Latest
issue
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs   News   Features   Products   Company profilesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Rockwell Group find inspiration in midcentury Modernism and Hollywood glamour for new LA hotel
POSTED 23 Oct 2017 . BY Kim Megson
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger

We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version
– Shawn Sullivan, Rockwell Group partner and studio leader
David Rockwell’s design studio have completed a Los Angeles hotel that pays homage to the city’s iconic mid-century modern architecture.

The 178-bedroom Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills.

Rockwell Group and operator Dream Hotels sought to bring something of the glamour of Tinseltown to the hotel, mixed with a dose of mid-century Modernism and a strong visual connection between the indoor and outdoor.

The walls of the airy, double-height space completely open up to a landscaped pedestrian alley, and a garden path guides guests from the entrance to the check-in and concierge area. At night, lighting effects mimic the shadows cast by the sun hitting trees and are projected on the path.

The focal point of the space is a huge stone fireplace, inspired by the hearths found in many mid-century LA homes. This reference to the local architecture is carried into the hotel’s guest rooms, which are partly inspired by the surrounding Californian hillside residences. They carry two colour schemes – one evoking sky and water against a desert backdrop and one reflecting the colours of an LA sunset.

“We were excited to provide an alternate hotel experience and something that makes guests feel as if they’re checking into a local residence,” said Rockwell Group partner and studio leader Shawn Sullivan.

“We drew inspiration from the amazing homes in Los Angeles, especially the Hollywood Hills. We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version.

“The design ultimately pays homage to mid-century modern architecture unique to LA with a Dream Hotels twist.”

An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging and features a retractable roof designed to maximise views of the Hollywood sign and skyline. The roof also houses a swimming pool, cabanas and a secret garden café.

“We had the opportunity to not design just one or two destinations, but an entire complex,” said Sullivan. “The experience takes up almost an entire block of Hollywood that offers nightlife, hospitality and dining.

“It feels like an exciting new approach to planning that invites guests and locals alike to stay and linger. It’s an immersive playground for the city.”
An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging Credit: Emily Andrews
The 178-room Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills Credit: Emily Andrews
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
A strong visual connection has been created between the indoor and outdoor areas Credit: Emily Andrews
Rockwell Group have evoked the style of Modernist architects John Lautner and Richard Neutra Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
RELATED STORIES
  Dream team to launch four hotels in Vietnam


US hotel management firm Dream Hotel Group has signed an agreement with Vietnamese company Beegreen Group to open its first Dream brand hotel in Vietnam.
  David Rockwell designing Hollywood property for Dream Hotels


David Rockwell’s design studio have revealed the first renderings of the “playfully sophisticated” Los Angeles hotel they are creating for boutique operator Dream Hotels.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
+ More news   

COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2026 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2025 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2024 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Get Attractions Management digital magazine FREE
Sign up here ▸
Jobs    News   Products   Magazine   Subscribe
NEWS
Rockwell Group find inspiration in midcentury Modernism and Hollywood glamour for new LA hotel
POSTED 23 Oct 2017 . BY Kim Megson
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version
– Shawn Sullivan, Rockwell Group partner and studio leader
David Rockwell’s design studio have completed a Los Angeles hotel that pays homage to the city’s iconic mid-century modern architecture.

The 178-bedroom Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills.

Rockwell Group and operator Dream Hotels sought to bring something of the glamour of Tinseltown to the hotel, mixed with a dose of mid-century Modernism and a strong visual connection between the indoor and outdoor.

The walls of the airy, double-height space completely open up to a landscaped pedestrian alley, and a garden path guides guests from the entrance to the check-in and concierge area. At night, lighting effects mimic the shadows cast by the sun hitting trees and are projected on the path.

The focal point of the space is a huge stone fireplace, inspired by the hearths found in many mid-century LA homes. This reference to the local architecture is carried into the hotel’s guest rooms, which are partly inspired by the surrounding Californian hillside residences. They carry two colour schemes – one evoking sky and water against a desert backdrop and one reflecting the colours of an LA sunset.

“We were excited to provide an alternate hotel experience and something that makes guests feel as if they’re checking into a local residence,” said Rockwell Group partner and studio leader Shawn Sullivan.

“We drew inspiration from the amazing homes in Los Angeles, especially the Hollywood Hills. We love the houses designed by modernists such as John Lautner and Richard Neutra, so we wanted to create a vertical and contemporary version.

“The design ultimately pays homage to mid-century modern architecture unique to LA with a Dream Hotels twist.”

An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging and features a retractable roof designed to maximise views of the Hollywood sign and skyline. The roof also houses a swimming pool, cabanas and a secret garden café.

“We had the opportunity to not design just one or two destinations, but an entire complex,” said Sullivan. “The experience takes up almost an entire block of Hollywood that offers nightlife, hospitality and dining.

“It feels like an exciting new approach to planning that invites guests and locals alike to stay and linger. It’s an immersive playground for the city.”
An 11,000sq ft (1,000sq m) rooftop destination, operated by the TAO Group, includes space for dancing, dining and lounging Credit: Emily Andrews
The 178-room Dream Hollywood Hotel is located on the city’s Selma Avenue, close to the Hollywood Walk of Fame and in the shadow of the Hollywood Hills Credit: Emily Andrews
A swimming pool, cabanas and a secret garden cafe are housed on the hotel's roof Credit: Warren Jagger
A strong visual connection has been created between the indoor and outdoor areas Credit: Emily Andrews
Rockwell Group have evoked the style of Modernist architects John Lautner and Richard Neutra Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Emily Andrews
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
Credit: Warren Jagger
RELATED STORIES
Dream team to launch four hotels in Vietnam


US hotel management firm Dream Hotel Group has signed an agreement with Vietnamese company Beegreen Group to open its first Dream brand hotel in Vietnam.
David Rockwell designing Hollywood property for Dream Hotels


David Rockwell’s design studio have revealed the first renderings of the “playfully sophisticated” Los Angeles hotel they are creating for boutique operator Dream Hotels.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
Efteling expands family offer with new Hooghmoed drop tower
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
+ More news   
 
COMPANY PROFILES
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS