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NEWS
Raison d'Etre launches break-up breaks to care for guests going through major life changes
POSTED 11 Jun 2018 . BY Lauren Heath-Jones
Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York

Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up.
– Annika Jackson, director of Business Development at Raison d'Etre
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
PROJECT PROFILE:

Raison d'Etre reveals Dubai LivNordic spa details
Raison d’Etre has entered into a strategic partnership with Cayan Group, a Middle Eastern real estate developer, to create a spa on the sixth floor of the Cayan Tower in Dubai Marina under the spa consultancy’s LivNordic concept – with the help of interior architecture firm Blue Camel Design.

Location: Dubai , United Arab Emirates
Size: 1,000sq m

RELATED STORIES
  Spa Business Education teams up with Joanneum university for spa MBA course


Spa Business Education (SBE), part of spa consultancy Raison d'Etre, has secured an educational partnership with the Joanneum University of Applied Sciences in Austria.
  Raison d'Etre plans December opening for first LivNordic spa in the UAE


Raison d’Etre is set to launch the first LivNordic-branded spa in the UAE on the sixth floor of Cayan Tower, offering panoramic views of the Dubai marina. This site’s opening follows the unveiling of the eight-treatment room spa concept aboard the first of two Viking Ocean Cruises ships in April.
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COMPANY PROFILES
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
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NEWS
Raison d'Etre launches break-up breaks to care for guests going through major life changes
POSTED 11 Jun 2018 . BY Lauren Heath-Jones
Break up breaks have already been implemented in a number of spas and hotels, including the Renew Breakup Bootcamp in New York
Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up.
– Annika Jackson, director of Business Development at Raison d'Etre
Spa consultancy firm Raison d'Etre's (RdE) has named the 'break-up break' as an essential trend for the spa and wellness industries.

Billed as an 'anti-trend' - a wellness idea created by RdE's Think Tank, that aims to offer substantial, long-term solutions with longevity, rather than short-term fads - the break-up break is a type of wellness experience for guests undergoing major life changes. It offers comforting amenities, emotional healing therapies, stress management and life coaching services that cater to guests' emotional needs.

Capitalising on the current trend for Wellness Tourism, break-up breaks are designed to boost health and happiness for guests seeking peace and reflection. The concept has already been implemented in a number of hotels including the Renew Breakup Bootcamp in New York, US; the Ashdown Park Hotel in East Grinstead, UK; and the Mii Amo in Sedona, US.

"We have seen more and more situations in which people going through transition periods in life are seeking comfort and we absolutely see this as a continuing development in the spa industry, as spas increasingly become a source of emotional support and healing for guests," said Annika Jackson, director of Business Development at Raison d'Etre.

"Once spas can recognise their role in healing, support and emotional care, a whole new element of wellness travel can be opened up. Spas and retreats are no longer a place to simply 'relax' - the demand for a deeper, more emotionally motivated care is set to rise across the globe," Jackson added.
RELATED STORIES
Spa Business Education teams up with Joanneum university for spa MBA course


Spa Business Education (SBE), part of spa consultancy Raison d'Etre, has secured an educational partnership with the Joanneum University of Applied Sciences in Austria.
Raison d'Etre plans December opening for first LivNordic spa in the UAE


Raison d’Etre is set to launch the first LivNordic-branded spa in the UAE on the sixth floor of Cayan Tower, offering panoramic views of the Dubai marina. This site’s opening follows the unveiling of the eight-treatment room spa concept aboard the first of two Viking Ocean Cruises ships in April.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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