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Opinion
Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions


Tom Fowler, US president, Polar

The adoption of wearables to monitor health status was increasing pre-COVID-19 and the pandemic has been a massive catalyst for a greater shift in this direction.

Polar has seen this reflected in the volume of sales of devices and – importantly – in the data our users have been activating.

We’ve worked for years with pro athletes, coaches and scientists in the area of rest and recovery. This work has focused on optimising athletic performance.

It turns out that the data sets for these elite performers are identical to the data sets that can benefit the general consumer in terms of health maintenance.

Here’s an example of what is possible today with Polar devices. While you sleep, your device can monitor your resting heart rate (HR), heart rate variation (HRV) and respiration rate. You can compare each night’s numbers to your normal baseline. Is your HR lower or higher than normal? How about your HRV and respiration rate?

If you experience four or five days of truly bad numbers, this will be a strong indication that something is amiss. Perhaps it’s just a super-charged work schedule, too much caffeine and alcohol, or too much travelling. Or perhaps the root cause is that you’re incubating an illness that has yet to emerge. Either way, you can see that you need to take extra care of yourself.

At the government level, this is a key opportunity for controlling future pandemics.

I’m strongly optimistic that wearables are increasingly going to be key tools in health, wellness and disease management

If large populations self-monitored and the system flagged deteriorating individuals before they became symptomatic, infected individuals could be tested, receive care and be quarantined before they unwittingly spread the contagion. Similarly, for frontline health workers, early identification of asymptomatic personnel could get them out of the rotation and into care early. This is exactly what Elysian Labs is doing, in partnership with Polar, for the US Army.

Today, we can measure HR, HRV, respiration rate, blood oxygenation and core temperature from commonly available devices. Add blood pressure to that mix and you have a powerful suite of biometrics. The data piece is relatively easy. The big question is how to properly interpret that data. What does a given data set mean for a single individual? How specific and bespoke can that guidance be?

Time will tell of course, but I’m strongly optimistic that wearables are increasingly going to be key tools in health, wellness and disease management.

Mathieu Letombe, CEO, Withings

With the current pandemic causing doctors’ offices to limit patient visits, many people have turned to at-home technologies to monitor their health levels remotely. This transition has highlighted the valuable capabilities and potential of connected home devices, including wearable activity trackers.

Using a range of devices, people can monitor their health, sleep and activity levels anywhere. This includes tracking valuable insights like heart rate monitoring, and atrial fibrillation (AFib) detection.

The ability to monitor a range of health levels daily through wearables allows people and their physicians to better understand their overall health and be able to identify major issues early. Additionally, monitoring people’s health levels from day to night also provides valuable insights into health trends and potential issues, which can be used by medical institutions, providers and other health organisations to create long-term solutions.

We’re looking forward to bringing our next wearable device to market – Scanwatch – which brings medical-grade AFib and sleep apnoea detection capabilities to the wrist

As we continue our efforts in helping people to monitor their health, we’re looking forward to bringing our next wearable device, ScanWatch, to market. ScanWatch brings medical-grade AFib and sleep apnoea detection capabilities to the wrist. The sleep apnoea tracking capabilities are possible through a blood oxygen saturation (SpO2) sensor, which can also be useful for monitoring other issues outside of sleep apnoea.

Eddie Fletcher, Lead sport scientist, Wattbike

Utilising the right fitness technology, which can accurately test, benchmark and track key performance indicators, can result in a marked improvement in health and fitness, improving a person’s ability to prevent complications from illness.

The Cardiorespiratory Fitness test (CRF), which is built into the Wattbike, is a measure of VO2max, used to record current health and fitness benchmarks.

From this score, personalised, effective training plans can be assigned that will improve CRF scores, and – in turn – overall health. As CRF scores improve, training plans become more advanced, ensuring there’s continual progression.

This test is designed to both identify current health concerns and potential risks, with tailored lifestyle coaching to help users improve their health for the long-term.

There’s huge scope for how the CRF test can help individuals, governments and the medical profession in the fight against obesity, which is one of the biggest risk factors for dying of COVID-19.

Discovery Vitality developed a health assessment programme in partnership with Wattbike that was delivered across over 450 different venues in South Africa and last year, approximately 100k assessments were completed.

Our test is designed to both identify current health concerns and potential future risks

Governments need to be rallied and key decision makers need to act on the facts. Most importantly, it’s people in sedentary populations who need to be targeted and engaged in order to encourage them to benchmark, track and improve their health.

