PRODUCT NEWS
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| SpongeBob attraction allows guests to interact ‘live and in person’ with a 3D digital character |
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| 05 May 2015 . BY Jason Holland |
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| Moody Gardens partnered with Nickelodeon, Super 78 and SimEx-Iwerks to create the attraction / Moody Gardens |
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SimEx-Iwerks and Super 78 have created a SpongeBob-themed attraction for Texas’ Moody Gardens.
Called ‘SpongeBob SubPants Adventure’, the theatre-based submarine adventure is opening on 23 May. Using 3D technology, guests are able to have real-time conversations with characters and can choose their path through the ride. To further immerse guests, four large viewing portholes bring the experience of the entire submarine to life.
SimEx-Iwerks Entertainment created custom seats, designed and installed all theatre systems and programmed special effects, working with Super 78 to integrate a virtual actor system into the overall attraction.
Super 78 provided an animation control system which allows a performer behind the scenes to control all aspects of the full-sensory experience on screen in front of audiences. The performer’s voice becomes an on-screen character, while a number of animation options bring the character to life. The performer also runs the lights, sounds, bubbles, and scents with the push of a button.
Design tool ‘Mushroom VR’ was used to help create the attraction, utilising the Oculus Rift virtual reality headset to pre-visualize the experience. It provides an accurate guest-experience assessment of all the attraction content, including 3D environments, media, scenic and show elements.
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