exhibition, a museum, an arena, a visitor centre, a stadium or a theatre.

Through the dynamic developments of technology, there remains an undeniable truth that real-world engagement and collective experiences will forever sit at the heart of who we all are as people. As Story Engineers, Sysco reimagines space with technology, maximising the potential to create memories and trigger emotions in order to produce an experience that lingers with you long after the event.

“It is the trinity of space, storytelling and engineering that are the three pillars of our approach. Stories with a clear narrative need to evolve from the client’s creative vision and the challenge is about framing this story within the discipline and physical constraints of the space,” says Hugo Roche, Sysco’s managing director.

The methodology grid
The Sysco ‘Story Engineering’ methodology plays a vital role in this process. It’s defined by four key phases; Imagining, Engineering, Implementation and Synthesis. The tool underpinning this approach is best described as a grid, the cornerstone of the new brand and brand identity. The logo is a visual representation of this, a device to represent the world we live in, framing the different elements of a story and a visual connection between it and the context. It is sometimes as simple as a uniform design interpretation of the space; more often, it is a device used as a framework to interpret the constraints, opportunities and dynamic nature of the space and its objects. 

Behind the methodology, the grid and Sysco’s evolution is a workforce driven by passion, people and experience delivery. Twenty years of delivery has taught us that nothing works unless it all works and that projects start with people, not systems. Whether working with exhibition/experience designers, fit-out contractors, media creatives or working for end clients, the mission at the very core is to deliver world-class experiences; engineering imagined ideas into powerful realities. 

“The focus should always be to find appropriate technology to complement and enhance, not overpower or distract. Our mantra is that technology is an enabler, it should never dominate the story. If it’s doing its job correctly, you may never even know it’s there,” says Graeme Bunyan, Sysco’s director of technology.



CURRENT / FORTHCOMING PROJECTS:
• Brooklands Museum: Aircraft Factory & Racetrack Revival (2017) – Permanent Installation

• Aerospace Bristol (2017) – Permanent Installation

• Snowdonia National Park: Yr Ysgwrn (2017) – Permanent Installation

• National Maritime Museum: Endeavour Galleries (2018) – Permanent Installation

RECENT PROJECTS:
• Science Museum: Robots (2017) – Temporary Exhibition

• The Roman Baths: Tepidarium (2017) – Permanent Installation

• The Historic Dockyard Chatham (2016)– Permanent Installation

• V&A: You Say you want a Revolution? Records & Rebels 1966-1970 (2016) – Temporary Exhibition

• Lincoln Castle: Revealed (2015) – Iconic Spaces

• Milan Expo UAE Pavilion (2015) – Temporary Exhibition

Embracing the evolution from systems integration into the world of storytelling and engagement, Sysco is rebranding as Story Engineers
Embracing the evolution from systems integration into the world of storytelling and engagement, Sysco is rebranding as Story Engineers
Choosing the right technological medium is central to every project, whether depicting a tepidarium at the Roman Baths
Choosing the right technological medium is central to every project, whether depicting a tepidarium at robots at the Science Museum in London
COMPANY PROFILE
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key [more...]
+ More profiles  
FEATURED SUPPLIER

IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Red Raion - VR/5D Films Showreel 2016 – Red Raion
The Son Of Bigfoot 4D Trailer – nWave Pictures
ParadropVR by Frontgrid – Frontgrid
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
ATTRACTIONS DIRECTORY
+ More directory  
ATTRACTIONS DIARY

02 Jul 2018

London Venues Summit

Hilton London Canary Wharf, London, United Kingdom
06-08 Jul 2018

International Game and Amusement Fair (GAF)

Wuhan International Expo Center , Wuhan, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2018 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2017 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

13 Jun 2018 issue 106


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2018


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018
Jobs . News . Products . Magazine
Promotional feature
Sysco Productions

Sysco Productions is a world-class experience delivery company, working for global clients in the museum and heritage, exhibition, and sports and leisure industries

For 20 years, Sysco has worked at the heart of the creative profession and has built up a wealth of exceptional expertise working at the intersection between storytelling art and engineering science.

Sysco delivers projects across the UK and worldwide, with its head office and research and development centre in Godalming, Surrey. Founded in 1998, the company was formed to support the growing demand for multidisciplinary engineering teams that truly understand the application of audiovisual technology.

