Movie Park Germany has announced an extension of its partnership with Nickelodeon, which will see the opening of a new themed area dedicated to children’s the entertainment brand's PAW Patrol TV series later this quarter.

Located in Bottrop-Kirchhellen, to the north of Düsseldorf, Movie Park Germany already has one of the world’s largest themed “Nickland” areas, including Nickelodeon favourites such as SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles.

The PAW Patrol attraction is titled “Adventure Bay” and uses an 1,800sq m (5,900sq ft) site integrated directly into Nickland. Design elements and storyline have been developed by the Movie Park Germany project team in close cooperation with Nickelodeon Experience Design in Orlando, US, and the Dutch designers Leisure Expert Group. Spanish design firm Rocas & Design is responsible for designing and implementing the various thematic aspects of the new area.

PAW Patrol follows the adventures of a group of six rescue puppies led by tech-savvy boy Ryder as they work together to protect the community. At Movie Park Germany, kids will have the chance to meet their heroes, take advantage of themed photo points such as the group’s command centre, and enjoy thrilling rides through the streets of Adventure Bay. One such, the “PAW Patrol Adventure Tour”, is an exciting off-road convoy ride using vehicles inspired by the series. There will also be a new PAW Patrol-themed playground with interactive beach-style elements dedicated to Zuma, the brown labrador, and Rubble, the cheeky bulldog.

Movie Park Germany is offering deals such as PAW Patrol-themed kids’ birthdays and special PAW Patrol family and season tickets, to maximise attention on the new attraction.

“The PAW Patrol animated series is particularly popular among our younger visitors,” said general manager Thorsten Backhaus. “We look forward to further bolstering our park offer with this new themed world and better meet the needs and wishes of our target group, I’m also delighted that we have been able to further extend our cooperation with our partner Nickelodeon and dedicate an entire themed area to this great show.”