Technology will continue to drive rapid advancements in health monitoring. Health tracking will just become a part of every day, reaching outside the four walls of a gym facility.

Wattbike’s CRF test comes with tailored lifestyle coaching
Will Ahmed, CEO, Whoop

We believe Whoop has the potential to predict illness and demonstrate secrets your body is trying to tell you that you otherwise can’t feel.

This is going to become more important in society as we come to terms with the fact that a virus can keep everyone indoors or make people sick, and that you could be asymptomatic and not know you have it.

We feel it’s our responsibility to examine these areas, because we can measure things in your body that you can’t feel, and illness is a huge component of that.

When thinking about something like our current medical system and how we’ve treated doctors’ appointments, we’ve found the snapshots of your body that the GP gets are only as useful as photos. They give you a glimpse into a moment in time, but they don’t tell the complete story.

The snapshots of your body that the GP gets are only as useful as photos. They give you a glimpse of a moment in time, but they don’t tell the complete story

If you’re trying to understand if someone is sick or has an underlying issue, you need continuous data and that’s where doctors should – and inevitably will – use data from wearables to help patients.

In this way, technology can play a big role in helping society, government and employers to manage their populations in an empowering way.

Whoop also helps people understand their own bodies and that, in turn, can make them more self-aware and healthier.

COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
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Opinion
Fighting COVID-19

In the aftermath of the pandemic, people will be more aware of the importance of their health and the strength of their immune system. Can fit tech alert users to potential immunodeficiencies or symptoms? And might these products assist governments? We asked industry leaders for their predictions


Tom Fowler, US president, Polar

The adoption of wearables to monitor health status was increasing pre-COVID-19 and the pandemic has been a massive catalyst for a greater shift in this direction.

Polar has seen this reflected in the volume of sales of devices and – importantly – in the data our users have been activating.

We’ve worked for years with pro athletes, coaches and scientists in the area of rest and recovery. This work has focused on optimising athletic performance.

It turns out that the data sets for these elite performers are identical to the data sets that can benefit the general consumer in terms of health maintenance.

Here’s an example of what is possible today with Polar devices. While you sleep, your device can monitor your resting heart rate (HR), heart rate variation (HRV) and respiration rate. You can compare each night’s numbers to your normal baseline. Is your HR lower or higher than normal? How about your HRV and respiration rate?

If you experience four or five days of truly bad numbers, this will be a strong indication that something is amiss. Perhaps it’s just a super-charged work schedule, too much caffeine and alcohol, or too much travelling. Or perhaps the root cause is that you’re incubating an illness that has yet to emerge. Either way, you can see that you need to take extra care of yourself.

At the government level, this is a key opportunity for controlling future pandemics.

I’m strongly optimistic that wearables are increasingly going to be key tools in health, wellness and disease management

If large populations self-monitored and the system flagged deteriorating individuals before they became symptomatic, infected individuals could be tested, receive care and be quarantined before they unwittingly spread the contagion. Similarly, for frontline health workers, early identification of asymptomatic personnel could get them out of the rotation and into care early. This is exactly what Elysian Labs is doing, in partnership with Polar, for the US Army.

Today, we can measure HR, HRV, respiration rate, blood oxygenation and core temperature from commonly available devices. Add blood pressure to that mix and you have a powerful suite of biometrics. The data piece is relatively easy. The big question is how to properly interpret that data. What does a given data set mean for a single individual? How specific and bespoke can that guidance be?

Time will tell of course, but I’m strongly optimistic that wearables are increasingly going to be key tools in health, wellness and disease management.

Mathieu Letombe, CEO, Withings

With the current pandemic causing doctors’ offices to limit patient visits, many people have turned to at-home technologies to monitor their health levels remotely. This transition has highlighted the valuable capabilities and potential of connected home devices, including wearable activity trackers.

Using a range of devices, people can monitor their health, sleep and activity levels anywhere. This includes tracking valuable insights like heart rate monitoring, and atrial fibrillation (AFib) detection.

The ability to monitor a range of health levels daily through wearables allows people and their physicians to better understand their overall health and be able to identify major issues early. Additionally, monitoring people’s health levels from day to night also provides valuable insights into health trends and potential issues, which can be used by medical institutions, providers and other health organisations to create long-term solutions.

