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NEWS
Minor to enter north African wellness market with Avani brand
POSTED 09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
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  Minor partners with Qatari government development arm for two African Anantara resorts


Minor Hotel Group (MHG) has partnered with Qatari Diar Real Estate Investment – the development arm of the Qatar government – to develop two new Anantara-branded resorts in North Africa, both of which are due to open in 2017.
  Minor expands into Europe and South America


Minor Hotel Group (MHG) has completed the strategic acquisition of six hotels in Portugal and Brazil and the rights to the Tivoli Hotels & Resorts brand for Brazil. MHG has thus chosen Portugal and Brazil as the starting points for future expansion into Europe and South America.
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NEWS
Minor to enter north African wellness market with Avani brand
POSTED 09 Oct 2017 . BY Tom Walker
From left to right: Yasin Munshi, development director of Minor Hotels; Maher Chaabane, chair, Groupe Chaabane; William Heinecke, chair, Minor International; Borhane Snoussi, head of hospitality, Groupe Chaabane
We believe the Avani brand will bring something new to the hospitality market in Tunis
– Maher Chaabane, chair, Groupe Chaabane
Thai firm Minor Hotels has confirmed its entry to the north African spa and wellness market after signing a partnership deal with Groupe Chaabane to operate two new properties in Tunisia.

The properties will be owned by Groupe Chaabane and operated under Minor’s Avani brand. Groupe Chaabane is a Tunisian conglomerate of companies with activities in the construction and real estate development. It has developed, and owns, a number of landmark projects such as the mixed-use Tunisia Mall in capital city Tunis.

The first property to open will be the 41-suite Avani Les Berges Du Lac Tunis Suites, located in Les Berges du Lac II, a prime commercial, residential and diplomatic area in the Tunisian Capital.

Catering to corporate and extended-stay demand, the property will feature a mini spa with two treatment rooms, sauna, steam room and indoor swimming pool.

The second location, currently in its design phase, is the Avani Gammarth Tunis Resort and Spa.

Expected to open in 2021, the 250-bedroom, beach-front resort will be marketed as a luxury spa resort, catering to a mix of leisure, government, corporate and MICE demand. The resort’s unique selling point will be a large Avani Spa.

“We're pleased to partner with Minor Hotels and believe the Avani brand will bring something new and exciting to the hospitality market in Tunis,” said Maher Chaabane, chair of Groupe Chaabane.

“We are confident that Group Chaabane’s extensive real estate and hotel development experience, combined with Minor Hotels’ hotel and resort management expertise, will ensure a successful partnership.”

The resort will form part of a larger development that will include retail and entertainment zones.

Launched by Minor Hotels in 2011, Avani Hotels & Resorts is an upscale, contemporary brand targeting “millennial-minded travelers who appreciate quality and value”.

Avani operates 18 properties across Asia, the Middle East and sub-Saharan Africa. The brand recently launched in Europe, in the Portuguese capital of Lisbon.
RELATED STORIES
Minor partners with Qatari government development arm for two African Anantara resorts


Minor Hotel Group (MHG) has partnered with Qatari Diar Real Estate Investment – the development arm of the Qatar government – to develop two new Anantara-branded resorts in North Africa, both of which are due to open in 2017.
Minor expands into Europe and South America


Minor Hotel Group (MHG) has completed the strategic acquisition of six hotels in Portugal and Brazil and the rights to the Tivoli Hotels & Resorts brand for Brazil. MHG has thus chosen Portugal and Brazil as the starting points for future expansion into Europe and South America.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
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Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
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Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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