NEWS
Could interactive narratives be incorporated into visitor attractions?
POSTED 05 Jul 2017 . BY Tom Anstey
An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2017

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
AM2
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
 
Attractions Management - Could interactive narratives be incorporated into visitor attractions?...
21 Jul 2017 Attractions Management: industry news and jobs
 
 
HOME
JOBS
NEWS
FEATURES
PRODUCTS
FREE DIGITAL SUBSCRIPTION
PRINT SUBSCRIPTION
ADVERTISE
CONTACT US
Sign up for FREE ezine
Latest news

05 Jul 2017

Could interactive narratives be incorporated into visitor attractions?
BY Tom Anstey

According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective

According to Bradbury, linear media loves to toy with the idea of interactive and branching narratives, using shows such as Rick and Morty and Westworld as to where this could be effective
photo: Adult Swim

An immersive storytelling expert has discussed the possibility of using new and evolving technologies to give visitors to attractions rein over interactive experiences, allowing them to make personal choices and drive narrative in a story unfolding before them.

Aaron Bradbury, who is VFX supervisor for immersive storytelling studio NSC creative and is working on how the medium can be applied to virtual reality, believes despite numerous roadblocks for this genre of storytelling, there are many avenues of that could still potentially be unlocked.

“Linear media loves to toy with the idea of interactive and branching narratives whether it be the setting for visitors to Westworld or the mind bending world of Rick and Morty,” said Bradbury, speaking in the latest edition of Attractions Management.

“These interactive and branching narratives are very much in the games industry and the optimistic path is a feeling that among the dead ends, there are many more avenues to explore with this medium.”

Netflix recently took a step into choose-your-own-story style adventures, with the company recently launching a new feature based on Puss-in-Boots. Aimed at children, the show uses interactive cut scenes to allow viewers to select from branching decision paths, a technique that could also be branched out in some fom to visitor attractions.

“We know there is a way to make interactive narratives work meaningfully,” said Bradbury. “As I embark on a journey into multi-narrative experiences within VR, I hope there is a meaningful destination. It makes sense to avoid travelling down paths that are already full of dead ends, but nothing is more rewarding than exploring new avenues and finding that special place hidden behind the trees.”

To read more from Bradbury and a panel of experts including Merlin Entertainments creative director Paul Moreton, Thinkwell Group principal for attractions and museums Chris Dumrick, and BRC Imagination Arts vice president Christian Lachel, the latest edition of Attractions Management is available here.



Connect with
Attractions Management
Magazine:
View issue contents
Sign up:
Instant Alerts/zines

Print edition
 

News headlines
Diversity at the top of the agenda as New York lays out detailed plan for culture
Diversity at the top of the agenda as New York lays out detailed plan for culture   21 Jul 2017

New York City mayor Bill de Blasio has outlined the US city’s first ever plan for culture, linking future funding for museums and arts groups to the .... more>>
Google brings back Glass tech with focus on improving job productivity
Google brings back Glass tech with focus on improving job productivity   20 Jul 2017

Google’s Glass smart wear technology has been resurrected with job productivity in mind, two years on from the company scrapping its original consumer .... more>>
Freeman expands sports and entertainment reach with acquisition of BaAM
Freeman expands sports and entertainment reach with acquisition of BaAM   20 Jul 2017

Brand experience provider Freeman has announced the acquisition of creative production company BaAM, expanding its business into the sports and .... more>>
Second buyer joins Wanda deal as group restructures multi-billion theme park and hotel sale
Second buyer joins Wanda deal as group restructures multi-billion theme park and hotel sale   20 Jul 2017

Following a shock move by Wanda to first sell off the majority of its theme park and hotel portfolio and then loan its purchaser billions of dollars .... more>>
Company profile


Holovis Attractions

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington.

View full profile>>

Catalogue gallery


Featured Supplier

Save £50: Register now for the Licensed, Leisure and Entertainment Premises Conference

Save £50: Register now for the Licensed, Leisure and Entertainment Premises Conference

Join us at the annual briefing on what’s happening and why in the leisure property sector. More>>




in this issue

• UK Sport chair unmoved by funding pleas
• Gym made from recycled aerosols
• Bodmin Jail hotel project approved



Latest jobs




Exhibitions Manager
Salary: £20,000 per year
Location: York, United Kingdom
Company: JORVIK Viking Centre
Programmes and Events National Manager
Salary: £22,680 to £28,350 pa
Location: Slimbridge, United Kingdom
Company: The Wildfowl and Wetlands Trust
Forest Centre Manager
Salary: £29,401 - £32,486
Location: Wendover, United Kingdom
Company: Forestry Commission
Creative Media Assistant
Salary: Competitive
Location: London, United Kingdom
Company: Merlin Entertainments Group
Diary dates
Powered by leisurediary.com

08-30 Jul 2017

Dynamic Reformer Course

Ten Health & Fitness Hatton Garden, London, United Kingdom


21-22 Jul 2017

Live Love Spa: Miami

Miami, United States



Attractions Management magazine 2017 issue 2
Attractions Management
2017 issue 2

View issue contents
View on turning pages
Download PDF
  Themed design: Onwards and Upwards
Meet Forrec’s Gordon Dorrett and Cale Heit More>>
  Analysis: Part 6 - Controlling costs
In part six of our eightpart series, consultant David Camp looks at keeping costs under control More>>


Attractions Management magazine 2017 issue 1

Attractions Management
2017 issue 1

View issue contents
View turning pages
Download PDF
  Analysis: Part 5 - Driving Revenues
Consultant David Camp asks the all-important question: how do attractions make money? More>>
  Interview: Matthias Li
Matthias Li, chief executive at Hong Kong’s Ocean Park, on his response to a changing visitor profile and rising competition More>>


Published by The Leisure Media Company Ltd Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | © Cybertrek Ltd