The first project undertaken by Sysco was the design and delivery of elements of the Millennium Dome’s visitor experience. This served as an important introduction to many of the UK’s leading experience designers who were impressed by the team’s ‘can-do’ attitude, creative vision and collaborative approach to working.

International reputation
Since then, the team has grown into a sales-focused, market-leading AV integration company with an international reputation for managing the complex relationship between creative ambition, robust engineering, budget and time.

During this time, audiovisual technology has transformed from the pre-digital age of working with light and sound, into a phenomenal tool capable of bringing visions of different spaces to life. It has the enormous capacity to provoke human emotion and create long-lasting memories. The accelerated development of technologies, virtual and augmented realities, robotics and artificial intelligence is generating new applications, changing the way people interact and experience their world.

Employing AV to rearticulate stories in a variety of markets, Sysco has become an integral force within the industry as a systems integrator, designing and delivering audio, visual and control systems packages for attractions and leisure clients such as Imperial War Museum, the Victoria and Albert (V&A) Museum, Science Museum, Twickenham Stadium and Ascot Racecourse.

Story engineers
However, the technology is only a small component within the project delivery process. To support this evolution from systems integration into the world of storytelling and narrative engagement Sysco have rebranded as Story Engineers. At the heart of every experience is a story that needs to be told, whether that’s in an exhibition, a museum, an arena, a visitor centre, a stadium or a theatre.

Through the dynamic developments of technology, there remains an undeniable truth that real-world engagement and collective experiences will forever sit at the heart of who we all are as people. As Story Engineers, Sysco reimagines space with technology, maximising the potential to create memories and trigger emotions in order to produce an experience that lingers with you long after the event.

“It is the trinity of space, storytelling and engineering that are the three pillars of our approach. Stories with a clear narrative need to evolve from the client’s creative vision and the challenge is about framing this story within the discipline and physical constraints of the space,” says Hugo Roche, Sysco’s managing director.

The methodology grid
The Sysco ‘Story Engineering’ methodology plays a vital role in this process. It’s defined by four key phases; Imagining, Engineering, Implementation and Synthesis. The tool underpinning this approach is best described as a grid, the cornerstone of the new brand and brand identity. The logo is a visual representation of this, a device to represent the world we live in, framing the different elements of a story and a visual connection between it and the context. It is sometimes as simple as a uniform design interpretation of the space; more often, it is a device used as a framework to interpret the constraints, opportunities and dynamic nature of the space and its objects. 

Behind the methodology, the grid and Sysco’s evolution is a workforce driven by passion, people and experience delivery. Twenty years of delivery has taught us that nothing works unless it all works and that projects start with people, not systems. Whether working with exhibition/experience designers, fit-out contractors, media creatives or working for end clients, the mission at the very core is to deliver world-class experiences; engineering imagined ideas into powerful realities. 

“The focus should always be to find appropriate technology to complement and enhance, not overpower or distract. Our mantra is that technology is an enabler, it should never dominate the story. If it’s doing its job correctly, you may never even know it’s there,” says Graeme Bunyan, Sysco’s director of technology.



CURRENT / FORTHCOMING PROJECTS:
• Brooklands Museum: Aircraft Factory & Racetrack Revival (2017) – Permanent Installation

• Aerospace Bristol (2017) – Permanent Installation

• Snowdonia National Park: Yr Ysgwrn (2017) – Permanent Installation

• National Maritime Museum: Endeavour Galleries (2018) – Permanent Installation

RECENT PROJECTS:
• Science Museum: Robots (2017) – Temporary Exhibition

• The Roman Baths: Tepidarium (2017) – Permanent Installation

• The Historic Dockyard Chatham (2016)– Permanent Installation

• V&A: You Say you want a Revolution? Records & Rebels 1966-1970 (2016) – Temporary Exhibition

• Lincoln Castle: Revealed (2015) – Iconic Spaces

• Milan Expo UAE Pavilion (2015) – Temporary Exhibition

Embracing the evolution from systems integration into the world of storytelling and engagement, Sysco is rebranding as Story Engineers
Embracing the evolution from systems integration into the world of storytelling and engagement, Sysco is rebranding as Story Engineers
Choosing the right technological medium is central to every project, whether depicting a tepidarium at the Roman Baths
Choosing the right technological medium is central to every project, whether depicting a tepidarium at robots at the Science Museum in London
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2018

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS