PRODUCT NEWS
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| Step Inside Productions develops first CBeebie's interactive pop-up experience |
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| 20 Feb 2020 . BY Lauren Heath-Jones |
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| CBeebies Rainbow Adventure is described as a 'fun packed experience full of colour, shape and sound.' |
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CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions
– Mat Way, global director of Live Entertainment at BBC Studios |
Production company Step Inside Productions has partnered with the Live Entertainment arm of BBC Studios to create CBeebies Rainbow Adventure, CBeebie's first ever interactive pop-up experience.
Aimed at younger children CBeebies Rainbow Adventure is described as a 'fun packed experience full of colour, shape and sound where little ones can sing, dance, discover and play'. It features IP from hit CBeebies' shows Hey Duggee, Something Special, Sarah & Duck, Go Jetters and Andy's Dinosaur Adventure.
It consists of a clubhouse garden, band room, rain garden and moon garden, silent disco and drawing cave, each equipped with noise-making flowers, colour-changing rocks, light-up walls, oversized fruit, hedges and clouds to provide a unique sensory experience.
The touring attraction will open on Ealing Common in South London on 9 April and will remain there unti 19 April. Other stops include London's Brent Cross, Richmond Deer Park, Hull, Ipswich and York.
"CBeebies Rainbow Adventure is an innovative, inspiring and fun way of bringing CBeebies branded activities to the UK regions," said Mat Way, global director of Live Entertainment at BBC Studios.
"We are thrilled to working with SIP on the first ever CBeebies pop-up experience," Way added.
Dan Marks, founder of SIP, said: "Compelling entertainment experiences are about stepping into and experiencing new worlds. SIP is delighted to be bringing the channel and its programming to life in a new and compelling way and taking it to young fans across the UK."
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