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NEWS
Minister for sport vows to increase women's participation in sport
POSTED 25 Mar 2019 . BY Tom Walker
Davies made the comments in her first major newspaper interview since taking over from Tracey Crouch
Increasing sports participation among women and girls will be one of the "cornerstones" of a new government drive for sport, according to sports minister Mims Davies.

In her first national newspaper interview since succeeding Tracey Crouch – published in the Daily Telegraph – Davies outlined how a cross-departmental school sport action plan, due to be published later this spring, will target physical inactivity among hard-to-reach segments, including young girls.

“We are really concerned about the inactivity of our youngsters,” Davies told the Telegraph. “If you don’t get a sporting habit for life when you come through school, it is more difficult to come back."

Davies also pledged to "transform" the visibility of elite sportswomen in the UK.

“The more you see people who look like you the more you feel you can achieve it,” she said. “That’s visibility. That’s real equality.

"Sport for women shouldn’t be niche. Women’s sport on television remains too much of a novelty. We have some of the most amazing sporting stars on the planet. I recently met Nikita Parris. What a role model. What a star. Dina Asher-Smith, Laura Muir – so inspiring."

To read the full interview, click here for the Daily Telegraph website.
RELATED STORIES
  Industry reacts to childhood inactivity survey – figures branded 'shocking' and 'a national disgrace'


The figures revealed in today's Active Lives Children and Young People research have been described an "urgent wake-up call" and a "national disgrace".
  Sports minister Tracey Crouch resigns over fixed-odds betting crackdown


Sports minister Tracey Crouch has resigned over the government's delay in bringing down the maximum stakes for fixed-odds betting machines.
  Active Lives report: people turning to activities which 'suit their lives'


Group fitness classes and adrenaline sports are among those benefiting from increases in attendance as people are seeking out physical activities that fit their lifestyles and busy schedules.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

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NEWS
Minister for sport vows to increase women's participation in sport
POSTED 25 Mar 2019 . BY Tom Walker
Davies made the comments in her first major newspaper interview since taking over from Tracey Crouch
Increasing sports participation among women and girls will be one of the "cornerstones" of a new government drive for sport, according to sports minister Mims Davies.

In her first national newspaper interview since succeeding Tracey Crouch – published in the Daily Telegraph – Davies outlined how a cross-departmental school sport action plan, due to be published later this spring, will target physical inactivity among hard-to-reach segments, including young girls.

“We are really concerned about the inactivity of our youngsters,” Davies told the Telegraph. “If you don’t get a sporting habit for life when you come through school, it is more difficult to come back."

Davies also pledged to "transform" the visibility of elite sportswomen in the UK.

“The more you see people who look like you the more you feel you can achieve it,” she said. “That’s visibility. That’s real equality.

"Sport for women shouldn’t be niche. Women’s sport on television remains too much of a novelty. We have some of the most amazing sporting stars on the planet. I recently met Nikita Parris. What a role model. What a star. Dina Asher-Smith, Laura Muir – so inspiring."

To read the full interview, click here for the Daily Telegraph website.
RELATED STORIES
Industry reacts to childhood inactivity survey – figures branded 'shocking' and 'a national disgrace'


The figures revealed in today's Active Lives Children and Young People research have been described an "urgent wake-up call" and a "national disgrace".
Sports minister Tracey Crouch resigns over fixed-odds betting crackdown


Sports minister Tracey Crouch has resigned over the government's delay in bringing down the maximum stakes for fixed-odds betting machines.
Active Lives report: people turning to activities which 'suit their lives'


Group fitness classes and adrenaline sports are among those benefiting from increases in attendance as people are seeking out physical activities that fit their lifestyles and busy schedules.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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