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NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
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Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
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COMPANY PROFILES
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A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
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06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
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Get Attractions Management digital magazine FREE
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NEWS
Green light for fairytale-themed accommodation at Alton Towers
POSTED 06 May 2014 . BY Jason Holland
An artist's vision of The Enchanted Village at Alton Towers
The UK’s Alton Towers Resort has been given planning approval to build new themed accommodation on site. Based around fairytales, development of The Enchanted Village will start later this year, with opening scheduled for spring 2015.

Located in woodland next to the Alton Towers Hotel, the “fairytale hideaway” will include 120 lodges and five luxury treehouses, as well as children’s play areas and a themed restaurant. Nichols Brown Webber will serve as the architect for the project.

Approval was granted by Staffordshire Moorlands Planning Committee, with some conditions placed such as the need to preserve various historical features of the Deer Park which sits alongside the site.

Mark Kerrigan, development director at Alton Towers Resort, said the new accommodation was aimed at further enhancing the Merlin Entertainments-operated park’s position as a short break destination.

The cost of the project was not revealed, but Kerrigan said the development represented a “significant capital investment”.

Plans for the lodge development were originally submitted in March 2014 – although a previous application was withdrawn in 2013.
RELATED STORIES
MORE NEWS
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
Use of cinematography techniques significantly increases engagement with VR
A study has found that the use of cinematic and video editing techniques can drastically increase the aesthetic appeal and user engagement of virtual reality environments.
Disneyland Paris renames theme park as part of $2 billion transformation
Disneyland Paris has unveiled a new name for Walt Disney Studios Park as part of the park’s US$2 billion transformation.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

06-06 Jun 2024

National Attractions Marketing Conference

Drayton Manor Theme Park & Resort, Tamworth, United Kingdom
06-07 Jun 2024

World Sauna Forum 2024

Sataman Viilu , Jyväskylä, Finland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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