We’re looking forward to bringing our next wearable device to market – Scanwatch – which brings medical-grade AFib and sleep apnoea detection capabilities to the wrist

As we continue our efforts in helping people to monitor their health, we’re looking forward to bringing our next wearable device, ScanWatch, to market. ScanWatch brings medical-grade AFib and sleep apnoea detection capabilities to the wrist. The sleep apnoea tracking capabilities are possible through a blood oxygen saturation (SpO2) sensor, which can also be useful for monitoring other issues outside of sleep apnoea.

Eddie Fletcher, Lead sport scientist, Wattbike

Utilising the right fitness technology, which can accurately test, benchmark and track key performance indicators, can result in a marked improvement in health and fitness, improving a person’s ability to prevent complications from illness.

The Cardiorespiratory Fitness test (CRF), which is built into the Wattbike, is a measure of VO2max, used to record current health and fitness benchmarks.

From this score, personalised, effective training plans can be assigned that will improve CRF scores, and – in turn – overall health. As CRF scores improve, training plans become more advanced, ensuring there’s continual progression.

This test is designed to both identify current health concerns and potential risks, with tailored lifestyle coaching to help users improve their health for the long-term.

There’s huge scope for how the CRF test can help individuals, governments and the medical profession in the fight against obesity, which is one of the biggest risk factors for dying of COVID-19.

Discovery Vitality developed a health assessment programme in partnership with Wattbike that was delivered across over 450 different venues in South Africa and last year, approximately 100k assessments were completed.

Our test is designed to both identify current health concerns and potential future risks

Governments need to be rallied and key decision makers need to act on the facts. Most importantly, it’s people in sedentary populations who need to be targeted and engaged in order to encourage them to benchmark, track and improve their health.

Technology will continue to drive rapid advancements in health monitoring. Health tracking will just become a part of every day, reaching outside the four walls of a gym facility.

Wattbike’s CRF test comes with tailored lifestyle coaching
Will Ahmed, CEO, Whoop

We believe Whoop has the potential to predict illness and demonstrate secrets your body is trying to tell you that you otherwise can’t feel.

This is going to become more important in society as we come to terms with the fact that a virus can keep everyone indoors or make people sick, and that you could be asymptomatic and not know you have it.

We feel it’s our responsibility to examine these areas, because we can measure things in your body that you can’t feel, and illness is a huge component of that.

When thinking about something like our current medical system and how we’ve treated doctors’ appointments, we’ve found the snapshots of your body that the GP gets are only as useful as photos. They give you a glimpse into a moment in time, but they don’t tell the complete story.

The snapshots of your body that the GP gets are only as useful as photos. They give you a glimpse of a moment in time, but they don’t tell the complete story

If you’re trying to understand if someone is sick or has an underlying issue, you need continuous data and that’s where doctors should – and inevitably will – use data from wearables to help patients.

In this way, technology can play a big role in helping society, government and employers to manage their populations in an empowering way.

Whoop also helps people understand their own bodies and that, in turn, can make them more self-aware and healthier.

LATEST NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
Universal and Puy du Fou projects point to rise of Oxford–Cambridge corridor
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’ planned resort in Bedford are emerging as part of a wider transformation of the Oxford– Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium upgrades its visitor experience with new Immersion Theater
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx- Iwerks, as part of a wider strategy to enhance the guest experience and create additional revenue opportunities.
UK government cuts VAT on attractions to boost summer visitor economy
The UK government has announced a temporary reduction in VAT on visitor attractions and children’s meals as part of a summer cost-of-living support package designed to stimulate the visitor economy and encourage family days out.
Joy as a radical act: Yinka Ilori launches solo exhibition celebrating the rebellious power of spreading happiness
As designer Yinka Ilori prepares for his first solo gallery show in London, he speaks exclusively to CLADmag about his mission to spread joy, the power of play, and his bold approach to using colour (including the colours you won’t see in his work).
Government of Thailand reveals it is courting major theme park operators
The government of Thailand is exploring plans for a THB300bn (£6.3bn, US$8.3bn) entertainment complex in the country’s Eastern Economic Corridor (EEC), with officials proposing a large-scale theme park and sports destination as part of a broader tourism and economic development strategy.
Hainan Science Museum by Ma Yansong, opens in China
A new science museum has opened to the public in Haikou after attracting more than 350,000 visitors during a four-month soft opening period.
+ More news   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS