PRODUCT NEWS
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| Strike! Ticketmedia bus ticket advertising campaigns prove to be a smash hit for Lloyds Lanes |
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| 01 Feb 2011 . BY Dean Fox |
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Lloyds Lanes of Eastbourne, part of the David Lloyd Leisure Group, has received a fantastic response from its first Ticketmedia bus ticket campaigns.
By running a discount offer on the reverse of tickets on Eastbourne’s buses, the bowling and laser quest centre achieved the increased customer numbers it was looking for during the second half of 2010.
The first offer, which ran for one week in July, was for two games of bowling or laser quest for £5, with one voucher valid for up to four people and redemption possible until October.
Lloyds Lanes Operations Director Simon Fuller said: “As an indoor activity in a seaside town, the summer is our quietest time so we needed to find ways to drive business that would guarantee results and be cost effective in this economic climate.
“There are a number of reasons why we chose bus ticket advertising but the main one was proof that it works. Ticketmedia has a great track record in the leisure sector and was able to show us physical proof that previous bus ticket campaigns for AMF Bowling had been highly successful.
“The results far exceeded our expectations. Voucher redemptions started immediately and continued to come in on a steady basis, proving that bus passengers read the message on their ticket and keep it for future use.
“The ROI from our first bus ticket was so successful that we immediately booked another campaign for November which again brought in excellent results.”
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