The relationship between music and the UK's tourism economy will be explored at a conference in Liverpool next year.

Taking place at the Titanic Hotel between 16-17 February 2017, the inaugural Music Tourism Convention is the first of its kind, with the event consisting of “TEDx Style presentations and engaging, diverse panels”, according to the event’s organisers.

Recent statistics suggest that music tourism contributes £3.7bn (US$4.5bn, €4.1bn) in direct and indirect spend to the UK economy, with Britain’s wide array of festivals and events drawing 9.5 million people annually.

A stellar lineup of speakers have already been confirmed, with Sally Balcombe, CEO of VisitBritain; Mike Clewley, Cultural Tourism officer for the Greater London Authority; Yaw Owusu, creative director of Nothin But The Music; and Jo Dipple, CEO of UK Music, all scheduled to speak.

“Music is an important part of our competitive tourism offer and events like the Music Tourism Convention are crucial to building on the connection people have with British music and inspiring more visitors to come and explore the incredible music experiences on offer here,” said Patricia Yates, VisitBritain director.

“From tracing the footsteps of the Beatles in Liverpool to watching your favourite artists take the stage at our world class concert halls and festivals like Glastonbury or Bestival, there are so many amazing moments to be had in Britain.”

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