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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
  Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
  Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
  Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
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NEWS
ASA chief executive Adam Paker departs
POSTED 19 Aug 2016 . BY Matthew Campelli
Paker joined the ASA in 2014 after three years with Commonwealth Games England
Adam Paker, the chief executive of the Amateur Swimming Association (ASA), has left the organisation.

Paker joined the national governing body in autumn 2014 after spending three years with Commonwealth Games England.

ASA chair Mike Farrar said that Paker had left a “strong legacy”, which included “reversing the declining participation numbers for swimming, encouraging greater diversity and promoting a new insight-led approach”, but the ASA would not comment any further on the nature of his departure.

When he joined the organisation, Paker stated that he wanted to “get more people swimming”.

According to Sport England’s latest Active People Survey, the number of people swimming over the 12 months from April 2015 has remained reasonably flat over the past two years at the 2.5m mark, representing an improvement on the steady decline in participation the sport had seen over the last decade.

Paker – alongside director of participation Nick Caplin – launched the ASA’s participation strategy last year, which set the ambitious target of returning the sport to its “heyday” when it counted on more than 3m regular participants.

However, the ASA will now search for a new chief executive to see that strategy through and will begin it search for a permanent leader in September. ASA chief operating officer Jane Nickerson takes over as interim CEO in the meantime.
RELATED STORIES
Swimming pool numbers dip despite surge in new openings


The number of swimming pools in the UK continued to decrease over 2015/16 – although the number of new facilities opening doubled compared to the previous 12 months.
Independent commission established to demonstrate benefits of swimming


Swimming’s effect on the physical and mental health of the population will be investigated by an independent commission established by the sport’s governing body.
Marketing veteran Mike Thompson to drive ASA push to get people swimming again


The ASA (Amateur Swimming Association) has appointed Mike Thompson to lead the organisation’s marketing, communications and sponsorship teams and bring swimming back into vogue.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
29 Sep - 02 Oct 2026

Synergy - The Retreat Show

Pical Resort, Valamar Collection, Porec, Croatia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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